Social Impact Theory Flashcards
1
Q
What are the three ‘Social forces’?
A
Strength, Immediacy and Number.
2
Q
What does ‘Strength’ mean?
A
Strength is how much influence or power a source ha over a target.
3
Q
What does ‘Immediacy’ mean?
A
How recently the event occurred,or if there are intervening events.
4
Q
What does ‘Numbers’ mean?
A
The number of people exerting pressures on the individual.
5
Q
What is the mathematical formula?
A
i = f(SIN)
