social impact theory Flashcards
(11 cards)
social impact
the real/implied presence of others affects how we behave
what is the source
people/individual doing the influencing
what is the target
the person that is influenced
what is the multiplicative effect
increase strength, immediacy and number of sources greatly increases the level of social impact. they are more likely to obey
what is the divisional effect
social impact decreases if you have more targets than sources so the social impact is divided between sources .less likely to obey
what are the three stages of social impact theory
- social organisation
- social identification
- social comparison
what is social organisation
group A and group B
what is social identification
group a starts to think that they are better than group b
what is social comparison
group a puts down group b and emphasises their differences
how can social impact theory be supported
- using levine et al (2005)- study used football fans to prove that being apart of the out group can bring about prejudice
how can social impact theory be used in society
- creates a common enemy
- media influence
- collective identity
