Social Conformity Flashcards
(44 cards)
What does NSI stand for
Normative Social Influence
What is Normative Social Influence
Conforming to a group in order to be liked or approved
What does ISI stand for
Informative Social Influence
What is Informative Social Influence
Conforming to a group to be correct
When was Milgram’s study conducted
1963
When was the Stanford prison experiment
1971
When was Asch’s study
1951
What was Milgram’s study investigating
Milgram’s study was investigating obedience in a high pressure situation
What was Zimbardo investigating
Zimbardo was investigating conformity to social roles in a prison environment
What was Asch investigating
Asch was investigating conformity to social pressure
What was Milgram’s study and what were the findings
Participants were asked to shock a confederate learner when they got the answer to a question wrong, the voltage increasing every time from 15V (small shock) to 450V (XXX). Milgram found that all participants shocked to 300V and 65% shocked up to 450V. However participants showed signs of nervousness and extreme emotional distress throughout the experiment
What was Zimbardo’s experiment and what were the findings
Dr. Philip Zimbardo turned the basement of Stanford University into a mock prison. He found 24 mentally stable male participants and randomly assigned them prisoner or guard. The experiment had to shut after 6 days because of extreme signs of aggression from the guards and psychological distress from the prisoners.
What was Asch’s study and what were the findings
Asch gathered 123 male participants who were asked to judge the length of one line to another three and determine which one was the same length. However the ppt was in a room of confederates who were told to purposefully say the wrong answer.
What is conformity
a change in behaviour to suit the rules or actions of a group
What is social identity theory
the study of interplay between personal and social identities. Behaving differently because of your social group
What is temporal validity
a type of external validity that refers to the validity of the findings in relation to the progression of time
Define Internalisation
A form of conformity where an individual truly accepts and adapts to a group’s norms, agrees with them publicly and privately. Longest lasting conformity because it can last after the individual leaves the group
Define identification
A form of conformity where an individual goes along with a group in order to be accepted and not stand out
Define Compliance
A form of conformity where an individual publicly goes along with a group but privately disagrees
What are social roles
The ‘parts’ people play in different social groups.
What variations affect levels of obedience
Location, uniform, proximity
How does a uniform affect obedience
A uniform can be a sign of legitimacy of authority e.g. police uniform
How does location affect obedience levels
If the experiment is done in a professional building (e.g. a part of Milgram’s study was conducted at Yale University) the participant has trust in the experiment whereas in an odd or different location (e.g. a part of Milgram’s experiment was done in a run down office building) there is less trust and could make the participant nervous
How does proximity affect obedience levels
Proximity affects obedience levels because it makes the experiment more personal for the participant. For example in Milgram’s study, some participants had the ‘learner’ in the same room as them and had to physically place their hand on a shock plate, making it far more personal. Obedience dropped to only 40% reaching maximum voltage.
