Social Influence Flashcards
(17 cards)
Consistency
The minority must remain firm and unchanging in their message to be influential
Commitment
Demonstrating dedication to a cause sometimes through personal sacrifice, increases influence
Deeper processing
The cognitive engagement and critical thinking teat an individual applies non evaluating a message, belief, or behaviour. This occurs when people actively consider the arguments presented, analyse the implications, and question their own viewpoints rather than accepting information passively.
Flexibility
The minority should be willing to compromise and adapt rather than appearing rigid
Snowball effect
The process where a small minority gradually gains more support until it becomes the majority
Confusion
A deep internal change in beliefs, caused by minority influence ( often permanent )
Internalization
When people genuinely accept the minority view as their own.
Augmentation principle
When a minority makes sacrifices their influence becomes more powerful
Social cryptomnesia
When people adopt a new social norm, but forget the original source of the change
Social influence is..
The influence others can cause on individuals to change their behaviours,
Conformity
Minority influences the majority
What are the three types of conformity
Internalisation
Identification
Compliance
Internalisation is
Accepting the majority views as your own
Identification is
Doings what’s expected of you to fulfill a social role
Compliance
Externally agreeing with the majority, but not your internal/personal views
Informational social influence
Looking at others to know how to BEHAVE
Normative social influence
Looking at others to know what to do in a SOCIAL situation
