social influence Flashcards

(80 cards)

1
Q

what is conformity?

A

someone changing their behaviour to go along with a groups, even if you don’t agree with them

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2
Q

what are the three types of conformity?

A

compliance
identification
internalisation

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3
Q

what is compliance?

A

someone fits in with the majority, but disagree privately, conforming to gain approval

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4
Q

what is identification?

A

agrees in public, agrees with their private beliefs only when surrounded by the those people, desire to be associated with a group

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5
Q

what is internalisation?

A

individual changes their behaviour to fit in public while also changing their private beliefs as well and away from the group, conforming because of an acceptance of their views

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6
Q

what is Normative social influence?

A

conformity based on desire for approval, more likely to happen when indiviudals believe they are under surveillance by the group, emotional process

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7
Q

what is informative social influence?

A

based on acceptance of information from others as evidence about reality, more likely of the situation is ambiguous or where others are experts.

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8
Q

what was asch’s study?

A

looking at normative social influence, wanted to see if people would conform to a group wrong answers even if the answer was unambiguous
participants were shown different lengths of lines and had to match which is the same size.

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9
Q

what was the procedure of asch’s study?

A

ppt view lines of different lengths
compared to a standard line
group contained confederates with ppt answering 2nd to last
confederates gave same wrong answer on 12/18 trials

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10
Q

what were the findings of asch’s study?

A

found that 75% of participants conformed to group pressure at least once by choosing the incorrect line
conformity rate was 36.8% naive ppt
without confederates, ppts made mistakes 1% of the time

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11
Q

what were the variables did Asch’s study that affected conformity rates

A

group size
task difficulty
unanimity of the majority

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12
Q

what did Asch find with group size and conformity?

A

conformity increased to 30% with majority of 3
campbell and Fairery - group size has different effects depending on type of judgement and motivation

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13
Q

what did Asch find with unanimity of the majority and conformity?

A

with on dissenter giving the right answer, conformity was 5.5%
dissenter giving a different wrong answer, conformity was 9%

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14
Q

what did Asch find with task difficulty and conformity?

A

if the correct answer was less obvious, conformity was higher
Lucas et al, influence of task difficulty moderated by indiviual’s self-efficacy.

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15
Q

what are strengths of asch’s study?

A

lab study, variables were controlled
easily repeated and extraneous variables minimised
operationalised

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16
Q

what are the weaknesses of asch’s study?

A

artifical - low ecological validity
demand characteristics
deception - ethical problems
not all participants were confident therefore more likely to succumb to conformity
child of its time - McCarthyism, anti-communist
Perrin and Spencer - 1/396 trials conformed
cultural differences

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17
Q

what was Perrin and Spencer’s study?

A

carried out an experiment on engineering students
conformity rates not as high as in Asch’s experiment
engineers may feel more confident in their answers than those in the Asch’s study
only 1/396 trials conformed

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18
Q

what is the problem with gender and conformity?

A

Eagly 1987, men and women show different levels of conformity because they don’t like group conflict
men are less likely to conform because they are expected to show independence and assertiveness while women are expected to be submissive

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19
Q

what was the SPE testing?

A

see if people can conform to their social role

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20
Q

what was the procedure of the SPE?

A

an advertisement was placed in a newspaper asking for male volunteers
men volunteered and then underwent psychological testing to eliminate candidates who had underlying issues.
there was 24 healthy males
paid $15 a day
randomly assigned to play a prisoner or a guard.
those assigned prisoner, was arrested at their home and taken to the police station
schedules to run for 2 weeks
prisoners referred to as numbers
guards given uniform and power to make rules

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21
Q

what happened in the SPE during the time they were in the prison?

A

day 2 - some prisoners revolted
the guard harassed the prisoners in a sadistic manner, complete lack of privacy, basic comforts such as mattresses
prisoners given a number, never called by their name
guards had sunglasses so that the prisoners couldn’t look into their eyes
dehumanised
prisoners showed signs of severe anxiety and hopelessness - tolerating the guards’ abuse
ended after day 6 due to the participants deteriorating behaviours

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22
Q

what were the findings of the SPE?

A

guards became tyrannical and abusive with the prisoners
prisoners conformed to their role with some showing extreme reactions
that the guards and prisoners adapted and conformed to their social roles relatively quickly
the prisoners showed symptoms of mental breakdown

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23
Q

what was the BBC study by Reicher and Haslam

A

procedure -
male volunteers
matched on social and clinical measures
assigned role of prisoner or guard
findings -
neither the guard or prisoners conformed to their assigned role
Prisoners worked collectively to challenge authority of the guards
result in power shift

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24
Q

what happened in Abu Ghraib?

A

abuse of prisoners of war by US army troops and CIA from 2003-04
there were photographs taken
dehumanising and degrading the prisoners of war

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25
what was the Reicher and Haslam BBC study?
they wanted to observe how dynamics between the group evolved over time
26
what was the procedure of the BBC study?
controlled observation in a mock prison 15 male volunteers, randomly assigned a role 5 guards, 10 prisoners
27
what were the findings of the BBC study?
the guards did not form a group, did not always use their authority and did not identify with their assigned role prisoners formed a strong group identity day 1-3 - prisoners acted in ways that thought would allow them to become guards day 4 - prisoner group formed a stronger identity because they couldn't get promoted day 6 - prisoners rebelled, formed a democracy day 6 onwards - the democracy eventually failed because of the group tensions, some tried to established a hierarchy
28
why in the BBC study, did they not stick to their assigned role
they didn't conform to their role, imply that there is flexibility of role.
29
what are the strengths of the BBC study?
no deception protection - ethics committee could stop debriefing and counselling offered
30
what are the weaknesses of the BBC study?
artificial - low ecological validity cannot be generalised staged for TV, claims that study was staged and participants were influenced by cameras lack of empowerment - zimbardo's guards were prompted to keep order, however they weren't in this study, lack of motivation and empowerment
31
what are the weaknesses of the SPE?
deception - were not told the real aim of the study privacy - arrested at their homes by real police officers harm - psychologically, dehumanised, physically, beaten guards may have been acting what they saw in movies and not how guards act in real life biased sample - male american, small sample size, cannot be generalised reicher and haslam repeated the study - didn't find the same results, validity questionable
32
what are the strengths of SPE study?
methodology: randomly assigned all deemed mentally stable were able to leave at any point debriefing sessions for several years afterwards, no long lasting negative effects RWA - SPE was similar to what happened in Abu Ghraib Zimbardo believed the guards who committed the abuses were the victims of situational factors that made abuse more likely, lack of training, no accountability to higher authority.
33
what is obedience?
change of an individual's behaviour to comply with an authority figure often comply as they would be concerned with the consequences if they didn't
34
what was the procedure of Milgram's study?
40 male volunteers believed that they were participating in a study to improve learning and memory participants told to shock the learner if they gave the wrong answer shocks were increased in 15-volt increments up to 450 volts
35
what were the findings of Milgram's study?
300v the learner starts screaming, afterwards stops responding 65% of the participants continued to the maximum shock 450 volts 100% went to 300v
36
what % of people were happy that were involved in Milgram study?
87%
37
what were the different variations that Milgram did with his study? (what were the results)
moved to a run down area - 48% - therefore shows legitimacy learner in same room - 40% touch proximity - 30% phone call - 23%
38
what were the situational factors that were tested for obedience?
proximity - touch proximity, in the same room as the learner, or experimenter was on telephone call location - Yale university or run down office, obedience to 48% uniform - Bushman carried out an experiment, in police uniform - 72%, executive CEO - 48%, beggar - 52%
39
what are the problems/weaknesses with Milgram's study?
methodological issues - Orne and Holland, ppt behaved the way they did because they didn't believe it was real, they guessed the electric shocks were fake. ethical issues - milgram deceived his participants prods from the experimenter made it more difficult for some participants who felt that they had to continue that they couldn't leave. lack of internal validity - lack of mundane realism, Orne and Holland. individual differences - Milgram underestimated the importance of individual differences in obedience, women may be more susceptible to social influence than men
40
what are the strengths of Milgram's study?
RWA - Hofling, nurses on a hospital ward levels of odedience were high, even with an unjustified doctor 21/22 nurses obeyed giving the wrong dose of a drug Milgram's study can be generalised to other studies increases external validity cross cultural replication - Milgram's findings have been able to be replicated in other cultures Miranda - obedience rate of over 90% amongst Spanish students
41
what were the findings of Orne and Holland?
claimed that participants in studies have learned to distrust experimenters because they know that the true purpose of the study may be disguised.
42
what did Perry discover in relation to obedience?
participants in Milgram's study had been sceptical whether the shocks were real.
43
what is obedience alibi?
Milgram's variables from situational variables affecting obedience, proximity, location and uniform can influence obedience levels. Mandel challenges this as it offers an excuse or alibi for evil behaviour. it is offensive to Holocaust survivors that suggest that Nazis were simply obeying orders and were victims themselves of situational factors that were beyond their control.
44
what is the agentic state and agentic shift?
the obedient individual to see themselves as not being responsible for their own actions. therefore move responsibility onto something else. agentic shift involves moving from an autonomous state, seeing themself as responsible into an agentic state. seeing themselves as a agent for carrying out another person's wishes.
45
what are binding factors?
operate to maintain obedience, such as social etiquette
46
what is legitimacy of authority?
for a person to shift to the agentic state is the perception of a legitimate authority. someone who is perceived to be in a position of social control within a situation. the experimenter seen as a legitimate authority to whom the subject feels some commitment reassuring that the learner is fine and not in danger.
47
explain why an authoritative figure needs an institution?
if an authority figure's commands are harmful or destructive then for them to be perceived as legitimate they must occur within some sort of institutional structure. a category of institution, scientific laboratory that causes participants to obey.
48
what is a RWA of agentic shift?
My Lai Massacre. American soldiers found a village of non-combatants when they had been expecting Vietcong fighters. men carried out a lieutenant's order to kill over 500 villagers. At Calley's military trial did not accept his guilt, using the defence that he had been following orders.
49
what is authoritarian personality?
an explanation for why some individuals require very little pressure in order to obey. used by Adorno to measure the different component that made up the Authoritarian personality people scoring high on F scale raised within an authoritarian family background
50
what did Adorno find using the AP?
people who scored high on the F scale tended to have been raised by parents who used an authoritarian parenting style.
51
what are the characteristics of AP that Altemeyer researched?
referred to RWA conventionalism - adherence to conventional norms and values authoritarian aggression - aggressive feelings towards people who violate these norms authoritarian submission - uncritical submission to legitimate authorities.
52
what was the procedure for Elms and Milgram?
carried out a follow-up study using participants who had previously taken part in his experiments. 20 obedient participants and 20 defiant also asked open questions about relationships with parents during childhood and their attitude to the experimenter and the learner completed the MMPI and F scale
53
what were the findings of Elms and Milgram's study?
little difference between obedient and defiant on MMPI higher levels of authoritarianism in obedient ppt obedient ppt reported being less close to their father
54
what are the strengths of authoritarian personality?
authoritarian ppt are more obedient Dambrun and Vatine - actor taking the role of the learner ppt were informed that the experiment was a simulation and shocks were fake ppt still tended to respond to it as if it was real clear correlation between RWA scores
55
what are the strengths of resistance to social influence explanation?
Allen and Levine - whether the response position of the person providing social support made any difference. 1st condition - 1st confederate gave the right answer 2nd condition - 4th gave the right answer Spector - measure LOC and predisposition to NSI and ISI in undergraduates. significant correlation and predisposition to NSI with externals more likely to conform than internals
56
what are the two main factors for resistance to social influence?
social support and locus of control
57
how does social support help resist conformity?
Asch found that the presence of social support enables an individual to resist conformity pressure from the majority. social support offered by the ally led to a reduction in conformity from 33% to 5.5% supporters and dissenters are likely to be effective in reducing conformity as it raises equally legitimate ways of thinking.
58
what is social support?
presence of social support enables individuals to resist conformity social support break unanimity and provides an independent assessment of reality disobedient peers act as role models obedience rates dropped to 10% when 2 confederates defied experimenter
59
what is locus of control?
refers to a person's perception of personal control over their own behaviour.
60
what is an internal LOC?
associated with the belief that we can control events in our life people with an internal LOC believe that what happens to them is a consequence of their own ability greater independence and less reliance on other opinions high internals are less vulnerable to influence and better able to resist coercion
61
what is an external LOC?
believe that what happens to them is determined by external factors, such as luck largely out of their control approach events with more of a passive and fatalistic attitude than internals, more likely to accept the influence of others
62
what are the characteristics of internals that have for resisting social influence?
active seekers of information, less likely to rely on other opinions. achievement-orientated, more likely to become leaders better able to resist coercion from others.
63
what is an example of RWA social support?
Rosenstrasse protest - German women protested in Berlin where the Gestapo were holding 2,000 Jewish men, most married to non-Jews. women stood in front with Gestapo agents, who threatened to open fire if they did not disperse and demanded the release of their husbands and sons the women's courage eventually prevailed and the Jews were set free.
64
what are the three factors that influence minorities?
consistency commitment flexible
65
why is consistency important for minority influence?
people assume that the minority is in error. Wood carried out a meta-analysis of 97 studies of minority influences, found that minorities who were perceived as being consistent in expressing their position were influential. consistency is demonstrated by the Moscovici study
66
why is commitment important for minority influence?
difficult to dismiss when it adopts an uncompromising and consistent commitment. it is important in the influence process because it suggests certainty, confidence and courage in the face of a hostile majority. the greater commitment may then persuade the majority group members to take them seriously or convert to minority positions.
67
why is flexibility important for minority influence?
flexibility is more effective at changing majority opinion that rigidity of arguments, minorities are powerless compared to the majority and therefore must negotiate their position with the majority rather than enforce it. However, a minority that is too flexible and too prepared to compromise risks being seen as inconsistent.
68
what was the procedure of the Moscovici study?
each group had 4 naive participants and two confederates. They were shown a series of blue slides that asked to judge the colour of the slide. consistent condition - two confederates called the blue slides green. inconsistent condition - called the slides green on two-thirds of the trials
69
what were the findings of the Moscovici study?
the consistent minority influenced the naive participants to say green on over 8% of the trials inconsistent minority exerted little influence
70
what are the strengths of the minority influence explanation?
supporting evidence for flexibility - Nemeth simulated a jury situation confederate who compromised, showed some degress of shift towards majority did exert an influence only evident in those who shifted late in negotiations, shows flexibility
71
what are the weaknesses of the minority influence explanation?
Mackie - views of the minority do not lead to greater processing. Nemeth - minority only in the name, people are made to fit in and fear repercussions, deviant point of view doesn't replicate minorities in real - many different tactics Moscovici - lab, artificial study, therefore cannot be generalised as to how minorities influence in real life
72
what are the stages of social change through minority influence?
drawing attention to an issue cognitive conflict consistency of position augmentation of principle snowball effect social cryptoamnesia
73
what is drawing attention to an issue?
minorities can bring about social change by drawing the majority's attention to an issue. the suffragettes used educational, political and militant tactics to draw attention to the fact that women were denied the same voting rights as men
74
what is cognitive conflict?
minority creates a conflict between what majority group members currently believe and the position advocated by the minority. the majority thinks more deeply about the issues being challenged. the suffragettes created a conflict for a majority group members between the existing status quo and the position advocated by the suffragettes, some people dealt with this conflict by giving women the right to vote
75
what is consistency of position?
minorities tend to be more influential in bringing about social change when they express their arguments consistently. suffragettes were consistent in their views, regardless of the attitudes of those around them. protest and political lobbying
76
what is the augmentation principle?
if minority appears willing to suffer for their views, they are seen as more committed and so taken more seriously by others, because the suffragettes were willing to risk imprisonment or even death, their influence became more powerful.
77
what is the snowball effect?
minority influence initially has a relatively small effect but this then spreads more widely as more and more people consider the issues being promoted. reaches a tipping point which leads to a wide-scale social change, such as universal suffrage.
78
what is social norms intervention?
start by identifying a widespread misperception relating to a specified risky behaviour within a target population. the gap between the perceived and actual norm is referred to as misperception and correcting this misperception is the basis for an approach to social change
79
what is social change through majority influence?
if people perceive something as the norm, they alter their behaviour to fit that norm. correcting misperceptions about actual norms using social norms interventions for example 'Most of us don't drink and drive' campaign. resulted in a drop of drink driving by 13.7%
80
what are the weaknesses of social change explanation?
minorities create the potential for change rather than the actual social change boomerang effect deeper processing for the majority rather than minority