SOCIAL INFLUENCE A01 Flashcards
(29 cards)
What are the types of social influence?
Compliance
Identification
internalisation
What are the explanations for social influence?
Normative social influence
Informational social influence
What does it mean by compliance?
The individual agrees externally but can keep personal opinion
The behaviour change is to avoid rejection and is because of NSI
What does it mean by identification?
Behaviour and values only change when with the group because they value membership
What does it mean by internalisation?
Personal opinion genuinely changes TO MATCH GROUP even when group are not present normally due to ISI
What does it mean by Normative social influence?
Based on the desire to be liked and avoid rejection NSI is a temporary change in behaviour and “superficial”
When is NSI most likely to occur in terms of strangers
when you’re in a situation with strangers
When is NSI most likely to occur in terms of people you know
When you’re around people you know because you don’t want to be rejected by that group
When can NSI be worsened
In stressful situations when there is a greater need for social support.
What does it mean by Informational social influence?
Based on the desire to be correct, they look to majority guidance on how to behave when the correct behaviour is uncertain assuming they have more knowledge. It is a permanent change
What task were participants asked to complete in Asch’s study
Line judgement task, only one person was a true participant
How many critical trials were there?
12
how were they positioned in seats?
The confederates answered first
What percent of the students always gave the right answer?
23%
What percentage conformed at least once
72%
what percentage always got the wrong answer?
5%
In Asch’s group size variation what percentage of participants conformed when two confederates were present
13%
in Asch’s unanimity variation what percentage of participants conformed when a confederate gave the correct response
5.5%
What does it mean by social roles
a socially defined pattern of behaviour that is expected of a person with a certain social position or who belong in a particular social category
How did zimbardo study conformity to social roles in a prison setting
Created a mock prison in the stanford university basement
What was Zimbardo’s aim?
To see if typical mentally healthy people would conform to the social roles of guards (oppressive) and prisoners (submissive)
What did zimbardo do to ensure mental stability
Conducted psychological testing
How many participants were selected in Zimbardo’s study
24 male students in the US
What was the first example of prisoner experience
Being arrested at home by real police officers, booked, deloused and given a basic prison uniform