social influence Flashcards
(100 cards)
3 types of conformity.
internalization
identification
compliance
state in order the different types of conformity from strongest to lowest
s - internalization
M- identification
l- compliance
what is internalization
makes beliefs, values and aims from a group their own
permanent change to peoples views/opinions
what is identification
short change to behavior and beliefs only in the presence of others
what is compliance
- follows others ideas to gain approval from others.
- publicly agree but privately disagree
- their change of view is on temporarily
what are the2 explanations for conformity
informative social influence
normative social influence
what is informative social influence
someone conforms to be right, look at others by coping them.
what does informative social influence lead to
internalization, as it occurs when we do not have the knowledge or expertise to make our own decisions
what is normative social influence
someone conforms because they want to be liked and be apart of a group
what does normative social influence drive towards
compliance as it often occurs when a person wants to avoid the embarrassing situation of disagreeing with the majority
who conducted a study to investigate the variables that are affecting conformity
Asch Line Judgement task
Asch’s aim and amount of participants
- investigate conformity and majorities influence
- 123 male American undergraduates put into groups of 6
Asch’s procedure
- participants and confederates presented 4 lines, 3 comparison lines and 1 standard lines.
- asked to state which line is was the same length
findings for Asch’s study
- 36.8% conformed
- 25% never conformed
- 75% conformed at least 1
- 1% response given by participants were incorrect
what are the 3 factors/variables affecting the levels of conformity
group size
task difficulty
unanimity
what is group size
when individuals are more likely to conform when they are in a larger group
what is unanimity
when individuals are more likely to conform when the group is anominous.
what is task difficulty
individuals are more likely to conform when the tasks are difficult
how was group size manipulated in Asch’s research
he varied the amount/number of confederates.
how was unanimity manipulated in Asch’s research
he sometimes arranged for a confederate to give a different answer to the majority.
how was task difficulty manipulated in Asch’s research
he made the answers less obvious by having lines of the similar strength
strengths for Asch’s study
It’s Lab experiment, so the extraneous and confounding variables are strictly controlled, meaning the replication of the experiment is easy.
- has high internal validity
- supports normative social influence.
- the researcher breached ethical guideline for deception
weakness for Asch’s study
- lacks ecological validity, findings cannot be generalised to real life
- lacks population validity due to sampling issues- the study was subject to gender bias
- lacks validity
who conducted a study to show people conforming to social roles
Zimbardo conducted his Stanford Prison Experiment to conform Social Roles