social influence L1-7 Flashcards
(36 cards)
what is conformity
change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people
what is majority influence
Most common type of conformity; when individual or small group is influenced by a larger or more dominant group
3 types of conformity
Kelman (1958) came up with
compliance = individuals change their behaviour and views / attitudes so they are in line w majority
No change to private views, more temporary and superficial form of conformity
internalisation= individuals change / adjust their behaviour in public in line w majority, but then evaluate their behaviours and beliefs and views based on others views, finds that majority is actually right.
Changes view privately too
More permanent and deep form of conformity
identification
Moderate type of conformity
Comform to opinions of group because we feel we are similar to the group and change our views to become part of it
Identify also with people we look up to or admire
May agree public disagree private
Eg being veg because friends are and you do like veg food but still like meat too
What is isi?
informational social influence
Person conforms as they are unsure of what the correct thing to do is, so look to others for information they dont have
Drive is most often the need to be right
If majority are correct, conformer will be too, if not, at least wont stand out
Most likely : ambiguous, more complex, crisis, believe others to be expert
Lead to internalisation, accept view public + private
What is NSI?
Normative social influence
All about norms, what is expected behaviour for social group
Norms regulate behaviour of a group, tend to pay attention
We have fundamental meed to be liked, not be ridiculed, be accepted
Avoid any behaviour sticking us out, leading us to copy behaviour others to fit in
Following norms to fit in and be accepted in the group
More likely situations = strangers, may be concerned about rejection
NSI more pronounced in stressful situations, greater need social support
NSI lead to compliance
Strengths of NSI and ISI
both have research support
ISI= lucas et al (2006) asked students answer hard and easy math problems, found that conformity occurred more in hard qs, esp for students feeling they are bad at maths, showing isi happens more in ambiguous or complex situations
NSI= asch (1951) many participants went along with wrong answer because other people did, and feared rejection so picked wrong answer, answers were not ambiguous or difficult but people still conform due to NSI
Weaknesses of NSI and ISI
- indidvidual diff between NSI and ISI**
studies shown not every individual shows NSI, eg. Less concerned about being liked, not as affected as NSI
however, nAffiliators (people who do care about being liked), have greater need for affiliation, and having relationships w people, are more likely to conform
Mcghee and Teevan (1967), found students w more need for affiliation are more likely to conform, Naffiliators may conform, those who arent wont
Suggests NSI explanation lacks population validity, not works for everyone
isi and nsi work together to explain conformity than separately
Rather than seeing as two diff explanations, truth is that both may be involved
eg. Aschs experiments, conformity reduced when another participant disagrees with majority (dissenting participant), and dissenter may reduce effect of nsi, by providing social support, reduce power of isi, participant now has alternative source of information from dissenter
Shows not always clear whether NSI or ISI
Many supporting studies for nsi and isi are lab experiments
Lack ecological validity
eg. Asch
cannot be sure participants would react same way in real life, and mirror behaviour from experiment in behaviour in day to day life
eg. Asch participants asked to judge line lengths, not task common in real life, so task in lab settings is not true to real life, so cannot be sure people will behave same way in real life
Key study in conformity: jenness
Jenness (1932)
aim = examine whether individuals will change opinion when in unclear situation, in response to group discussion
method = jenness used ambiguous situation, involving glass bottle filled with 811 white beans
sample consisted of 26 students, individually estimating how many beans are in glass bottle.
participants then divided into three, asked for group estimate, through estimate
then have to come up with another opportunity to individually estimate number of beans, see if changed original answer
Results= jenness found nearly all participants changed individual estimate, when provided second opportunity to
on average, male participants changed answer by around 256 beans
on average, female changed answer by around 382 beans
before group discussion, was 1875 to 474 afterwards, decrease of 75%
Shows converging opinions after discussion
Conclusion : suggested individuals changed initial estimate, due to ISI, believe group estimates more likely to be correct, compared to their own
Autokinetic Effect Experiment
Sherif (1935)
Aim = conducted experiment with aim of demonstrating people conform to group norms when put in unclear situations
Method pt 1 = used lab experiment to study conformity, using autokinetic effect, where small spot of light in dark room looks like it moves, but doesnt.
when individuals asked about distance light moved, their estimates of distances moved varied considerably (like 20-80cm)
Participants tested in groups of 3, sharif manipulated composition of group by putting 2 people together, whos estimate light movement was v similar, and one whos estimate was v different
each person had to say aloud how far they thought light moved.
Results = found over numerous trials that group converged to common estimate, and person whos estimate was most different conformed to view of other two
Showing that people will always tend to conform, rather than individual judgements, tend to come to group agreements
Sharifs Pt2 Experiment
In follow up experiment, sharif started participants in groups, where they agree on group answer, then individuals taken from group and did experiment on own, answers were very similar to group norm.
Suggesting that had internalised group norm, taking it as their own view
Conclusion = shows that in ambiguous situation, person looks to others, for guidance, and wanted to do the right thing, but may lack appropriate information, and observing others can provide this info, example of ISI
Comformity experiment - Asch
Asch = Asch Effect = had problem with Sherif (1935) conformity experiment was no correct answer to ambiguous experiment, how can we be sure person conformed with no correct answer?
Asch (1951) devised whats now regarded as classic experiment, in social psychology, as more obvious answer to line judgement task
if participant has incorrect answer, it would be clearly due to group pressure
Aim = Solomon Asch (1951), investigate extent to which social pressure from majority group affects person to conform
Degree to which individuals would conform to majority who gave obviously wrong answers, in non ambiguous situation
Procedure = used lab experiment to study conformity, using 123 US male participants, undergraduates, participated in vision test, put a naive participant in room with up to 8 confederates (pseudo participants) who agreed what answers would be in advance, when presented with line task, real participant wouldn’t know this
Each person in room had to say answer aloud, which comparison line was most like target line, always had obvious answer
Real participant sat at end of row, or one before, and gave their answer last
18 total trials, confederates gave wrong answer on 12 critical trials
Asch wanted to see if real participant would conform to majority view, also experiment had control condition, where there were no confederates (only real participant)
Results from Asch (1951) conformity line experiment
Asch measured number of times each person conformed, to majority, and on average about 1/3, 32-32% participants in situation went along with and conformed to clearly incorrect majority, on crtitical trials
around 35% participants conformed in critical trials
over 12 critical trials, about 75% participants conformed once
25% never conformed
in control group, with no confederates, less than 1% gave wrong answer
conclusion = asch interviewed participants after experiment, find out why they conformed, most of participants said knew answers were wrong, went along to fit in, to avoid being ridiculed
confirmed participants complied due to NSI, desire to fit in publicly, without changing private views
aschs study therefore showed compliance, to be liked and not right, supported NSI
3 variables of conformity researched by Asch
Group size
Unanimity of the majority
Task difficulty
Variable affecting conformity = Group Size
Asch looked at number of people, in a group, whether this had an effect on conformity rate, found very little effect on conformity if only had one or two confederates, in majority
but when there is a majority of 3 confederates, conformity rates go up to 30%, but further increases did not affect conformity rates, showing group size important up to a point
Campbell and Fairey (1989), group size has an effect depending upon type of judgement being made, motivation of individual, if task is ambiguous, conformity likely to happen following majority, if task clear, conformity more likely to happen to fit in
Unanimity of majority
When everyone in group agreed with same answer, regardless of whether right or wrong, but if one confederate gave correct answer, comformity levels dropped significantly from 33% to 5.5%
If one confederate gave the wrong answer, not same as majority, conformity rates dropped to 9%, suggesting need only one break in the chain for conformity rates to drop
Task difficulty
Measures effect of task difficulty on rates of conformity given to participants
In one variation, Asch made lines harder to distinguish, and harder to tell correct answer, conformity levels rise, ISI.
Lucas et Al (2006), found influence of task difficulty is moderated by self efficacy of individual (how competent or confident person feels in carrying out a task)
When exposed to math problems in Asch type task, high self efficacy individuals remain more independent and less likely to conform
Low self efficacy more likely to conform, showing situational differences, and personality differences both effect conformity rates
evaluation of aschs studies of variables affect conformity = as study of time
aschs study is study of its time
Perrin and Spencer (1980) repeated aschs original line experiment on engineering students in the UK found only 1 student conformed, in total of 396 trials
whereas 75% conformed in Aschs initial study
showing conformity not always conforming
or engineer students more confident in individual ability
society has changed a lot since 1950s, when asch did study, and could be that people are less conformist now, limitation of asch research, asch effect not consistent throughout periods of time, suggesting being conformist not important feature of human behaviour, and lacks temporal validity
evaluation of aschs studies on variables : artificial situation + task
No doubt all participants knew they were in study, and may have shown demand characteristics, guessed aim and shown characteristics that please experimenter, also identifying correct line is very silly task, not very applicable to normal day to day life tasks and not something we encounter in daily life, therefore not be making any difference to participant if conformed or not
Also, although real participants placed in group, Fiske (2014), argues aschs groups were not very groupy, as they do not resemble groups as a part of everyday life.
Both points about actual task and group of confederates open study to criticism, as cannot generalise findings to everyday life, especially in everyday situations may be important, especially when we interact with people + groups in direct manner
Study lacks ecological validity
Eval of aschs study on variables = limited application of findings
Participants in Aschs study all men, cannot assume findings also apply to women, and in fact research has suggested women may be more conformist, since concerned about social relationships, such as being accepted, which Neto (1995)
Bond and Smith (1996), point out men from US, more individualistic culture, more concerned about themselves, rather than group, and when Aschs study was carried out in more collectivistic culture, such as China, where social group is more important than individual, conformity rates are higher
Therefore, asch findings very limited, they can only be applied to US males, not to other gender or cultures, therefore argue that research lacks population validity
Eval of Aschs studies of variables = Ethical Issues
Aschs research criticised heavily on ethical grounds, main ethical issue was deception, used confederates in group, and real participant not aware of confederate use and the group formation of confederates, also didnt know that confederates were asked to give wrong answers on 12/18 trials.
Deception could then lead to psychological harm for real participant due to confusion why everyone gives clearly wrong answer, and possibly stressed
Also then question if the consent by Asch was fully informed or not, due to deception factor
although Asch did debrief participants after experiment, does this justify the deceit used in the experiment, and does the ends justify the means, in which he conducted the experiment (contravening ethical issues)
conformity to social roles - what is it?
simply conforming to the expectations of that particular social role, parts people play as members of various social groups, and behaving in a way that is expected of that role
stanford prison experiment = what was being experimented and aim
zimbardo et al (1974)
zimbardo (1973) was interested in finding out whether the brutality reported among guards in American prisons was due to the sadistic personalities of guards or had more to do w the prison experiment
eg. prisoners and guards may have personalities that make conflict inevitable, prisoners having lack of respect for law and guards being domineering and aggressive or may behave in certain ways because of rigid power structure in prisons
Aim: to see whether people will conform to new social roles, to investigate how readily people would conform to roles of guard and prisoner in simulated prison life
Method of stanford prison experiment
- converted basement of psychology building at stanford into mock prison
- he advertised for volunteers asking for about psychological effects of prison life
- more than 70 applicants answered, given diagnostic interviews, and personality tests make sure no health issues and no history crime or drug abuse
-chose 24 male college students, chosen from 75
-paid 15 dollars a day to take part
-randomly assigned prisoner or guard
- 2 reserves, one dropped out, leaving 10 prisoners and 11 guards
-guards worked in sets of 3, replaced after 8 hour shifts
-prisoners = 3 to a room
- also solitary confinement if misbehave
- prisoners arrested at own home, without warning, and taken to local police station, where they were fingerprinted, photographed, and booked
-they were then blindfolded, driven to psych department of stanford, where zimbardo set basement out as prison, with barred doors, and windows, bare walls and small cells, then deindividuation began
-when prisoners arrived at prison, they were stripped naked, deloused, had all personal possessions removed, and locked away, given prison clothes, and bedding, also issued uniform, and only mentioned by ID number
- only using ID number to make prisoner feel anonymous, only refer to himself and other prisoners by their numbers
- clothes = only smock with number on it, no underclothes, also had tight nylon cap, cover their head, locked chain around one ankle
guards
- dressed identically
-khaki uniforms, carry whistle around their neck, and billyclub borrowed form police
-special sunglasses, avoid eye contact w prisoners
-instructed to do whatever they feel was necessary to maintain law and order in the prison, command respect of prisoner,
-no physical violence
Zimbardo = researcher and prison warden / superintendent
Stanford Prison Experiment Results
found that both identified quickly with social role
within days the prisoners rebelled, but quickly crushed by guards, then quickly grew more abusive to prisoners
guards then dehumanised the prisoners, waking them during the night, forcing them to clean toilets, with their bare humans
made the prisoners increasingly submissive, identify further with subordinate role
5 released early, adverse reactions, crying and extreme anxiety
Terminated on day 6, meant to be for 2 weeks
Christina Maslasch convinved Zimbardo experiment conditions were inhumane, told him to stop the experiment
Within hours, the guards started to dehumanise the prisoners
taunted with insults and petty orders
they adopted their roles very quickly, they ‘told tales’ to the guards
Over the next few days, the relationship changed, guards fully independent and prisoners completely dependent, held them in contempt
1 had to be released after 36 hours, uncontrollable bursts of screaming, crying and anger, v disorganised thinking, thought to be depressed early stages
Zimbardo (1973) intended run fortnight, pHD Christina Malach brought in to conduct interviews with prisoners, had to call off experiment
Conclusion = that people quickly comform to social roles, even when roles, gets against their moral principles, situational factprs were largely responsible for behaviour found, no participants showed this behaviour previously
Strengths of SPE
strengths
- good level of control over variables = chose emotionally stable students, each participant randomly assigned to role, no experimenter bias, behaviour had to be due to pressures of situation
high control over lots of variables, increases internal validity, more confident in drawing conclusions about conforming to social roles
SPE and relevance to Abu Ghraib in Baghdad, USA police committed serious human rights violation Zimbardo argues can apply Zimbardos study to real life situations, why guards behave brutally, is due to situation, US guards abused Iraqi soldiers, in 2003-4, combined with opportunity to misuse the power associated with being a ‘guard’ led to prisoner abuse in both situations