SOCIAL INEQUALITY

Question 1

what has digital communication resulted in?

Answer 1

digital divide

Question 2

how does some groups differ from others when it comes to social inequality

Answer 2

• find it easier to access the internet, broadband and computers
• some get higher social capital due to easier access t digital communication

Question 3

what is social capital

Answer 3

the emotional, psychological economic and social benefits from being able to access digital networks and communication

Question 4

What are the benefits of being able to use the internet and smartphones easily:

Answer 4

emotionally = get messages from worldwide about family members and stay connected

psychologically = Online support groups connect you to others with similar issues, and you can share stories, tips, resources, and emotional support

economic = cost savings, online shopping, coupons an lower prices for consumers resulting in faster growth in living standards.

social = staying connected with friends and family

Question 5

what’s generational divide?

Answer 5

generation gap in access and use of new media
young grew up with media and easy access + interacts with -peers through phones tablets and computers

Question 6

which age group is more likely to access the internet?

Answer 6

16-24

Question 7

how much are 16-24 year olds to access with phones than 55+ year olds

Answer 7

10 times more

Question 8

compared to old, what are young people more likely to

Answer 8

use internet
use smartphone
confidence in using new media

Question 9

what’s micro generations

Answer 9

adjacency between the two generations and limited age grade like gen x and gen z

Question 10

whats net generation

Answer 10

users who grew up in the 90s with the increasingly popular internet. Will use smartphones but still watch television and send emails.

Question 11

whats digital natives

Answer 11

children born in the 90s who have always known digital communication and are confident in its use.

Question 12

whats igeneration

Answer 12

children born in the 00s who did not know the earlier slower forms of the internet and are used to complete interactive internet use, constantly uploading and blogging their own content.

Question 13

who argues about the generational divide

Answer 13

Berry

Question 14

what does Berry argue

Answer 14

Generational divide

Question 15

what does Berry argue about the generational divide?

Answer 15

people didn’t have internet access because of a lack of skills or interest in being online.

Question 16

what kind of barrier prevented older people from accessing the web

Answer 16

psychological

Question 17

A02 for Berry’s study on the generational divide

Answer 17

Finerday - a social networking site that uses bold font, high contrast colours and simplified format

Question 18

Whats class divide

Answer 18

• middle and upper class more likely to use the media than lower class
• the poorest class is less likely to use the media

Question 19

What’s the digital underclass?

Answer 19

a group with limited access to employment education and the internet

Question 20

what are the websites which attract the upper and middle class?

Answer 20

LinkedIn

Question 21

what kind of websites attract lower class

Answer 21

Facebook

Question 22

% of the middle class that own smartphones compared to the working class

Answer 22

middle class 75% own smartphones whereas only 55% own smartphones in the underclass

Question 23

whose study would you use for class divide?

Answer 23

Mertens and D’haenens

Question 24

what do Mertens and D’haenens 2010 find about the class divide?

Answer 24

• studied the digital divide in Brussels
• lower social class is linked to lower intranet use
• social class was the biggest influence of the digital divide

Question 25

% of internet usage in middle and lower-class

Answer 25

81% wc use internet
94% middle class use the internet

Question 26

% of classes that own game consoles

Answer 26

79% owned in wc
84% of MC

Question 27

A02 of Mertens and D’haenens 2010

Answer 27

similar results were found in digital access in Brazil and Uruguay
- social class was more important than other factors like age gender and educational level

Question 28

whats gender divide

Answer 28

men are more likely to use the internet than women

Question 29

what do men normally access on the internet compared to women?

Answer 29

email, chatrooms and watch videos compared to women who use it for social media like insta, Pinterest

Question 30

what is the average access to the internet for each gender?

Answer 30

men 23 hours a week
women 18 hrs a week

Question 31

what do statistics in the US show about the gender divide?

Answer 31

• younger women are more likely to use digital forms of communication to maintain social relationships and have less time to find info
• 69% of gamers on FB are women
• 25% of males watch YouTube daily

Question 32

what is the gender divide study that can be used by?

Answer 32

Li and Kirkup

Question 33

How did Li and Kirkup research the gender divide?

Answer 33

investigated differences in the use of the Internet and computers in Chinese and British students
- used 220 Chinese and 245 British student
- self-report survey questionnaires

Question 34

what did Li and Kirkup find?

Answer 34

men in both countries used the Internet more
used it for gaming
higher in Britain than Chinese

Question 35

What’s global divide?

Answer 35

the developing world has some access to digital communication but is still considerably behind in its use of digital communication

Question 36

what does global divide result in?

Answer 36

people becoming marginalised and disadvantaged

Question 37

which people would u mention for social inequalities communication and globalisation?

Answer 37

Generational Divide - Berry
Class divide - Mertens and D’haenens
Gender divide - Li and Kirkup