social influence Flashcards
(80 cards)
what is conformity?
someone changing their behaviour to go along with a groups, even if you don’t agree with them
what are the three types of conformity?
compliance
identification
internalisation
what is compliance?
someone fits in with the majority, but disagree privately, conforming to gain approval
what is identification?
agrees in public, agrees with their private beliefs only when surrounded by the those people, desire to be associated with a group
what is internalisation?
individual changes their behaviour to fit in public while also changing their private beliefs as well and away from the group, conforming because of an acceptance of their views
what is Normative social influence?
conformity based on desire for approval, more likely to happen when indiviudals believe they are under surveillance by the group, emotional process
what is informative social influence?
based on acceptance of information from others as evidence about reality, more likely of the situation is ambiguous or where others are experts.
what was asch’s study?
looking at normative social influence, wanted to see if people would conform to a group wrong answers even if the answer was unambiguous
participants were shown different lengths of lines and had to match which is the same size.
what was the procedure of asch’s study?
ppt view lines of different lengths
compared to a standard line
group contained confederates with ppt answering 2nd to last
confederates gave same wrong answer on 12/18 trials
what were the findings of asch’s study?
found that 75% of participants conformed to group pressure at least once by choosing the incorrect line
conformity rate was 36.8% naive ppt
without confederates, ppts made mistakes 1% of the time
what were the variables did Asch’s study that affected conformity rates
group size
task difficulty
unanimity of the majority
what did Asch find with group size and conformity?
conformity increased to 30% with majority of 3
campbell and Fairery - group size has different effects depending on type of judgement and motivation
what did Asch find with unanimity of the majority and conformity?
with on dissenter giving the right answer, conformity was 5.5%
dissenter giving a different wrong answer, conformity was 9%
what did Asch find with task difficulty and conformity?
if the correct answer was less obvious, conformity was higher
Lucas et al, influence of task difficulty moderated by indiviual’s self-efficacy.
what are strengths of asch’s study?
lab study, variables were controlled
easily repeated and extraneous variables minimised
operationalised
what are the weaknesses of asch’s study?
artifical - low ecological validity
demand characteristics
deception - ethical problems
not all participants were confident therefore more likely to succumb to conformity
child of its time - McCarthyism, anti-communist
Perrin and Spencer - 1/396 trials conformed
cultural differences
what was Perrin and Spencer’s study?
carried out an experiment on engineering students
conformity rates not as high as in Asch’s experiment
engineers may feel more confident in their answers than those in the Asch’s study
only 1/396 trials conformed
what is the problem with gender and conformity?
Eagly 1987, men and women show different levels of conformity because they don’t like group conflict
men are less likely to conform because they are expected to show independence and assertiveness while women are expected to be submissive
what was the SPE testing?
see if people can conform to their social role
what was the procedure of the SPE?
an advertisement was placed in a newspaper asking for male volunteers
men volunteered and then underwent psychological testing to eliminate candidates who had underlying issues.
there was 24 healthy males
paid $15 a day
randomly assigned to play a prisoner or a guard.
those assigned prisoner, was arrested at their home and taken to the police station
schedules to run for 2 weeks
prisoners referred to as numbers
guards given uniform and power to make rules
what happened in the SPE during the time they were in the prison?
day 2 - some prisoners revolted
the guard harassed the prisoners in a sadistic manner, complete lack of privacy, basic comforts such as mattresses
prisoners given a number, never called by their name
guards had sunglasses so that the prisoners couldn’t look into their eyes
dehumanised
prisoners showed signs of severe anxiety and hopelessness - tolerating the guards’ abuse
ended after day 6 due to the participants deteriorating behaviours
what were the findings of the SPE?
guards became tyrannical and abusive with the prisoners
prisoners conformed to their role with some showing extreme reactions
that the guards and prisoners adapted and conformed to their social roles relatively quickly
the prisoners showed symptoms of mental breakdown
what was the BBC study by Reicher and Haslam
procedure -
male volunteers
matched on social and clinical measures
assigned role of prisoner or guard
findings -
neither the guard or prisoners conformed to their assigned role
Prisoners worked collectively to challenge authority of the guards
result in power shift
what happened in Abu Ghraib?
abuse of prisoners of war by US army troops and CIA from 2003-04
there were photographs taken
dehumanising and degrading the prisoners of war