Social Influence Flashcards
(57 cards)
What is conformity
A change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people
Types of conformity
Compliance
Identification
Internalisation
Compliance
Involves going along with others in public but privately not changing opinions/behaviour
It’s the shallowest form of conformity and is temporary as behaviour stops when leaving the group
E.g. eating vegan food at uni because everyone else does but not wanting to and stopping whenyou leave
Identification
The person conforms publicly aswel as privately- believing its the righty thing to do-they have identified with the group and feel a sense of group membership- the behaviour can still be temporary
Internalisation
The person conforms publicly aswel as privately and accepted the group norm
The deepest form of conformity and the Change is permanent and changed vewis
E.g. eating vegan food at uni because everyone else does and then continuing to do that privately
What are the explanations for conformity
Informational social influence
Normative social influence
What is informational social influence (ISI)- explanations
Desire to be right/correcr
Look to others for more information as we believe they know more than us and must be correct
Most likely to happen in new or ambiguous situations where its not clear what’s right or wrong
ISI often leads to internalisation
What is normative social influence (NSI)- explanations
Desire to be liked
Change behaviour to fit In with a group and be accepted
Most likely to happen in situations where you might feel concerned about rejection or social approval
- Strengths of types and explanations of conformity
P- NSI research support
E- for example Ashcroft found that many of the participants went along with the majority of and provided an obviously incorrect answer on a line judgement task. When questioned by asch participants said that they changed their answer to avoid disapproval from the rest of the group. Furthermore when participants privately wrote down their answers the conformity rates fell to 12.5%
C- th8s shows that at least some conformity is due to a desire not to be rejected by the group for disagreeing with them.
P- research support for ISI
E- Lucas et al found p conformed to more incorrect answers When maths problems were difficult (with easy problems participants ‘knew their own minds’
C- this supports ISI because it shows that in an ambiguous situation with no clear answer (difficult maths problem) people rely on the answers given and conform.
2 limitations of types and explanations of conformity
P- however in real life ISI and NSI operate together in most situations
E- for example aschs research participants confirmed because of NSI (disapproval of a unaminous group strongly motivates conformity) and ISI (you assume the unanimous group knows more than you.)
C-therefore it is not always possible to be sure whether NSI or ISI is influencing an individual when conforming in real life. This cats doubt on where’re NSI and ISI are separate explanations or should be considered parts of the same explanations.
P- individual differences in NSI
E-some people are more concerned about being liked by others and research suggests that people with these qualities are more likely to conform. They are describes as naffiliators who have strong need for affiliation (need to relate to other people)
C- this is a limitation as it shows that the desire to be liked underlies conformity for some people more than others, and we don’t fully understand why there are individual differences in the way people respond.
Aschs procedure
123 male US undergraduates were tested. They believed the study was testing perception but really was testing conformity. P were seated around the table and asked to look at 3 lines of different lengths. They took turns to say which of the three lines they thought was the same lengths of the standard line. The real participants always answered second to last.
On 12 of the 18 trials the confederates were instructed to give the same incorrect answer. Asch was interested whether the real participants would stick to what they believed was right or cave in to the pressure of the majority.
Aschs findings
- the real participants conformed 36.8% of the time. This shows a high level of conformity when the situation is unambiguous.
25% of participants never gave a wrong answer (never conformed)
75% conformed at least once
Variables affecting conformity
Group size
Unanimity of the group
Task difficulty
How asch measured, findings and explanation of group size affecting conformity
How- he varied the number of confederate within the majority- between 1-15
Finding- found that when the number of confederates rose from just one or two to three conformity rates rose significantly. Any more than 3 made little difference to the conformity rates
Explanation- people are very sensitive to the opinions if other people because even a small number of confederates is enough to change opinion.
How asch measured, findings and explanation of unanimity of the majority affecting conformity
How- asch introduced a dissenting confederate- sometimes they gave the correct answer, sometimes a different wrong answer (but they always disagreed with the majority)
Finding- he found that in the presence of a dissenter conformity reduced on average, regardless whether the dissenter gave a right or wrong answer.
Explanation- having a dissenter enables the naive participant to behave more independently and gives then confidence to go against the majority.
How asch measured, findings and explanation of task difficulty affecting conformity
How- asch made comparison lines more difficult to spot matching lines by making stimulus line and comparison lines all very similar in length.
Finding- he found that conformity rates increased significantly in this condition
Explanation- if the situation is so ambiguous we are more likely to look to others for guidance and to assume they are right and you are wrong (ISI)
1 strength of variables affecting conformity
P- supporting research for aschs variations
E- for example Lucas etc al found that when maths problems were more difficult/ambiguous situation there was more conformity as people rely on others answers- must be correct.
C- this shows that asch was correct that task difficulty is one variable affecting conformity.
C- however conformity may be more complex than asch thought and so also related to confidence high confidence= less conformity therefore individual factors should also be considered when investigating conformity
3 limitations of variables affecting conformity
P- situation and task were artificial
E- his test of conformity, a line of judgement does not reflect conformity in everyday life. The task was a trial and there was no reason not to conform. So we are unable to genereralise to real life situations
C- lacks ecological validity and not genera;use to life where the consequences of conformity are important.
P- lacks population validity
E- only American men were tested and some research suggests women may be more conformist because they care more about social approvals and being accepted.
Also the US is an individualistic culture. Similar conformity studies with collectivist cultures gave found conformity rates to be higher because they will value the needs of the group so go along with the groups opinions and beliefs.
C- this means that his findings tell us little;le about conformity in women and other cultures therefore lack generalisability.
P- raises ethical issues
E- P experiences deception- they were told the test was on perception but was actually conformity
C- this is a problem because unethical, studies may give social influence research a bad reputation putting P off from being able to take part in future studies.
C- however we can argue he needed to deceive his P or they may have shown demand characteristics and not conformed naturally.
Who’s research investigates conformity to social roles
Zimbardos
Definition of conformity to social roles
The ‘parts’ people play in various social groups/situations. We all have expectations of what is classed as appropriate behaviour based on these roles
Aims of zimbardos research
Zimbardo set up a mock prison in the basement of the psychology department at Stanford university to investigate the effect of social roles on conformity
He aimed to answer the question: do prison guards behave brutally because they have sadistic personalities or is it the situation which creates such behaviour?
Participants of zimbardos research on conformity to social roles
21 male student volunteers. They were all selected by psychological testing that showed them to be ‘emotionally stable’
They were randomly allocated to the role of guard or prisoner
Procedure of zimbardos research on conformity to social roles
The social roles we encouraged by two routes
1.uniform- prisoners were given uniform and a number- no name to encourage de individuation
Guards had their own uniform with handcuffs ect, wore dark glasses (making eye contact with prisoners difficult.
- Instructions about behaviour- prisoners told could not leave but would have to ask for parole
Guards were told had complete power over prisoners
Findings of zimbardos research on conformity to social roles
Guards became cruel and abusive towards prisoners:
-physical exercises as ‘punishment’
-degrading activities e.g. clean toilet with bare hands
Prisoners conformed to their role and thought of themselves as prisoners:
- went on hunger strike and several had mental breakdowns
- asked for ‘parole’ rather than simply leave the experiment
Additional findings- zimbardo fell into his own role of prison warden- he stopped looking at his study as a psychologist and saw his participants as prisoners and guards.
His study was terminated prematurely after just 6 days not the 2 weeks due to deteriorating behaviours of prisoners and guards.