Social Influence Flashcards

(138 cards)

1
Q

What is social influence?

A

How people influence each other

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2
Q

What is conformity?

A

Type of social influence involving a change of belief or behaviour in order to fit in with a group

Change in response to real or imagined group pressure

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3
Q

Is conformity implicit or explicit instructions?

A

Implicit

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4
Q

What people does conformity happen around?

A

People with similar status

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5
Q

What are the types of conformity?

A

Compliance

Identification

Internalisation

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6
Q

What is compliance?

A

Agreeing in public but disagreeing in private

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7
Q

What type of change is compliance?

A

Superficial

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8
Q

What is identification?

A

Identifying as part of a group so conforming to behaviour of that group

Acting a certain way in a certain place

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9
Q

What is internalisation?

A

A person genuinely accepts group’s norms so opinions changed in public and private

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10
Q

What type of change is internalisation?

A

Permanent change

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11
Q

What did Asch test?

A

Compliance

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12
Q

What was the sample of Asch’s research?

A

50 (or 123) men

All men

All American

All same age (ish)

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13
Q

What was the procedure of Asch’s experiment?

A

Naive participant in a room of 7 confederates

Participant sat second to last

18 trials in total

Confederates gave the wrong answer 12 times

Look at 3 lines of different lengths and said aloud which they thought was the same length as the standard line (clear which was correct)

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14
Q

Why were participants sat second to last?

A

To rush their answer

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15
Q

What were the results of Asch’s experiment?

A

Experimental group = 36.8% complied for all 12 “wrong” trials

Control group = less than 1% gave the wrong answer

25% never conformed

75% conformed at least once

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16
Q

Limitation of Asch - cultural bias

A

Smith and Bond

Did meta-analysis of research in number of different cultures

Conformity high in Fiji at 58% (collectivist culture - family centred)

Lowest rates in Belgium at 14% (individualistic culture - self-centred)

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17
Q

Limitation of Asch - ethical problem

A

Lied to them

Told them it was a vision test

Reduces demand characteristics

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18
Q

Limitation of Asch - engineering students

A

Same experiment

Only 1 student conformed

More confident

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19
Q

Limitation of Asch - lacks ecological validity

A

Artificial situation and task

Participants knew they were in a research study (demand characteristics)

Task was trivial so no reason not to conform

Fiske
- groups weren’t like real-life groups

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20
Q

Limitation of Asch - gender bias

A

Only American men tested

Neto
- women might be more conformist because possibly more concerned about being accepted

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21
Q

Strength of Asch - research support

A

Lucas et al

Participants given answers that claimed to be from other students

Conformed more with wrong answers when questions were harder

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22
Q

What are the explanations of conformity?

A

ISI

NSI

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23
Q

What does NSI stand for?

A

Normative Social Influence

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24
Q

What is NSI?

A

Desire to be LIKED

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25
When does NSI occur?
With strangers when rejection is a concern Stressful situations when greater need for social support With people we respect and want to be liked by
26
What type of process is NSI?
Emotional
27
What does NSI lead to?
Compliance
28
Strength of NSI - research support
Asch Many confederates conformed rather than give correct answer because afraid of disapproval When writing down answers, conformity fell to 12.5% Conformity is desire to not be rejected by disagreeing
29
Limitation of NSI - individual differences
McGhee and Teevan nAffiliators = strong need for affiliation Students who were nAffiliators were more likely to conform NSI underlies conformity for some people more than others
30
Strength of NSI - supporting evidence
Linkenback and Perkins Put posters about smoking and how majority of people didn't smoke Less people smoked on uni campus after posters had been put up
31
What does ISI stand for?
Informational Social Influence
32
What is ISI?
Desire to be RIGHT
33
When does ISI occur?
Situations that are new to a person so they don't know what's right Ambiguous situations Crisis situations where decisions have to be made quickly Where one person/group seen as more of an expert
34
What type of process is ISI?
Cognitive
35
What does ISI lead to?
Internalisation
36
Strength of ISI - research support
Lucas et al Participants conformed more when maths questions were harder For hard problems, situation was ambiguous so relied on answers given
37
Limitation of ISI and NSI - separating them
Unclear if NSI or ISI operate in studies and real life Dissenter could reduce power of NSI or ISI
38
What are the factors affecting conformity?
Group size Task difficulty Unanimity - "rebel" confederate
39
How did Asch test group size?
Reduced number of confederates When it was 3 confederates, went down to 31.8%
40
How did Asch test unanimity?
Added "rebel" confederate Conformity rate reduced to 5.5%
41
How did Asch test task difficulty?
Made differences between line lengths smaller Conformity increased
42
Limitation of factors affecting conformity - opposing evidence
Campbell and Fairey Group size only has an effect when it's an NSI situation If ISI situation, only need 1/2 confederates for support
43
Strength of factors affecting conformity - engineering students
Repeated Asch's study on engineering students Only 1 out of 396 conformed More confidence
44
Strength of factors affecting conformity - research support
Get people to write down their confidence in maths then gave them a very difficult maths question More conformity
45
What does SPE stand for?
Stanford Prison Experiment
46
Who conducted the SPE?
Zimbardo
47
What was the aim of the SPE?
Investigate identification To work out whether prison guards behaved brutally because they have sadistic personalities or whether it was the situation that created such behaviours Whether prisons affect humans
48
What was the sample of the SPE?
24 participants Only 21 made it through the whole experiment All American male students Tested for emotional wellbeing Randomly allocated as prison guard or prisoner
49
What was the procedure of the SPE?
Fake prison set up in basement of psychology department Prisoners and prison guards had uniforms (prison guards = uniforms, clubs, whistles, reflective sunglasses) Prisoners only addressed by number Prison guards came up with 17 rules but weren't allowed to physically harm prisoners Participants were arrested at their own houses, stripped and deloused Observation Paid $15 a day
50
What were the results of the SPE?
Guards quickly conformed to roles and were harsh to prisoners Prisoners treated awfully and rebelled on second day, which was quickly suppressed Guards kept treating prisoners awfully and harassed prisoners constantly, playing them against each other Experiment ended on 6th day Cleaned toilets with bare hands etc 3 prisoners left experiment
51
Limitation of SPE - ethical issues
R - couldn't withdraw voluntarily, had to have a mental breakdown, paid $15 to stay A - were kept anonymous but institute published, newspapers found participants P - protected from physical (not mental) harm I - prisoners didn't know everything (i.e. being arrested at home) D - lied to
52
Limitation of SPE - critical distance
Zimbardo didn't keep critical distance Placed himself as superintendent Took superintendent role more seriously than psychological role Refused to let one prisoners leave
53
Limitation of SPE - not realistic
Banuazizi and Movehedi Present some details of SPE experimental procedure to large sample of students who had never heard of study Vast majority of students guessed purpose of study was to show ordinary people assigned role of prisoner or guard would act like it Prison not realistic enough - one participant claimed he had based role on character from film Cool Hand Luke
54
Counterpoint SPE - not realistic
Even when participants in SPE were unaware being watched, behaviour still conformed to "guard" or "prisoner" role One prisoner asked for "parole" rather than asking to withdraw McDermott - 90% of prisoners conversations about prison life Discussed how impossible it was to leave before "sentences" over
55
Strength of SPE - ecological validity
In Abu Ghraib (military prison in Iraq), Iraqi prisoners were abused and tortured by American soldiers Situational factors such as lack of training, boredom and lack of accountability present in Abu Ghraib and SPE Zimbardo noticed similarities between soldiers at Abu Ghraib and prison guards in his experiment
56
Strength of SPE - control over variables
Male participants in SPE psychologically and physically screened 24 most "normal" and "stable" used in study Randomly assigned role
57
Limitation of SPE - exaggeration of results
1/3 guards behaved brutally 1/3 guards keen on keeping fair prison rules Rest actively helped and supported prisoners
58
Limitation of SPE - counter evidence
BBC study Prisoners given possibility of "promotion" after 3 days from prisoners group to guards group As result, prisoners offered no challenge to guards in first few day Guards failed to identify with their role Made guards reluctant to impose authority and were eventually overcome by prisoners
59
Limitation of SPE - investigator effects
Zimbardo gave guards general sense of how he expected them to behave "Behavioural scripts associated with roles" were not sole source of guidance
60
What is minority influence?
Small change
61
What is social influence?
Societal beliefs change (large scale)
62
What is consistency?
Minority hold the same belief over a long period of time
63
What is commitment?
Personal sacrifice and effort, risk
64
What is flexibility?
Minority compromises with the majority
65
What is attention?
Minority group needs to get the attention of the majority Media attention
66
What is deeper processing?
Minority group has to give information Links to ISI
67
What is the augmentation principle?
Commitment
68
What is the snowball effect?
When the minority group has persuaded people Links to NSI
69
What is social crypto amnesia?
Forget anyone behaved any other way
70
Strength of consistency - research support
Moscovici Green/blue slides When confederate was consistent, persuaded 8.42% of participants When confederates was inconsistent, persuaded 1.25% of participants
71
Limitation of minority influence - stereotypes
Bashir Investigated why people resist social change even when they agree it's necessary Reason due to stereotypes of minority Stops snowball effect
72
Limitation of minority influence - opposing evidence
Foxcroft Reviewed 70 studies which use NSI to try and change uni students drinking behaviour Found it only produced a small reduction in drinking quality and no effect on drinking frequently NSI doesn't have long-term impact on social change
73
Limitation of minority influence - problem with deeper processing
Mackie Minority influence will struggle to get majority to properly think about "the message" Only once majority have same viewpoint will it cause rest of population Forces us to think about why so many people have same belief
74
What is obedience?
Doing what you're told
75
Is obedience implicit or explicit instruction?
Explicit
76
Who does obedience happen with?
People of higher status
77
What was the sample of Milgram's shock experiment?
50 American male participants - gender and cultural bias
78
Who were the confederates in Milgram's shock experiment?
Learner getting shocked Experimenter wearing a lab coat
79
What was the procedure of Milgram's shock experiment?
Participant was the Teacher Gave the Learner increasingly severe electric "shocks" each time he made a mistake Shocks increased in 15V steps to 450V If the Teacher wanted to stop, the Experimenter gave a verbal "prod" to continue
80
What were the results of Milgram's shock experiment?
No one stopped before 300V 12.5% stopped at 300V 65% continued to 450V Participants showed signs of extreme tension - 3 had seizures 84% said glad they'd taken part
81
Strength of Milgram - research support
Sheridan and King Carried out similar procedure with puppy as the Learner Most participants gave the puppy what would have been a lethal point
82
Counterpoint Milgram - research support
Gender differences 100% of females 54% of males
83
Strength of Milgram - supporting evidence
Hofling et al Field experiment in a hospital Nurse called by "unknown doctor" and told to give patient 20mg of drug unknown to nurse 21/22 nurses started to give drug until nearby nurse stopped them
84
Strength of Milgram - real-life replication
Game of Death Repeated Milgram's experiment on TV audience who were asked to shock fellow contestants Participant could see man being shocked Crowd would cheer on participants 80% gave lethal shock to "unconscious" man
85
Limitation of Milgram - ethical issues
Deceived participants by telling them it was experiment on "punishment and learning" Difficult for participants to withdraw because the Experimenter prompted them to continue Not protected from psychological harm because many participants reported feeling very stressed and anxious
86
Counterpoint Milgram - ethical issues
Debriefed participants after the experiment 83.7% said they were happy to have taken part in the experiment
87
Limitation of Milgram - lack of ecological validity
Tested obedience in a laboratory Unable to generalise findings to real-life situations
88
What are the situational variables of obedience?
Proximity Uniform Location
89
What is proximity in relation to obedience?
Physical closeness or distance of an authority figure to the person they are giving an order to
90
What was the original proximity in Milgram's experiment?
Teacher-Experimenter: in same room Teacher-Learner: in adjoining rooms (couldn't see, but could hear)
91
What were the proximity variations of Milgram's experiment?
Teacher forces Learner's hand onto a plate to shock them -- 30% Teacher and Learner in same room -- 40% Experimenter gives orders over the phone -- 20.5%
92
What is location in relation to obedience?
The place where the order is issued
93
What was the original location of Milgram's experiment?
Yale university
94
What were the location variations of Milgram's experiment?
Basement -- 48% Participant said they didn't trust the experimenter
95
What is uniform in relation to obedience?
People in position of authority have a specific outfit that's symbolic of their authority, which tells us who is entitled to our obedience
96
What was the original uniform in Milgram's experiment?
Lab coat
97
What was the uniform variation of Milgram's experiment?
Wore everyday clothes -- 20%
98
AO3 situational variables - ethical issues
R - prodded into continuing, paid A - kept anonymous P - felt guilty afterwards, 3 had seizures from stress, when debriefed 98% happy to have taken part I - didn't shocks weren't real, thought testing memory, thought had 50/50 chance of being Teacher or Learner D - lied to
99
Limitation of situational variables (proximity) - opposing evidence
Hofling Gave orders over the phone 21/22 nurses obeyed
100
Strength of situational variables (uniform) - research support
Bickman Milkman, security guard and businessman Security guard had highest obedience, then businessman then milkman
101
Limitation of situational variables - demand characteristics
Many of participants in Milgram's experiment worked out procedure was fake Even more likely participants realised it was fake shocks in situational variations of Milgram's experiment (uniform)
102
Limitation of situational variables - obedience alibi
Milgram's findings are an excuse for obedience - suggesting it is the situation not the perosn who is responsible Mandel - offensive to Holocaust survivors - suggest Nazi's simply obeyed orders and were victims of situational factors beyond their control
103
What is the dispositional explanation for obedience?
Authoritarian personality
104
What is conventionalism?
Conform to social norms
105
What is authoritarian aggression?
Feel aggressive towards people who don't perform
106
What is authoritarian submission?
Must be submissive to authority
107
What was the sample of Adorno's f-scale study?
2000 middle class Americans
108
What was the procedure of Adorno's f-scale study?
Completed the f-scale which tested their unconscious attitudes towards other racial groups and fascism
109
What are the reasons for an authoritarian personality?
Formed in childhood by strict rules Absolute loyalty, impossibly high standards, severe criticisms of perceived failings Love only given when you behave the correct way Leads to resentment which leads to punishing those they feel are inferior
110
AO3 dispositional explanation - Adorno's f-scale study
Limitations - demand characteristics/social desirability bias - fascism and communism are similar Strengths - don't have investigator effects
111
Limitations of dispositional explanation - problem with sample
Cultural bias Same class
112
Strength of dispositional explanation - research support
Milgram and Elms People who shocked to 450V in Milgram's experiment had higher score on f-scale Negative relationship with dad
113
What are the psychological factors of obedience?
Agentic state Legitimacy of authority
114
What is the agentic state?
When a person acts on the behalf of an authority figure/person of a higher status Actor doesn't feel personal responsibility or guilt for their actions
115
What is the autonomous state?
When you feel responsible for your own actions (feel guilty)
116
What is the agentic shift?
When you shift form autonomous state to agentic state because of binding factors
117
What are binding factors?
Reduce "moral strain" Ignoring and minimising damage they've done
118
What is an example of binding factors in an experiment?
Participant feels the pressure to stay in the experiment because they've committed to the experiment
119
Strength of agentic state - research support
65% of participants in original experiment who shocked to 450V were arguably in agentic state In one variation, additional confederate administered electric shocks on behalf of the teacher Percentage of participants rose to 92.5% Felt less responsible as responsibility was shifted (agentic shift)
120
Limitation of agentic shift - lack of ecological validity
Lifton People don't continuously shift between autonomous to agentic state Gradually move towards agentic state and that change may be irreversible Found in German doctors at Auschwitz
121
Limitation of agentic state - opposing evidence
Rank and Jacobson 16/18 hospital nurses disobeyed orders from a doctor to administer an excessive drug dose Majority of nurses remained in autonomous state although doctor was obviously authority figure
122
What is legitimacy of authority?
Legitimate authority's instruction must be in accordance with the setting Participant will trust the legitimate authority to tell them the rules of the situation Legitimate authority figure typically has a uniform When a person recognises their own and other's position in a social hierarchy
123
How is legitimacy of authority increased?
Visible symbols of authority
124
What are the three legitimacies?
Setting Order System
125
Limitation of legitimacy of authority - cultural differences
Only 16% of Australian participants shocked to 450V 85% of German participants shocked to 450V
126
Strength of legitimacy of authority - real-world crimes
Kelman and Hamilton Real world crimes can be explained At My Lai war crime in Vietnam, soldiers killed people when they emerged from their homes with hands up and bombed buildings Defence of soldiers was they were following orders High ecological validity
127
Strength of psychological factors - research support
Blass and Schmitt Showed Milgram's experiment to students and asked who was responsible Stated experimenter was to blame because he had higher social position and was a scientist
128
What are the two explanations for resistance to social influence?
Locus of control Social support
129
What is locus of control?
Whether things lie inside or outside your control What we believe influences out life On a spectrum
130
What is an internal locus of control?
Believe everything that happens to you is because of what you do
131
What is an external locus of control?
Believe that everything that happens to you is due to luck, fate or destiny
132
Are people who are resistant to social influence and disobedient more likely to have internal or external locus of control?
Internal
133
Strength of locus of control - research support
Looked at Milgram's disobedient participants Most have internal locus of control
134
Limitation of locus of control - lack of ecological and temporal validity
Twenge et al Analysed obedience over 40 years People are becoming more external but more resistant to obedience Theory lacks ecological and temporal validity
135
What is social support?
People find it easier to disobey/not conform when there is a role-model of disobedience/non-conformity
136
How did Asch's unanimity variation show social support?
Conformity dropped when there was a rebel confederate
137
Strength of social support - research support
Allen and Levine Redid Asch's line study but added confederate with really thick glasses Asked them to say the right answer every time 36% of participants didn't conform
138
Strength of social support - supporting evidence
Variations of Milgram's experiment Teacher sees two other teacher's rebel = obedience is 10%