Social Influence Flashcards
Implicit vs Explicit norms
Implicit: unwritten laws
Explicit: formal laws
Descriptive vs Injunctive Norms
Descriptive: how people actually behave
Injunctive: what you’re expected to do
What percent of participants conformed at least once in Solomon’s Line Experiment?
76%
What effect does a cohesive group have on conformity?
Increases the magnitude of it
What is the difference between Informational and Normative Social Influence?
Informational is cognitive, it is conforming because of your desire to be accurate
Normative is emotional, conforming because of your desire to be liked.
What is individuation?
Our need to be unique from others, a reason that we would not conform
What are the 3 conditions for a minority’s social influence to become mainstream?
1) members must be consistent
2) can’t appear too rigid and dogmatic
3) have to capitalize on the wind/current social trend
What is the foot-in-the-door technique?
A commitment/consistency tactic, agree to a small request and then they are more likely to agree to a larger request later
What is the low ball technique?
Once you make a verbal commitment to something, you’ll be more likely to still commit to it, even if the circumstances change
What is the Door-in-the-face technique?
Ask for a large request and then get a yes when you ask for a smaller more reasonable one
What is the That’s Not All technique?
When someone throws in something extra, you feel the need to reciprocate with a yes
Define Obedience
One person obeys a direct order from another person to complete an action
What percentage of people went all the way to the end of Milgram’s electric shock experiment?
65%
What are the three determinants of destructive obedience?
- The responsibility can be passed to the authority in charge
- The authority has a badge, uniform, or lab coat
- There is a gradual escalation of orders and they don’t start off with something you wouldn’t do
What are the three ways to resist destructive obedience?
- Remind the target that they and not the authority will be held responsible
- Have another disobedient person in the situation so they don’t feel alone
- Have knowledge of the Milgram experiment
What is the difference between Hostile and Instrumental Aggression?
Hostile: angry, feeling hostility, you’re not worried about the outcome
Instrumental: driven by a desired outcome, no anger, often found in sports (i.e. pushing someone to get towards the end goal of winning the game)
What are the 3 levels of aggression?
- Verbal vs Physical
- Passive vs Active
- Indirect vs Direct
What is the most common type of aggression?
Physical Active, Direct
What is the Thanatos Theory of Aggression?
Thanatos is an aggressive instinct that people try to repress, it is part of the ID which contains the pressure cooker where aggression keeps cooking until it is released.
What are ways to release Thanatos?
Sports, chopping wood, Watching TV or watching someone else be aggressive so you can release it vicariously
What is the Catharsis Hypothesis?
That you can release aggression vicariously
What is Lorenz’s Evolutionary Instinct Theory?
The fit survive, the aggressive-trait possessing species are the ones who survive and mate, therefore we are the genetic descendants of aggressive cavemen.
What is the Drive Theory of aggression?
That frustrating situations that interfere with your intended goal cause aggression, a frustrating circumstance DRIVES aggressive behavior