Social Influence Flashcards
Types of conformity: internalisation, identification and compliance. Explanations for conformity: informational social influence and normative social influence, and variables affecting conformity including group size, unanimity and task difficulty as investigated by Asch. Conformity to social roles as investigated by Zimbardo. Explanations for obedience: agentic state and legitimacy of authority, and situational variables affecting obedience including proximity and location, as investigated by M (4 cards)
1
Q
What was the main purpose of Milgram’s investigation?
A
To see if ordinary citizens would obey an unjust order from an authority figure and inflict pain on another person just because they were instructed to.
2
Q
Give a summary of Milgram’s investigation.
A
- 40 male participants
- Yale University
- learner (confederate) - fake actors that got the ‘electric shocks’
- teacher (participant) - who was giving the ‘electric shocks’
- 15/450 volts
3
Q
Give some data outcome.
A
- 65% continued until full 450 volts
- All of participants went to at least 300 volts
4
Q
Ethical Guidelines?
A
- Deception: participants should be fully debriefed where the aims of the study and reasons for deception are revealed
- Protection from psychological harm: making sure that participants are protected
