social influence Flashcards
(12 cards)
What does conformity mean?
Yielding to the majority
What are the 3 types of conformity?
Internalisation: Deepest level of conformity. Change in behaviour is permanent.
Example: Religion and political group
Identification:Middle level of conformity. Conforming to the behaviour of the group because we value it and to feel as if we integrate within the group.
Example:Social role - Teacher
Compliance: Involves simply going with others in public but not changing behaviour in private. Temporary behaviour.
Example: Lying or acting.
Who came up with the dual process model?
Deutsch and Gerd (1955)
NSI means
The desire to be liked
ISI means
The desire to be right
Describe the study done by Lucas et al in 2006
- Used mathematical problems to provide support for informational social influence
- Participants had to give answer to easy and difficult maths questions
- Increased conformity for difficult questions - especially for people who rated their own ability as poor
- Shows that people conform when they do not know the answer. We look to others and assume they’re right - predicted by ISI
Evaluation point for the dual process model: Strength
Evidence by Lucas et al (2006)
E:found greater conformity in mathematical problems when difficult compared to the questions were easy because P’s wanted to be right.
E:Adds credibility to Deutsch and Gerad model and furthers understanding
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What was the aim of Asch study?
To investigate conformity
What was his procedure?
Procedure:
Carried out in a lab.
Had 123 male American participants.
Showed participants two cards - one had three lines of different length and the other had one standard line.
Participant had to choose which line out of the 3 best matched the standard line
-Each participant took part in 18 trials.
-confederates said the wrong answer in 12 of those 18 trials.
What was his results?
75% conformed at least once
25% didn’t
5% every time
Conclusion
Conformed for social acceptance
