Social Influence Flashcards
(53 cards)
what is conformity
when someone changes their behaviour due to real or imagined pressure form a group of people
what is minority Influence
When people are influenced by a small number of people in a group
What is majority influence
When people are influenced by the majority of people in the group
What are the three levels or types of conformity
compliance
identification
internalisation
what is compliance
when a person publicly agrees with the group but privately disagrees to avoid social disapproval
what is identification
when a person changes both how they act and what they believe, but only because they want to fit in with the group. however this is only tempereroly
what is internalisation
when an individual changes their behaviour to fit in with the group publicly while also agreeing with them privately. This is the strongest level of conformity and also permanent.
what are the types of social influence
informational and normative
what is informational social influence
when we change our behaviour to fit in with others as we don’t know what the correct way to act is
what is normative social influence
this is where we change our behaviour to fit in with what others are doing to make sure that we are liked, or to avoid social disapproval by others
when was Solomon Asch experiment conducted
1950
what was Solomon Asch study
- Tested conformity
-There was a standard line and a comparison line
-One line was the same as the standard and the other two where clearly wrong - the participants were asked which lines matched, but there were also confederants which were told to lie about these results
What was the procedure for Solomon Asch experiment
- he deceived participants by saying it was a “visual task”
-on the first few trial he made the confederates say the correct answers and then the wrong ones
-All confederates (actors) were told to give the same wrong answer
-each participant took part in 18 trials and 12 were the confederates giving wrong answers
what were the results to Asch’s experiment
- 25%of participants did not conform to any trials
-75% of participants conformed at least once
What are 3 variables affecting conformity and how are each of them investigated in Asch study
-Group size - he varied the number of confederates
- Task difficulty - He made the right answers less obvious
- Unanimity(when everyone in a group agree)- made a confederate give a different answer to group
what are the 3 variables that affect conformity
-group size- need at least 3 people to conform
-task ambiguity- more ambiguous the task the higher the conformity
- Group unanimity - the higher the higher the level of conformity
what are the negative evaluation points in Asch’s study
-Gender and Culture bias (low generalisability)
-ecological validity (lab experiment)
-temporal validity (1950s America was a conformist era)
what was the aim of the Stanford prison experiment
to investigate the effect of conformity of men to the roles of prisoners and guards in a role playing exercise that stimulated prisoner life
what was the procedure in the Sandford prison experiment
-They advertised this on the local newspaper
- white American male college students volunteered
-they were screened to ensure they had no psychological disorders and shortlised to 24 of them
-the participants were randomly assigned prisoner and guard roles
prisoners were arrested at there homes, fingerprinted and photographed while guards were given uniform
-weren’t told how to act
what was the results of the Stanford prison experiment
- stopped after 6 days when it was planned to be 14 days
-negative, dehumanising, degrading and etc behaviours to prisoners from guards
-prisoners suffered depression
-pathology of power- some guards were angry it stopped
what were the strengths of the Stanford prison experiment
-insight into the potential for ordinary individuals to engage in abusive behaviour
- highlighted the significance of situational factors in influencing behaviour
-high ecological validity
what were the weaknesses in the Stanford prison experiment
-ethical criticism as it caused participants distress
-lack of clear guidance of the guards resulted in abusive behaviour to the prisoners
-low reliability as it cannot be replicated due to how unethical it is
What was the aim of Milgram’s study on obedience (1963)?
Milgram aimed to investigate how far people would go in obeying an authority figure, even when it meant causing harm to others.
What was the procedure of Milgram’s experiment?
A: Participants (teachers) were instructed by an authority figure (experimenter) to administer increasingly severe electric shocks to a learner (confederate) for every incorrect answer.