Social Influence 👫

Question 1

What is Identification?

Answer 1

Conforming to the majority publicly and privately however, this is only temporary.

Question 2

What is internalisation?

Answer 2

Conforming publicly and privately permanently.

Question 3

Who came up with the 3 types of conformity?

Answer 3

Kelman.

Question 4

What is normative social influence?

Answer 4

Compliance - individuals agree publicly to avoid social rejection however, do not agree internally.

Question 5

What is informational social influence?

Answer 5

When and individual seeks information from others that they deem professional to find evidence of reality.

Question 6

Who conducted the study with the comparison lines?

Answer 6

Asch

Question 7

What were the findings of the comparison line study?

Answer 7

Conformity rate was 33% on 12/18 trials.

Question 8

What are the 3 variations carried out on the comparison line study?

Answer 8

Group size, unanimity of majority & difficulty of task.

Question 9

In which variation of the comparison line study did conformity drop to 5.5%? Why?

Answer 9

The unanimity of the majority.

Because if the majority don’t all agree then the information is deemed unreliable.

Question 10

Who conducted the Stanford prison experiment? (SPE)

Answer 10

Zimbardo

Question 11

What was the key feature of the guards’ uniform in the SPE?

Answer 11

Mirrored sunglasses - dehumanises

Question 12

Who conducted the electric shock experiment?

Answer 12

Milgram

Question 13

What was the maximum voltage that could be given in the shock study?

Answer 13

450V

Question 14

What percentage of participants administered the full voltage in the shock study?

Answer 14

65%

Question 15

What percentage of participants stopped obeying at 300V in the shock study?

Answer 15

12.5%

Question 16

What were the 4 variations of the shock study?

Answer 16

Run-down office, teacher in the same room, shock plates, experimenter on the phone.

Question 17

Shock plates

Answer 17

30%

Question 18

Run-down office

Answer 18

48%

Question 19

Teacher and learner in the same room

Answer 19

40%

Question 20

Experimenter on the phone

Answer 20

21%

Question 21

What is the agentic state?

Answer 21

The belief that you are acting as an agent for someone else so you therefore don’t feel the guilt.

Question 22

What is a legitimate authority?

Answer 22

Someone who is believed to be the control of a situation.

Question 23

Why was an institution important in the shock study?

Answer 23

Because the actions of the participant were harmful, the authoritative figure had to seem genuine. A prestigious institution helps to enforce purpose.

Question 24

What is the authoritarian personality?

Answer 24

F scale. People who are more right wing have a more authoritarian personality.

Question 25

What is the locus of control?

Answer 25

Internality and externality.

Yourself) (Others

Question 26

Dogs cuddle cats after sunset

Answer 26

Drawing attention, consistency, cognitive conflict, augmentation, snowball

Question 27

What study did Moscovici carry out?

Answer 27

Blue slides varying in intensity.

Question 28

What were the results of the Moscovici study?

Answer 28

On 8% of the trials, the minority influenced the naïve participants to say ‘green’.

Question 29

What is compliance?

Answer 29

Agreeing publicly but not privately.