Social Influence

Question 1

What is complience

Answer 1

Yielding to group pressure - Occurs when a person accepts influence because they hope to achieve a favourable reaction from those around them.

Question 2

What are the diffrent types of complince

Answer 2

Conformity
Interalisation
Identification

Question 3

Conformity

Answer 3

This is when an individual adopts the behaviours because they want to gain social approval and avoid being ridiculed. Only publicly not privetly.

Question 4

Internalisation

Answer 4

This is when an induvidual accepts influence because they question their own opinon and assume the majority are right. Therefore change their opinon both in public and in privet. This tends to be long term.

Question 5

Identification

Answer 5

This is when an induvidual changes their opinion both publicly and privetly becuase they want to be apart of a specific group of people. Normaly short term.

Question 6

Informational Social Influence

Answer 6

This is when people conform as they assume that others have more knowlage than them or they want to be right.

Question 7

Normitive Social Influence

Answer 7

This is when induviduals go along with majority without actually accepting their point of view. Conform to majority position in public however most likely not in privet as they do not resonate with opinon. (Nail 1986)

Question 8

What research support is there for NSI

Answer 8

Likenbach and Perkins 2003, Found that youths exposed to the message that most people their age dont smoke, were less likely to take up smoking themselfs.

Question 9

Research support for ISI

Answer 9

Attitudes against african americans Wittenbrink v Henley 1996

Question 10

Nolan et al.

Answer 10

2008 People are underestimating the impact of normative influence on their behaviour.

Question 11

Laughlin

Answer 11

1999 Informational influence is moderated by type of task

Question 12

Ashe key study

Answer 12

1956

Question 13

Ashe 1956 Procedure

Answer 13

Participants viewed lines of diffrent lengths and compared them to a standard line, The group consisted of confederates and one actual participant that answered second to last. The confederates gave same wrong answer on 12 out of 18 trials.

Question 14

Ashe Findings

Answer 14

The conformity rate was approx 33%,
Without the confederates participants made mistakes 1% of the time. Participants conformed to avoid disapproval

Question 15

Variables affecting conformity

Answer 15

Group size
Unanimity
Difficulty of task

Question 16

Group size

Answer 16

Increased to 30% with majority of three

Campbell and fairey - Group size has diffrent effects depending on the type of judgement and motivation.

Question 17

Unanimity of the majority

Answer 17

With one dissenter giving the right answer, Conformity 5.5%

Question 18

Difficulty of task

Answer 18

If correct answer less obvious, conformity was higher

Question 19

Lucas et al.

Answer 19

Influence of task difficulty moderated by individuals’s self efficacy

Question 20

Why did Ashes study lack historical validity

Answer 20

Because during the time the study was made the US was under an impression of anti communism. People were therefore scared to go against the majority.