Social influence Flashcards
(35 cards)
What are the three types of conformity?
Compliance
Internalisation
Identification
What is compliance?
Conforming to fit in and be accepted, public views and behaviour changes but not private only temporary
What is internalisation?
Accepting the behaviour as your own, public and private change permanent
What is identification?
Conforming due to seeing group as role models to be like them, temporary change
What is Normative social influence?
To be accepted or liked by a group due to group pressure, leads to compliance
What is informational social influence?
Conforming due to the desire to be right.
Give me PEEL paragraphs for explanations for conformity?
Supported by fein and henley
Conformity may be due to both NSI and ISI
Dispositional factors like personality could be more influencial
What is the procedure of Asch’s experiment?
123 male participants in groups of 7 (all but one confederates)
12/18 tasks the confederates were asked to give false answers
line task
What were the results of Asch’s experiment?
75% conformed atleast once
37% of total responses were conforming
What were the variations of Asch’s study?
Group size
Unanimity
Task difficulty
What were the results of Asch’s group size variation?
3 or more participants saw conformity rise to 30%
What were the results of Asch’s unanimity variation?
breaking unanimity by 1 confederate disagreeing decreases conformity to 5%
What were the results of Asch’s task difficulty variation?
As difficulty of the task increased conformity increased
What are the two types of resistance to social influence?
Social support
Locus of control
What is social support?
Having an ally who does not conform can increase non-conformity
What is locus of control?
People with an internal locus of control are likely to resist social influence as they are independant and take responsibility for their own actions
Give me evaluations for social support?
Supported by Milgram’s variations (obedience dropped to 10% when in presence of disobedient confederates)
Asch ( dropped to 5.5%)
Give me evaluations for locus of control?
Supported by Shute - people with internal locus were less likely to conform to drug taking
Resistance to social influence can also be influenced by uniform and location rather than locus of control
What was the procedure of Zimbardo’s study?
24 male volunteers assigned the role of guard and prisoner in a mock prison in stanford uni.
What were the results of Zimbardo’s observation?
Guards started creating own punishments.
Prisoners started to riot
5 prisoners had to be released after 2 days and study was terminated on day 6
Evaluate Zimbardo’s observations?
Findings lack eco validity (Zimbardo’s involvement in observations may have influenced findings)
Ethics
What are the three components of minority influence?
Consistency
Commitment
Flexibility
Evaluate minority influence?
Consistency supported by Moscivici (blue/green slide tasks)
Evidence of these characteristics in real life examples e.g. suffragettes
What is the procedure for Milgram’s study?
40 male participants, 2 confederates
Participant always teacher asking student questions shocking if answer incorrect
If the teacher stopped experimenter used prods to encourage them
