Social Influence Flashcards
(138 cards)
What is social influence?
How people influence each other
What is conformity?
Type of social influence involving a change of belief or behaviour in order to fit in with a group
Change in response to real or imagined group pressure
Is conformity implicit or explicit instructions?
Implicit
What people does conformity happen around?
People with similar status
What are the types of conformity?
Compliance
Identification
Internalisation
What is compliance?
Agreeing in public but disagreeing in private
What type of change is compliance?
Superficial
What is identification?
Identifying as part of a group so conforming to behaviour of that group
Acting a certain way in a certain place
What is internalisation?
A person genuinely accepts group’s norms so opinions changed in public and private
What type of change is internalisation?
Permanent change
What did Asch test?
Compliance
What was the sample of Asch’s research?
50 (or 123) men
All men
All American
All same age (ish)
What was the procedure of Asch’s experiment?
Naive participant in a room of 7 confederates
Participant sat second to last
18 trials in total
Confederates gave the wrong answer 12 times
Look at 3 lines of different lengths and said aloud which they thought was the same length as the standard line (clear which was correct)
Why were participants sat second to last?
To rush their answer
What were the results of Asch’s experiment?
Experimental group = 36.8% complied for all 12 “wrong” trials
Control group = less than 1% gave the wrong answer
25% never conformed
75% conformed at least once
Limitation of Asch - cultural bias
Smith and Bond
Did meta-analysis of research in number of different cultures
Conformity high in Fiji at 58% (collectivist culture - family centred)
Lowest rates in Belgium at 14% (individualistic culture - self-centred)
Limitation of Asch - ethical problem
Lied to them
Told them it was a vision test
Reduces demand characteristics
Limitation of Asch - engineering students
Same experiment
Only 1 student conformed
More confident
Limitation of Asch - lacks ecological validity
Artificial situation and task
Participants knew they were in a research study (demand characteristics)
Task was trivial so no reason not to conform
Fiske
- groups weren’t like real-life groups
Limitation of Asch - gender bias
Only American men tested
Neto
- women might be more conformist because possibly more concerned about being accepted
Strength of Asch - research support
Lucas et al
Participants given answers that claimed to be from other students
Conformed more with wrong answers when questions were harder
What are the explanations of conformity?
ISI
NSI
What does NSI stand for?
Normative Social Influence
What is NSI?
Desire to be LIKED