Social Influence Flashcards
(45 cards)
Compliance definition
When an individual changes their behaviour of request from another person
the motivation behind this often involves a superficial or temporary change, driven by social pressure, authority, or the desire to avoid conflict or gain approval.
What is identification and the motivation behind it
A person changes their public behaviours and private beliefs only while in presence of the group they are identifying with
the motivation behind this is a desire for affection or approval rather than a deep approval in belief in the values or behaviours
What is internalisation and the motivation behind it
The highest level of conformity
Individuals accept and integrate the beliefs and values of behaviours of a group or society as their own, deeply incorporating them into their self concept and worldwide view
Motivation
This occurs when a person genuinely beliefs in the values and beliefs and sees them as part of their identity. It’s a deep lasting form of influence
Informative Social Influence (ISI)
A type of social influence that involves an individual conforming to a larger group because they believe they are a source of the correct information
Normative Social Influence (NSI)
A type of social influence that leads to individuals conforming into a group to fit and avoid being left out
Asch’s line experiment to observe conformity (PROCEDURE)
Procedure
- 123 American men tested
- IV = Response of the confederates, DV = Participants response to the same question
- P’s saw two white cards: line X (standard line) on the left and lines A B C on the right (comparison lines)
- On each trial participants had to say out loud which comparison line matches the standards lines
- Participants tested in groups of 6 to 8
- Naive Ps always seated 2nd from last
- Confederates gave the wrong (scripted) answers each time
- Naive P didn’t know confederates were fake Ps
Asch’s line experiment to observe conformity (AIM)
Aim: To investigate whether participants would conform and give the incorrect answer in situations where the correct answers are clear
Asch’s line experiment to observe conformity (RESULTS)
On average, Naive participants agreed with confederates’ incorrect answers 37% of the time
- 25% of participants never gave a wrong answer (never conformed)
Asch’s line experiment to observe conformity (CONCLUSION)
People are willing to ignore reality and give an incorrect answer in order to confirm with the rest of the group
Variables affecting conformity
- Group size
- Unanimity
- Task difficulty
What is group size. And what affect does it have on conformity
Group size refers to the number of individuals in a group or social setting. It is an important factor in influencing conformity, which is the act of changing one’s behavior or beliefs to align with a group.
The larger the group size against a one person. The more likely that person will conform
What is unanimity and how does it affect conformity
Unanimity refers to the state in which all members of a group are in complete agreement on a particular issue or decision.
Unanimity creates strong pressure for an individual to conform with a group
Minority influence definition
A form of social influence where a minority (smaller group or one person) tries to change others views, beliefs or attitudes
Minority influence csn eventually lead to internalisation. Public behaviours are changed or adapted and private beliefs are accepted
3 main processes in Minority Influence
- Consistency
- Commitment
- Flexibility
Consistency in minority influence
Over time the consistent message from the minority csn influence the views of the majority
Consistency can come in 2 forms
1. Synchronic - All saying the same things (everyone in minority)
2. Diachronic - saying the message for a long time
What does synchronic mean [minority influence]
The minority are all saying the same message
(Consistency is what makes other people rethink their ideas - minority influence(
What does diachronic mean [minority influence]
Saying the same message for a long time
(Consistency is what makes people change their mind)
What does commitment mean [minority influence]
How far the minority group are willing to go to draw attention to their views
- Engaging in extreme activities
- Important the extreme activities have some risk to minority -> demonstrates commitment
Aim of Moscovichi’s APRC 1969 [minority influence]
To investigate the influence of a consistent vs inconsistent minority
Procedure of Moscovichis experiment (1969)
Hint: Think about conditions of groups/group size, aim, results and Procedure
Hint: Green/Blue slides
- Laboratory experiment
- 122 women split into groups of 6 asked to judged colour of 36 slides
- ## All slides were blue but the intensity of slides differedConditions
1. Consistent minority
Groups: 4x real participants x 2 confederates
Confederates answered green for all 36 slides
- Inconsistent majority
Groups: Same as consistent majority
4x Real participants, 2x confederates
Confederates answered green for 24/36 of slides and 12/36 for blue - Control Group
These group of participants had no experimental treatment/manipulation
Results and conclusion from Moscovichi’s APRC (1969)
Results:
True participants agreed with consistent confederates green vote 8.42% of the time
Agreement fell to 1.25% with an inconsistent majority
Control groups got it wrong only 0.25% of the time
Conclusion:
Consistent minority influence can affect the majority, but the influence is weaker when minority is inconsistent
Factors that Milgram variated in his shock experiment
Proximity (How close the teacher is to the learner): The closer you place a teacher to a learner Fewer shocks will happen
Uniform: The lab coat the experimentors wore was a symbol of authority to naive participants
Change of location: Changing the Location from a prestige university (Yale Uni in America) to a run down office
Milgram testing proximity in his experiment + percentages
Teacher and Learner in same room: Obedience rates = as low as 40%
Touch proximity (forcing hands on button): Obedience rates = as low as 30%
Remote instruction (over phone): Obedience rates = as low as 20.5%
what is the internal locus of control
Internal locus of control -> the idea that outcomes are result of your own actions