Social Influence Flashcards

(57 cards)

1
Q

What is conformity

A

A change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people

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2
Q

Types of conformity

A

Compliance
Identification
Internalisation

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3
Q

Compliance

A

Involves going along with others in public but privately not changing opinions/behaviour
It’s the shallowest form of conformity and is temporary as behaviour stops when leaving the group
E.g. eating vegan food at uni because everyone else does but not wanting to and stopping whenyou leave

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4
Q

Identification

A

The person conforms publicly aswel as privately- believing its the righty thing to do-they have identified with the group and feel a sense of group membership- the behaviour can still be temporary

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5
Q

Internalisation

A

The person conforms publicly aswel as privately and accepted the group norm
The deepest form of conformity and the Change is permanent and changed vewis
E.g. eating vegan food at uni because everyone else does and then continuing to do that privately

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6
Q

What are the explanations for conformity

A

Informational social influence
Normative social influence

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7
Q

What is informational social influence (ISI)- explanations

A

Desire to be right/correcr
Look to others for more information as we believe they know more than us and must be correct
Most likely to happen in new or ambiguous situations where its not clear what’s right or wrong
ISI often leads to internalisation

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8
Q

What is normative social influence (NSI)- explanations

A

Desire to be liked
Change behaviour to fit In with a group and be accepted
Most likely to happen in situations where you might feel concerned about rejection or social approval

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9
Q
  1. Strengths of types and explanations of conformity
A

P- NSI research support
E- for example Ashcroft found that many of the participants went along with the majority of and provided an obviously incorrect answer on a line judgement task. When questioned by asch participants said that they changed their answer to avoid disapproval from the rest of the group. Furthermore when participants privately wrote down their answers the conformity rates fell to 12.5%
C- th8s shows that at least some conformity is due to a desire not to be rejected by the group for disagreeing with them.

P- research support for ISI
E- Lucas et al found p conformed to more incorrect answers When maths problems were difficult (with easy problems participants ‘knew their own minds’
C- this supports ISI because it shows that in an ambiguous situation with no clear answer (difficult maths problem) people rely on the answers given and conform.

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10
Q

2 limitations of types and explanations of conformity

A

P- however in real life ISI and NSI operate together in most situations
E- for example aschs research participants confirmed because of NSI (disapproval of a unaminous group strongly motivates conformity) and ISI (you assume the unanimous group knows more than you.)
C-therefore it is not always possible to be sure whether NSI or ISI is influencing an individual when conforming in real life. This cats doubt on where’re NSI and ISI are separate explanations or should be considered parts of the same explanations.

P- individual differences in NSI
E-some people are more concerned about being liked by others and research suggests that people with these qualities are more likely to conform. They are describes as naffiliators who have strong need for affiliation (need to relate to other people)
C- this is a limitation as it shows that the desire to be liked underlies conformity for some people more than others, and we don’t fully understand why there are individual differences in the way people respond.

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11
Q

Aschs procedure

A

123 male US undergraduates were tested. They believed the study was testing perception but really was testing conformity. P were seated around the table and asked to look at 3 lines of different lengths. They took turns to say which of the three lines they thought was the same lengths of the standard line. The real participants always answered second to last.

On 12 of the 18 trials the confederates were instructed to give the same incorrect answer. Asch was interested whether the real participants would stick to what they believed was right or cave in to the pressure of the majority.

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12
Q

Aschs findings

A
  • the real participants conformed 36.8% of the time. This shows a high level of conformity when the situation is unambiguous.
    25% of participants never gave a wrong answer (never conformed)
    75% conformed at least once
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13
Q

Variables affecting conformity

A

Group size
Unanimity of the group
Task difficulty

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14
Q

How asch measured, findings and explanation of group size affecting conformity

A

How- he varied the number of confederate within the majority- between 1-15
Finding- found that when the number of confederates rose from just one or two to three conformity rates rose significantly. Any more than 3 made little difference to the conformity rates
Explanation- people are very sensitive to the opinions if other people because even a small number of confederates is enough to change opinion.

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15
Q

How asch measured, findings and explanation of unanimity of the majority affecting conformity

A

How- asch introduced a dissenting confederate- sometimes they gave the correct answer, sometimes a different wrong answer (but they always disagreed with the majority)
Finding- he found that in the presence of a dissenter conformity reduced on average, regardless whether the dissenter gave a right or wrong answer.
Explanation- having a dissenter enables the naive participant to behave more independently and gives then confidence to go against the majority.

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16
Q

How asch measured, findings and explanation of task difficulty affecting conformity

A

How- asch made comparison lines more difficult to spot matching lines by making stimulus line and comparison lines all very similar in length.
Finding- he found that conformity rates increased significantly in this condition
Explanation- if the situation is so ambiguous we are more likely to look to others for guidance and to assume they are right and you are wrong (ISI)

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17
Q

1 strength of variables affecting conformity

A

P- supporting research for aschs variations
E- for example Lucas etc al found that when maths problems were more difficult/ambiguous situation there was more conformity as people rely on others answers- must be correct.
C- this shows that asch was correct that task difficulty is one variable affecting conformity.
C- however conformity may be more complex than asch thought and so also related to confidence high confidence= less conformity therefore individual factors should also be considered when investigating conformity

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18
Q

3 limitations of variables affecting conformity

A

P- situation and task were artificial
E- his test of conformity, a line of judgement does not reflect conformity in everyday life. The task was a trial and there was no reason not to conform. So we are unable to genereralise to real life situations
C- lacks ecological validity and not genera;use to life where the consequences of conformity are important.

P- lacks population validity
E- only American men were tested and some research suggests women may be more conformist because they care more about social approvals and being accepted.
Also the US is an individualistic culture. Similar conformity studies with collectivist cultures gave found conformity rates to be higher because they will value the needs of the group so go along with the groups opinions and beliefs.
C- this means that his findings tell us little;le about conformity in women and other cultures therefore lack generalisability.

P- raises ethical issues
E- P experiences deception- they were told the test was on perception but was actually conformity
C- this is a problem because unethical, studies may give social influence research a bad reputation putting P off from being able to take part in future studies.
C- however we can argue he needed to deceive his P or they may have shown demand characteristics and not conformed naturally.

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19
Q

Who’s research investigates conformity to social roles

A

Zimbardos

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20
Q

Definition of conformity to social roles

A

The ‘parts’ people play in various social groups/situations. We all have expectations of what is classed as appropriate behaviour based on these roles

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21
Q

Aims of zimbardos research

A

Zimbardo set up a mock prison in the basement of the psychology department at Stanford university to investigate the effect of social roles on conformity
He aimed to answer the question: do prison guards behave brutally because they have sadistic personalities or is it the situation which creates such behaviour?

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22
Q

Participants of zimbardos research on conformity to social roles

A

21 male student volunteers. They were all selected by psychological testing that showed them to be ‘emotionally stable’
They were randomly allocated to the role of guard or prisoner

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23
Q

Procedure of zimbardos research on conformity to social roles

A

The social roles we encouraged by two routes
1.uniform- prisoners were given uniform and a number- no name to encourage de individuation
Guards had their own uniform with handcuffs ect, wore dark glasses (making eye contact with prisoners difficult.

  1. Instructions about behaviour- prisoners told could not leave but would have to ask for parole
    Guards were told had complete power over prisoners
24
Q

Findings of zimbardos research on conformity to social roles

A

Guards became cruel and abusive towards prisoners:
-physical exercises as ‘punishment’
-degrading activities e.g. clean toilet with bare hands

Prisoners conformed to their role and thought of themselves as prisoners:
- went on hunger strike and several had mental breakdowns
- asked for ‘parole’ rather than simply leave the experiment

Additional findings- zimbardo fell into his own role of prison warden- he stopped looking at his study as a psychologist and saw his participants as prisoners and guards.
His study was terminated prematurely after just 6 days not the 2 weeks due to deteriorating behaviours of prisoners and guards.

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3 limitations of zimbardos research on conformity to social roles
P- many ethical issues E- informed consent- participants couldn’t fully consent as it was unpredictable what would happen and didn’t consent for being arrested at home. Another was protection from harm- experienced humiliation and distressed with one having uncontrollable bursts of screaming and crying C- this is a problem because unethical studies may give social influence a bed reputation, so P are less willing to take part. C- However he attempted to deal with issues such as extensive group debriefing sessions and benefits might outweigh the costs as understanding human behaviour is worth the distress and no long lasting effects. P- result may be due to demand characteristics E- they didn’t really conform to social roles/beleive they were guards/prisoners. For example Dave eshlemen conducted his own little experiment suggesting he wasn’t conforming to social roles, he knew what he was doing, just acting as a guard. Also been suggested Ps were ‘play acting’ meaning wasn’t their true belief. C- this is an issue as it lowers the IV of study and may not have tested true conformity to social roles. C- however evidence to suggest they truely conformed e.g. guards only talked about prison topics, stayed extra time with no pay and prispners referred to themselves by prison numbers and asked for lawyer- may have truely believed- findings valid. P- zimbardo may have exaggerated the power of roles E- only one third of guards behaved brutally, another third applied rules fairly and the rest supported prisoners often giving cigarettes ect. C- suggests SPE overstates the view that guards were conforming to a brutal role and minimised dispositional influences such as personality.
26
One strength zimbardos research on conformity to social roles (Stanford prison experiment)
P- control over key variables E- emotionally stable participants were recruited and randomly allocated roles of guards or prisoner. The guards and prisoners had those roles only by chance and therefore behaviour was due to the role itself and not their personalities. C- thus control increased the studies internal validity so we have more confidence in drawing conclusions about the effects of social roles on conformity.
27
Defenition of obedience
Changing our behaviour in response to a direct order from a perceived authority figure who has the power to punish us if we don’t obey
28
Why did milligram carry out his research
Wanted to know why the nazis were willing to kill Jewish people and they said they were just following orders Mil gram wanted to see if there was any truth in their claims and tested the Germans are different hypothesis
29
Sample for milligrams study on obedience
40 American male participants who believed they were volunteering for a study investigating memory
30
Procedure for milligrams study on obedience
Each P drew lots for their role however this was always rigged. The real Ps was always the teacher and a confederate was always the learner. The learner was strapped in a chair in a separate room and wired with electrodes. They had to remember word pairs and each time a learner got the answer wrong the teacher had to give increasingly severe electric shocks (15-450v) these shocks were actually fake. If the teacher (realP) wished to stop the experimenter in a lab coat gave standardised prods to encourage them to carry on e.g. experiment requires that you continue.
31
Findings for milligrams study on obedience
QUANTITATIVE- all continued to 300v and 65% continued to 450v (they obeyed) QUALITATIVE- Ps showed signs of extreme tension e.g. nervous laughter, biting nails and three had full blown uncontrollable seizures After the study participants were debriefed and 84% said they were glad to have participated
32
Conclusions for milligrams study on obedience
Under certain circumstances most people will obey the orders of an authority even those that go against their conscience. We can therefore suggest that atrocities such as those carried out in WW11 may be largely explained in terms of pressures to obey a powerful authority figure
33
One strength for milligrams research on obdience
P- support for the high levels of obedience found in milgrams study E- in a french TV documentary, contestants were paid to give (fake) electric shocks when ordered by the presenter to other Ps (actors). 80% gave the maximum 460v to an apparently unconscious man. Many showed extreme signs of anxiety. C- thus supports milgrams original findings about how ordinary people can go against their conscience and follow the unjust orders of an authority figure.
34
Three limitations of milligrams study on obedience
P- milgrams participants may have been responding to demand characteristics E- many researchers have argued that the Ps guessed the electric shocks were fake, so were ‘play acting’ in the study. This is supported by perry who analysed milgrams archive of tape recordings and found that Ps often voiced their suspicions about the shocks. Perry conducted that only half believed the shocks were real. C- therefore this study may lack IV, so does not actually measure true obedience to authority the high obedience found could be because the Ps did not think the shocks were real. C- however another study asked Ps to give real shocks to a puppy. 54% of males and 100% of females delivered maximum voltage so obedience may be genuine. P- many ethical issues E- deception- told research was about memory when was about obedience and that the shocks were real when they weren’t. Another is protection from harm- giving shocks made P feel stressed and anxious- some having seizures. C- this is an issue as unethical studies may give social influence/obedience a bad reputation making ps less willing to do these studies in the future P- M research lacks population validity E- M only tested male participants yet applied results to both males and females. Another study found females are more likely to obey more than males (100% compared to 54%) C- this is a limitation as it makes his study gender biased since we cannot confidently generalise the test results to female obedience- levels may have been higher.
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The situational variables affecting obedience and %
Original obedience- 65% Proximity to learner- dropped 40% and 30% Proximity to experimenter- dropped 20.5% when further away Location- dropped to 47.5% Uniform- dropped to 20%
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Proximity to learner affecting obedience and why
Teacher and learner in the same room- obedience dropped to 40% Teacher forced learners hand onto shock place- dropped to 30% Why- if the proximity increased participants became more aware of the consequences of their actions (harm) so obey less
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Proximity to experimenter affecting obedience and why
Experimenter left the room and gave the instructions by telephone Obedience dropped to 20.5% Why- the experimenter couldn’t see the teachers Actions so participants often pretended to give shocks
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Location affecting obedience and why
Study conducted in a run down building Dropped to 47.5% Why- obedience was higher in the university because the setting was legitimate and had authority- obedience was expected.
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Uniform affecting obedience and why
Experimenter called away and his role was taken over by an ordinary member of the public in everyday clothes Obedience dropped to 20%- the lowest of the variations Why- a uniform is a strong symbol of legitimate authority granted by society. Someone without a uniform has less right to expect obedience
40
2 strengths of Situational variables affecting obedience
P- research support for the influence of situational variables, particularly uniform E- bickmans study involved confederates dressed in different outfits who issued demands to people on the streets of New York such as asking them to pick up litter. People were twice as likely to obey the security guard than the confederate wearing a jacket and a tie C- this supports the idea that situational factors affect obedience in this case the uniform ‘communicates’ the authority of the perceived authority figure. P- cross cultural replication of milgrams research E- for example Dutch Ps were ordered to say stressful comments to interviewees. They found that the baseline level of obedience was 90% and obedience fell when proximity decreased- when the E not present C- this shows that milgrams findings are not limited to American males but are generalisable across cultures, all cultures will feel less pressure to obey when proximity to the authority figure is decreased. C- however some researchers note that most replications took place in societies that are culturally similar to the USA (individualistic cultures) therefore we cannot conclude that milgrams findings about proximity, location and uniform apply to people in all cultures.
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2 limitations of Situational variables affecting obedience
P- low internal validity in milgrams studies E- due to the extra manipulation involved, it is likely that the participants realised the situation was fake, particularly in the uniform variation. Even milgrams acknowledged that this situation was so artificial that many participants may have worked out the truth and just played along. C- therefore it’s unclear whether the results are due to obedience or because the participants saw the deception and play acted- influenced by DC. P- these situational variables have been criticised for providing an excuse for evil behaviour such as genocide E- milgrams findings from his variations support a situational explanation for obedience. However this explanation has been criticised as it offers an alibi. It could be seen as offensive to survivors of the holocaust to suggest that nazis were just obeying orders and were victims of situational factors- implying it was not their fault or responsibility. C- therefore this explanation can be seen as socially sensitive and controversial- the role of free will should also be considered when investigating obedient behaviour.
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Social-psychological explanations for obedience
The agentic state Legitimacy of authority
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The agentic state
In an agentic state a person feels no personal responsibility for their actions therefore are more likely to obey.
44
The autonomous state
When people direct their own actions and they take responsibility for the results of those actions If you are in this state you are less likely to obey- often when no authority figure present
45
Agentic shift
When people move autonomous to agentic Occurs when a person perceives someone else as an authority figure- power over them
46
One strength of the agentic state (social-psychological explanations for obedience)
P- supporting research E- most of milgrams ps asked the experimenter who is responsible if the learner is harmed. The experimenter told them he is responsible and the Ps went through the procedure quickly without objecting- obeyed. C- this shows individuals are more likely to obey when they beleive they aren’t responsible for their own behaviour
47
One limitation of the agentic state (social-psychological explanations for obedience)
P- contradictory research E- mandel found that some German police chose to shoot polish civilians even though this wasn’t a direct order and were given an option to be assigned other duties instead. C- this suggests that milgrams explanation is oversimplified and obedience is not always due to one factor (acting as an agent for the authority figure) in this case the police acted autonomously
48
Legitimacy of authority (social-psychological explanations for obedience)
We obey people further up a social hierarchy- some people in positions hold authority over the rest of us Authorities have legitimacy through societies agreement- power agreed by society- respect We hand control over to authority figures- have power to punish others and learn to accept authority during childhood. Leaders can use legitimate authority for destructive purposes- history shown that some leaders e.g. hitler use legitimate authority destructively, ordering people to behave in cruel and dangerous ways.
49
One strength of legitimacy of authority (social-psychological explanations for obedience)
P- can explain cultural differences in obedience E- reserach shows that countries differ in obedience to authority. For example 16% of Australian women obeyed in a replication of milgrams study compared to 85% of German Ps. This may reflect the way children have been raised to perceive authority figures in different cultures. C- this supports the idea that an understanding of legitimate authority is learned during childhood and in some cultures, authority is less likely to be seen as legitimate.
50
One limitation of legitimacy of authority (social-psychological explanations for obedience)
P- contradictory evidence E- in milgrams study, 35% disobeyed, the ‘legitimate authority’ wearing a lab coat and would not accept the power they tried to exert over the situation, despite them having authority within the university lab setting. C- this suggests that innate tendencies towards obedience/disobedience may be more important than legitimacy of authority
51
Dispositional explanations for obedience
The authoritarian personality Adorno believed that obedience is due to the individual themselves (their personality) which criticises milgrams because he believed obedience was due to external, situational factors such as location
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What did Adorno conclude about people with the authoritarian personality
Especially obedient to authority they: - have exaggerated respect for authority figures and are submissive to perceived authority figures. - express contempt for people they perceive as inferior -follow orders and view other groups as responsible for societies problems
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How does the authoritarian personality form
Through harsh parenting characterised by: - extremely strict discipline -expectation of absolute loyalty -impossible high standards - severe criticism - conditional love
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How does harsh parenting lead to the authoritarian personality
It creates resentment towards their parents but they cannot express their feelings directly (fear punishment) therefore they displace those feelings on who they see as inferior/weeker
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Key research Adorno et al (aim procedure and findings)
Aim- to investigate unconscious attitudes towards order ethnic groups of more than2000 middle class white Americans Procedure- several scales were developed including the F-scale. Participants had to rate a series of statements from 1-6 6 being agree strongly. Findings- authoritarians (scored highly) identified with ‘strong’ people and had contempt for the weak, they showed excessive respect and obedience for those of a higher status As also showed fixed and distinctive steryotypes about other groups.
56
One strength of the authoritarian personality
P- evidence linking the AP to high levels of obedience E- elms and milgrams interviewed 20 fully obedient participants from milgrams original obedience studies. They scored significantly higher on the F-scale than a comparison group of 20 disobedient ps C- this suggests that obedient people may share many of the characteristics of the people with AP However milgrams also found that situational variables such as uniform and location, impacted obedience. Therefore obedience to authority cannot be explained by just dispositional factors.
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3 limitations of the authoritarian personality
P- AP cannot explain situations where mass obedience has occurred E- for example millions of of individuals in Germany displayed obedient and anti- semantic behaviour, it is highly unlikely that they al had the exact same personality. C- therefore the AP explanation could be seen as simplistic and other explanations should be considered when explaining mass obedience e.g. the agentic state] P- Adorno created the AP explanation of obedience as well as conducting the supporting studies E- for example he may have shown researcher bias and interpreted /skewed the data from the f-scale to ensure that his explanation of obedience was supported C- this is a problem as it lowers the internal validity of the research meaning there may not actually be a link between the AP and obedience as previously believed. P-methodological issues involved in investigating the AP E- using a questionnaire such as the F-scale is problematic as Ps can answer questions in a socially desirable way for example change their answers to appear less prejudiced towards certain groups. Also some Ps may just agree to every statement (response bias) rather than reading the question carefully, which could lead to an inaccurate score. C- therefore this could decrease the IV of the questionnaire meaning we are still unclear about the link between the AP and levels of obedience.