Social Influence: Milgram’s study of obedience (AO1) Flashcards

(33 cards)

1
Q

Define ‘obedience’.

A

A type of social influence whereby one person follows the orders of another. The person giving the orders is usually an authority figure. The orders are direct.

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2
Q

What was the aim of Milgram’s (1963) experiment?

A

To test the ‘Germans are different’ hypothesis that claimed Germans were highly obedient.

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3
Q

What was the sample of Milgram’s (1963) experiment?

A

40 American men between 20 and 50 years old.

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4
Q

How was the sample acquired?

A

Participants responded to an advert (volunteer sampling).

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5
Q

How much were participants paid to take part?

A

$4.50

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6
Q

Where did Milgram (1963) take place?

A

Yale University.

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7
Q

Who was present in the setup?

A

The teacher (genuine participant), the learner (confederate - Mr Wallace), and the experimenter (confederate - Mr William).

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8
Q

How were the roles of teacher and learner allocated?

A

The participant and confederate (Mr Wallace) drew slips from a hat to determine their roles. The participant was always first to draw a slip. However, the drawing was rigged, as both slips contained the word ‘Teacher’. This meant that the participant was always the teacher, and the confederate (Mr Wallace) was always the learner.

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9
Q

How was the participant made to think that the electric shocks were genuine?

A

The participant was given a small, but real, electric shock before the experiment began.

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10
Q

What did participants have to do?

A

Each time the learner gave an incorrect answer, the participant had to administer an electric shock. The shocks ranged from 15V to a maximum of 450V. Shocks increased in 15V increments with each incorrect answer.

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11
Q

How were the reactions of the learner standardised?

A

The reactions of the learner were pre-recorded, and always fell silent at 330V.

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12
Q

What would happen if the participant was hesitant or did not want to carry on with the procedure?

A

The experimenter gave verbal prods to the participant to encourage them to continue. For example, “the experiment requires you to continue” and “you have no choice, you must go on”.

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13
Q

What were the results of Milgram’s (1963) experiment?

A

65% of participants (26/40) administered shocks to 450V, and no participant stopped below 300V. Many participants showed signs of distress, such as twitching, sweating, laughing nervously, and verbally attacking the experimenter. 3 participants even had seizures. However, some participants showed little distress.

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14
Q

What was the conclusion of Milgram (1963)?

A

People will obey authority, even if it goes against their conscience and causes moral strain. They can lose empathy, compassion, and morality. This can help to explain the horrific acts from the Second World War.

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15
Q

What were the variables tested for in Milgram’s variations?

A

Proximity, location, and uniform

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16
Q

How were the reactions of the learner standardised?

A

The reactions of the learner were pre-recorded, and always fell silent at 330V.

17
Q

What happened if the participant was hesitant or did not want to continue with the experiment?

A

The experimenter gave verbal prods to the participant to encourage them to continue. For example, ‘the experiment requires you to continue’, or ‘you have no choice, you must go on’.

18
Q

What were the results?

A

65% of participants (26/40) administered shocks to 450V. No participant stopped below 300V.

Many participants showed signs of distress, such as twitching, sweating, laughing nervously, and verbally attacking the experimenter. 3 participants even had seizures. However, some participants showed little distress.

19
Q

What was the conclusion?

A

People will obey authority, even if it goes against their conscience and causes moral strain. They can lose empathy, compassion, and morality. This can help to explain the horrific acts of the Second World War.

20
Q

Which variables did the variations of Milgram test for?

A

Proximity, location, and uniform.

21
Q

How did Milgram test for the effect of proximity on obedience?

A
  1. The teacher and learner were in the same room.
  2. The teacher forced the learner’s hand onto the shock plate.
  3. The experimenter gave instructions to the teacher over the phone.
22
Q

What was the effect of the teacher and learner being in the same room on obedience?

A

Obedience dropped to 40%.

23
Q

What was the effect of the teacher forcing the learner’s hand onto the shock plate on obedience?

A

Obedience dropped to 30%.

24
Q

What was the effect of the experimenter giving instructions to the teacher over the phone on obedience?

A

Obedience dropped to 20.5%.

25
How did **Milgram** test for the effect of location on obedience?
The experiment took place in a run-down building instead of at Yale.
26
What was the effect of the experiment taking place in a run-down building on obedience?
Obedience dropped to **48%**.
27
How did **Milgram** test for the effect of uniform on obedience?
The experimenter (in a grey lab coat) was replaced with a confederate, who wore everyday clothes.
28
What was the effect of a plain-clothed confederate giving instructions on obedience?
Obedience dropped to **21%**.
29
Describe the procedure of **Bickman (1974)**.
Covert field experiment which took place in New York City. Confederates stood on the streets and asked members of the public to perform a small task, such as picking up a piece of litter or providing a coin for a parking meter. The outfit of the confederate varied between a regular smart suit, a milkman uniform, and a security guard uniform.
30
What were the results of **Bickman (1974)**?
**76%** of participants obeyed the security guard. **47%** of participants obeyed the milkman. **30%** of participants obeyed the smart suit.
31
What other variations of **Milgram** were there?
1. Support was given by two other (disobedient) teachers. 2. The teacher made someone else administer the electric shocks.
32
What was the effect of the presence of two other (disobedient) teachers on obedience?
Obedience dropped to only **10%**.
33
What was the effect of getting someone else to administer the electric shocks on obedience?
Obedience rose to **92.5%**.