Social Influence - Conformity: Zimbardo's research Flashcards
Where did the experiments take place?
In the basement of Stanford universities psychology building
How many participants were recruited to take part in the experiment?
24
12 prisoners and 12 guards
How were the participants recruited?
Volunteer sampling
What was the basis of the participants being selected?
That they were in good psychological condition
How were the participants allocated to their roles?
Randomly allocated
How did Zimbardo heighten the realism of the experiment?
The participants who were ‘prisoners’ were blind folded, strip searched, deloused and assigned a uniform and number.
How many rules did the prisoners have to follow?
16
“How were prisoners deindividuated to emphasize their role?”
-Uniform
- Given a number instead of name
How were guards deindividuated to emphasize their role
- Uniform
- Sunglasses to hide their face
How many days did the experiment last and how many days was it meant to last?
It was meant to last 2 weeks and it actually lasted 6 days
How many days did it take for the prisoners to rebel?
2 days
Give an example of how prisoners rebelled.
- Ripped their uniforms and swore and shouted at guards
Give an example of how guards put down the prisoners rebellion
They used ‘divide-and-rule’ tactics, playing the prisoners off against each other, and completing headcounts, sometimes at night
What can we conclude from SPE?
1)Social roles appeared to have a strong influence on individuals’ behaviour in this study
2)Power may corrupt those who wield it i.e. the guards over the prisoners
Institutions may brutalise people and result in deindividuation (for both guards and prisoners)
Two Strengths of SPE
-Prisoners and guards were randomly assigned to their roles, increasing the control Zimbardo had over the internal validity (whether the study actually measured what it intended to) of the study
-A major practical application is that the study meant practices were changed in US prisons to protect the vulnerable and make prisons safer, and a lot of this was due to the study