social influence studies Flashcards Preview

psycology > social influence studies > Flashcards

Flashcards in social influence studies Deck (22):
1

aim of mosovici et al

to investigate the effect of a consistent and inconsistent minority on majority beliefs

2

conclusion of mosovici et al

although minority influence is small consistency is an important variable

3

evaluation mosovici et al

*doesn't identify important factors in minority influence such as group size, status or degree of organization
*only used females

4

aim of milgram

to investigate how far people will go in obeying an authority figure

5

milgram proximity condition

40% went to 300v

6

milgram vocal feedback condition

62.5% to 300v when verbal protestations, screams, wall pounding and ominous silence after 300v

7

Bickman

80% obeyed by picking up litter when dressed as guard 40% when dressed normally

8

subjects of milgram

self selected volunteer sample - 636
*women showed similar levels of obedience to men
*cross cultural showed equal or higher levels

9

Hofling

*21/22 nurses obeyed unknown doctors phone instructions to administer twice normal dose of drugs when there was clear warnings on drugs not too
*completed in real life work condition

10

zimbardo participants

24 American undergraduate volunteers

11

zimbardo public conformity conclusion

many said after that they thought they had acted out of character and was no lasting change to private opinion

12

zimbardo supports situational explamations

personality tests were done on both guards and prisoners and found no sig personality differences

13

ash order of answers

real p always went last or last but one

14

critical trials asch

12/18 critical trials confederate p's gave same wrong answer
*control group where p gave answers in isolation

15

findings of asch

*control 0.7% wrong answer
*critical trials conformed to maj wrong answer 37%
*75%conformed atleast once

16

asch's study and situational factors

*group size
*social support
*task difficulty

17

group size

*2 confeds: 14% conformed
*3 confeds: 32% conformed
*little change after
*small maj are easier to resist BUT doesn't keep increasing with size of maj

18

social support

having a supported reduced conformity to 5.5%

19

task difficulty

conformity increases with task difficulty

20

aim of jennes

investigate whether individual judgements of jellybeans in a jar was influenced by discussion in groups

21

jennes findings

*individuals estimates moved towards group estimate on second private estimate
*ave change of opinion greater in women

22

jennes conclusions

*individual judgements are affected by majority opinion espesh when in unfamiliar situation
*discussion isn't effective in changing maj opinion unless individs who enter discussion are aware that their opinions differ to others