social infulence Flashcards

1
Q

what was milgrams research about?

A

1.milgram wanted to find out why german population had followed orders of hitler

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2
Q

what did milgram do?

A

1.lab study of 40 males
2.20-50 y/o
3. in the new haven area
4. a word test was done if learners gave the wrong answer the teacher would have to generate an elec shock.( teacher was unaware it wasent real and told to press the switch)
5.the teacher could only hear the learner the not see them(scream in pain)

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3
Q

findings

A

1.65% of participants went all the way to 450Volts - more likely when pressured
2.100% went to 300volts- pressure to continue
3.horrible things were done if someone else took responsibility for it
4.teacher even told that participant suffered a heart conditon.

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4
Q

evaluation(prt1)
( representative , validity , reliability )

A

1.lacks external validity= not very reprsentative, not any females
HOWEVER representative bc normally adult men were soldiers.
2.lacks ecological validity= in lab not warzone area
3.internal validity= lab study so high control of EVs
BUT partcipant varibales cant be controlled so demand characterstics.
4. reliable- can be repeated again

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5
Q

what were some ethical issues?

A

1.no informed consent
2.deception
3.encouraged and pressured to continue(no right to withdraw)
4. not protected from physical and psychological harm= anxious and alot of anxiety

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6
Q

Strengths of milgrams research
(more in booklet)
- other studies to support)

A

1.when replicated in a new show behaviour was identical to milgrams findings
e.g the game of death
-80% gave shocks to max of 460 volts to unconscious man
-similar identical behaviour of nervous laughter and nail biting.
2.in support, sheridon and king study when real shocks were given to puppies (54% of men and 100% of women gave what they knew was the real shock) people obdient even with real shocks

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7
Q

strenghts of milgram
(more in booklet)
(nurses and war)

A

1.hoffling et al- the nurses obeyed - didnt know what the drug or dose was but still obeyed.
despite it being unknown doctor
over the phone
and overdose ‘astroten’
95% of nurses administered the drug
2.gave background to obedience at warzone - applicable to german soldiers.

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8
Q

Weaknesses of milgrams research
(more in booklet)
- demand characteristics and science

A

1.may have been infulenced by demand charactertics- so many have not got a precise measurement of what was intended
2.only obeyed when they were identified with scientific aims, when ordered by authority they refused- identified more w science.
(social identity theory- take on the identity of the group your in.)
4.ethics - bad e.g deceived teachers and participants thought the roles were random allocation but were acc fixed.

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9
Q

what are the situational varibles?

A
  1. milgram identified external facors rather than peoples personalities this included:
    promixity,location and uniform
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10
Q

What were the new versions of milgrams study?

A

1.run down office- lower (47.5%)
2.teacher and learner in the same room-lower (40%)
3.teacher forcing partcipants hand onto electronic plate(30%)- lower
4.experimenter left room and gave instructions over the phone- lower (20.5%)
5.experimenter played by memeber of public - no uniform- lower (20%)

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11
Q

what is promixity?

A

its the physcial closeness or distance of an authority figure to the person they are giving orders too
(orginal study- learner and teacher not in the same room
variation- teacher and learner in the same room)

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12
Q

one condition

A

teachers forced learners hand onto electric shock plate when they refused to answer a Q- touching proxmixity obdience down 30%)

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13
Q

second condition

A

experimenter left the room and gave instructions by phone- remote proxmixity.
dropped by 20.5%
participants pretended to give shocks or gave weaker shocks than they had been ordered to provide.

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14
Q

location(place an order is issued and the status and prestigae associated w it)

A

orginal- prestiage uni in yale(65%)
variaiton- run down office (47.5%)

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15
Q

uniform(people in authority often quite smartly dressed so entitlted to our obedience)

A

original- wore lab coat(65%)
variation- role of experimenter done by member of public (confederate)- 20%

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16
Q

Correlation between obedience and proxmixity?

A

allows ppl to psychologically distance themselves from the consequences of their actions.
when teacher and learner were seperated the teacher was less aware of the damage they were inflicting - so more obedient.

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17
Q

Correlation between location and obedience

A

Uni seemed more legitmate, obedience would be more expected.
Obedience high in the office bc they percieved scientfic nature of procedure.

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18
Q

Correlation between uniform and obedience?

A

1.encourage obedience- symbol of authority
2.entitled to obedience bc they hv authority
3.more right to expect obedience

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19
Q

strengths? resersch suport

A

-blackmans new york city had 3 diff confederates fits- jacket and tie, milkman and security guard and asked ppl to do certain orders e.g pick up litter.
-twice as likely to obey secuirty gaurd rather than man in jacket and tie.
-supports uniform situational variable view- affects obedience.

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20
Q

strength no.2? cross cultural replications

A
  • meews and raajj used realistic procedure- Ps had to say stressful things in job interview to someone a confederate desperate for job = 90% Ps obeyed
    -when prsn giving orders wasent present- the obdience decreased
    -so milgrams study not jus limited to americans or men- valid for women too.
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21
Q

Weaknesses? cultural differences

A
  1. smith and bond - identified replications in india and jordan- culturally diff to the US.
    milgrams findings on promixity, location,validity may not be applicable to all people in all cultures.
    -different notions ab role of authority
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22
Q

weakness number 2 low internal validity

A

2.low internal validity- behaviour isnt natural- Ps may have been aware of procedure aims.
There was extra manipulation of variables when experimenter replaced w member of public- Ps may have worked out the truth.
(unclear if Ps genuinley obedient or able to see thru deception and ‘play acted’.

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23
Q

weakness number 3 - danger of situaitional perspective

A

1.it gives an excuse for evil behaviour which is widely critiscised.
2. offensive to survviors of holocaust saying that nazis were just obeying orders.
ignores dispositional factor (personality) saying Nazis were victims of situiational facors beyond their control

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24
Q

what is the agentic state?

A

-obedience to destructive authority occurs as a prsn doesnt take responsiblity
- instead theyre acting for someone else ‘agent’
- experience high moral strain and anxiety(know what theyre doing is wrong but feel powerless to disboey)

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25
Q

what is the autonomous state?

A

-opposite to agentic, inpendant or free
-responsible for own actions

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26
Q

what is the agentic shift?

A

-shift from autonomy to agency
-someone percieves someone else as a authority figure
- authority figure has more power, higher in social hierarchy

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27
Q

what are binding facotrs?

A
  • when participants want to disobey but seemed powerless
  • binding factors made them remain in a agentic state - minimise the damamging affect of their behavioir
    -reduces their moral strain
    -shift reponsiblity to vicitm e.g they voulnteered so theyre foolish
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28
Q

what is legitimacy of authority?

A

-obey people who are higher in social hierarchy bc they deserve to be respected
-they have more power and can inflcit a consquence

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29
Q

what is destructive authority?

A

-people may be ordered to behave in cruel ways
-may cause alot of damage

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30
Q

strengths of research support:
(milgram and kelman and hamilton)

A

-when experimenters in milgrams study responded they are responsible, the Ps went through the procedure quick with no further objections
-16% women went up to 450 volts and german Ps was 85%, in some cultures authority is more likely to be accepted as legitmate, reflects societies structures and how children are rasied
-kelman and hamilton argue commander officers would have greater legitmate hierachy than hospital doctors as they have the greater power to actually inflict a punishment.

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31
Q

limitations of research support:
(nurses, battle and innate tendancies)

A
  • doesnt explain jacobsons and ranks study where they found; 16 out of 18 nurses diobeyed a doctor telling them to give an excessive drug dose
    doctor was an obvious auhtority figure
    nurses remained autonomous
    -battalion 101= this is where men shot many civillians in small town in poland (told they could be assingned to other duties if preffered but they behaved autonomously)
    -particular Ps may just be more or less disobdient than others, innate tendencies to obey or disobey may have greater infulence than legitmacy of authority.
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32
Q

summary of adornos et al study?

A

-those who scored highly identified w strong people and disrespct the weak
-conscious of status, obedient to high status
-respect authority
-believe we need strong and powerful leaders to enforce traditional values such as love of country

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33
Q

what was adorno et al saying about obedience?
(were living in Nazi germany but ran to USA,
to carry on with their research, freudians)

A

-high level of obedience and prejudice was basically a psychological disorder(personality)
-piloted and developed the questionaire that they called the F scale( facism)
- some personality traits predisposed some individuals to be highly tolitarian (controling) and antidemocractic

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34
Q

evidence to support adorno et al

A

-case studies e.g nazis
-psychometric testing (personality test- F scale)
-clinical interviews- revealed situational aspects of their childhood such as the fact they had been brought up by strict parents/ guardians- Ps who scored higher in F scale.

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35
Q

what is authoritarian personality?

A

-oebying people in auhtority even when orders are destructive
- submissive to those of higher status and dismissive of inferiors.
-often uncomfortable w uncertaintity

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36
Q

what causes a authoritrian personality?

A

-physical punishment - causes black and white thinking- categorise their childrens behaviout into good or bad (no middle ground)
-parents insisted them to be asexual and not angry(causes bottled up urges)
- cant express feelings bc they fear punishment
-good & bad behaviour is put seperate(punitive)
-parents are harsh & high standards

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37
Q

what are the defence mechanisms?

A

-projecting- unaccpetable thinking upon minorities- gay, african, american , welfare mothers
-displacement- rage onto “bad people”
-scapegoating= express hatred to those who r inferior or from other social grps

38
Q

evaluation for adornos study?
-research support (20)

A

-small sample of people participated in orginal obedience and were fully obidient
- they completed the F scale
- 20 ps scored signficanlty high comapred to a group of 20 disobidient
-two grps diff in terms of authortarianism
-obdient ppl = authoritarian personality

39
Q

counterpoint for adornos reserach support?
(traits unlike authoritrains)

A

-obdient ps had some traits unsual for a authoritarian
-obdient ps didnt glorify their fathers, didnt have hostile views towards their mothers
-link between obdience and authoritarism is complex
obidient ps were unlike authoritarians.

40
Q

limited explaination?
(social identity theory)

A

-cant explain obdience in the majority of a countries population
- prewar germany = millions displayed obedient and anti semintic behaviour (may have differed in personalaties)
unlikely they all had an authotarian personality
alternatively, may have identified w nazi state- more realistic (social identity theory)

41
Q

political bias?

A

-fscale only measures tendency of extreme form of right wing ideology
-points out the left wing to be a russian bolshevism but left and right have alot in common
-(empahsises the importance of complete obedience to political autonomy)
SO, adornos theory is not a comprehensive disposistional explaination that occurs for obedience to auhtority accross the whole political spectrum)

42
Q

flawed evidence?

A

-you can just select agree on the fscale for a high score
-anyone w response bias can be assessed as having a authotarian personality

43
Q

What are the two main reasons for social resistance?

A

social support= conformity and obedience
locus of control= internal and external

44
Q

Social support features

A

-can reduce conformity
-asch found that non conforming prsn begins conforming then so will particpant
- a dissenter reduced conformity

45
Q

Social support and obedience

A

-help people to resist obedience
-milgrams study obedience dropped from 65% to 10% when genuine particpant was joined by a disobedient confedrate
- rank and jacobsons 1977- disobedient nurses showed indepedance when able to speak to collegaues

46
Q

What is locus of control and exmaples?

A

LOC is where you think your control comes from
-rotter 1966
-internal= if YOU dont do well its because YOU didnt work hard enough
-external = OTHERS are in control of THEIR lives.

47
Q

what is a internal LOC?

A

internal LOC- resist pressures to conform and obey
-take responsbiblity for their actions
-score higher(on intelligent tests bc they put more effort), achievement orientated, self confident

48
Q

evaluate resistance to social infulence
(real world research support)
strength
-albercht et al

A

-positives of social support
-albercht et al evluated teen fresh start- an 8 week programme to help preggo adolesecnets resisit to peer pressure to smoke and proviided with buddy
- those w buddy less likely to smoke
-help resisit social infulence

49
Q

social support explaination
-asch study eye sight

A

-in asch study- when disenter had good eyesight- 64% refused to conform
-when there was no supporter 3% resisted.
-social support may not always help bc when dissenter had poor eyesight - resistance was 36%

50
Q

more strengths for research support
-holland repeating milgrams baseline study

A

-repeated to measure if Ps were internals or externals
-37% internals didnt conform to highest shock level
-23% externals didnt continue
- internals showed greater resistance ( increases valdiity of the LOC internals explaination of obedience)

51
Q

evaluate resistance to social infulence
limitiations- contradictory research
-twenge et al

A

-challenges link bewteen LOC and resistance
-twenge et al analysed american LOC (40 year period)
-ppl became more resistant to obedience but more external
-if resistnace linked to internal more ppl would be internal
- explaination not VALID

52
Q

evaluate resistance to social infulence
-limted role of LOC
-rotter

A

-LOC not most important factor
-depends on situ
-Loc effects new situations
-if u conformed in the past u will again regardless of high internal or external LOC

53
Q

obedience and under pressure

A

-inflict consequences
-authority inflicts pressure
-no support - on their own
-a high external - bases beliefs on others

54
Q

what is minority influence?

A

small number of people/one person changes beliefs and behaviour of majority

55
Q

minority infulence
-moscovic

A
  • one prsn or small grp infulence belief and behavior from others
    -majority convince one prsn
    -minority likely to lead internalisation
    -moscovic studied this
    e.g suffragette movement
56
Q

What was moscovic’s method?

A

-group of 6 viewed 36 sets of blue slides
-varied in colour intensity
-had to distiguish if slides were green or blue

57
Q

what was the aim of moscovic’s study?

A

-if one person or small group of ppl could infulence the beliefs and behaviours of other people and the impact of consistency.

58
Q

What was the method/procedures of moscovic’s study?

A
  • when people viewed the slides they had to decide if blue or green
    -two confedtrates said slides were green
    -true particpants gave same wrong answers on 8.42% of trials
59
Q

findings in moscovic’s study?

A

-2/6 confedrates who consitently said 2/3 of slides were green
-agreement with minority happend in 8.425 of trials when confiderates were consistent
- when confederates not consistent fell to 1.25% ( 7x bigger)

60
Q

What were the different groups?

A

-1st grp- consistent
-2nd grp-werent as consistent (agreement fell to 1.25%)
-3rd grp- control grp- accuarate answers
(wrong answers were only given on 0.25% of thr trials)

61
Q

Overall evaluation of moscovic’s study?

A

-stronger effect when the minority was consistent
-the more consistent minority was the more theyd infulence the majority

62
Q

strengths of moscovic’s study?

A

-lab study- casual rs, comapre grps (high internal validity)
-reliable in a lab so repeatbale

63
Q

weakness of moscovic’s study?

A

-low ecological validity- artficial task, doesnt protray real life behaviour (so low mundane realism)
-doesnt apply to real life situ- more complicated e.g sufraggete movements
-some deception e.g no informed consent
-population bias- 172 woman unrepresentative ( only women)

64
Q

what is consistency?

A

-increases the interest from others
synchronic- minority all saying the same
diachronic- saying the same thing for some time.
(majority begin to think minority have a point and process msgs more)

65
Q

what is commitment?

A

-minorities may be extreme, put self at risk
-majority pay more attention
-augmentation principle- “ adding” more power to their argument

66
Q

what is flexibility?

A

nemeth- consistency can be negative seen as dogmatic and unbearing
-off putting
-minority need to adapt their view and accept reasonable and valid counter arguements

67
Q

what is important in the process of conversion to a different minority viewpoint?

A

deeper processing

68
Q

what’s the snowball effect?

A

-people become coverted
-the more this occurs,the faster the role of conversion
-minority view has to become majority

69
Q

what is cryptoamnesia (happens in snowball effect)

A

-hearing smth from other people ( social)
-and forgetting (amnesia) where you heard it first
-so origin is hidden(crypto)
but idea “planted” in your head

70
Q

evaluation of minority influence POSITIVES

A

-supports consistency= when minority gave inconsistent answeres they were generally ignored
-martin et al= measured particoant support for a viewpoint
presented w either minority or majority agreeing
ppl more willing to change views if listening to minority then majority
-bc the minority’s viewpoint was more deeply processed

71
Q

how was the minority’s message deep processed in martin et al’s study ?

A

-more lasting effect
-minority stuck out

72
Q

evaluation of minority influence WEAKNESS

A

-real world situations more complicated then lab e.g aschs line study
-artificial= unrealistic tasks + don’t show minorities full commitment e.g life or death or policitcal campaigns
-effect of minority not apparent= reluctant to “admit” conversion publically
as majority holds more power
but minority more committed to their causes bc often face hostility
but minority infulence research doesnt express this as much.

73
Q

what is the order of social change?

A

1.minority challenge prevailing social change
2. minority gets consistent and taken serious
3.snowball effect- minority gets bigger
4.minority becomes majority
5.normative social change puts pressure on dissenters
6.new social norm created

74
Q

What are 3 first steps in social change?

A

1- drawing attention- e.g marches e.g draws eyes to situ
2-consistency- many people take part & consistent msg displayed
3-deeper processing- attention spread for ppl to think twice

75
Q

What are the next 3 steps of social change?

A

4-augmentation princple-individuals risk their lives
5-snowball effect- press for changes, law passed,minority becomes majority
6-social cryptoamnesia- ppl know ab change but dont remember how it occured

76
Q

Conformity reasearch for soical change?

A

-aschs variations showed power of dissent
-one confedrate gave wrong answer = broke majoirty

  • environmental and health campaign refer to normative infulence to appear appealing e.g ‘bin it others do’
77
Q

obedience research for social change?

A

-milgram when confedrate teacher refused to shock learners- others did too

  • zimbardo- Ps gradully commit to smth small then find hard to commit to smth bigger
    -leading to social change
78
Q

evaluation
whats the research support for normative infulences?

A

-nolan et al hung msgs at ppls door to change energy use habits
-every week for one month
-2nd grp had no refernce to other peoples behaviour
-decrease in 1st grp then 2nd
conofrmity leads to social change through normative infulence.

79
Q

counterpoint for social change
(foxcroft et al)

A

-did 70 studies
-reduce student alcohol use
-small reduction on drinking quantity but none on frequency
-normative infulence not always produce a long term social change

80
Q

nemeth support point for social change

A

-minority more engaging
-active search of info
-more creative
-open minds and create new ideas that majoirity cant

81
Q

counterpoint role of deeper processing

A

-Mackie says MAJORITY bring deeper thinking
-we like to think others share our same views and think the same
-doubt on validity of explanination on social change.

82
Q

counter point barriers to social change

A

Basnir et al
-people can resist social change
-may not want to associate w stereotypical minority
-e.g environmental activists seen negatively
-BUT there still ways minorities can overcome social barriers

83
Q

aschs study strengths (research support )

A

-lucas et al asked ps to solve easy and hard maths problems
-ps given answers from 3 other students
-ps conformed more often when questions were harder
-so task difficulty does affect conformity

83
Q

aschs study limitations - counterpoint research support

A

-lucas et al found conformity is more complex than asch suggested
-ps w more confidence on maths ablities conformed less on hard tasks than those w low confidence
-didn’t rlly consider individual factors

84
Q

aschs study limitations (artificial situ)

A

-demand characteristics= ps knew they were in a study
-task of identifying lines had no importance so rlly no reason to not conform
-groups don’t resemble the kind of grps in real life
-doesn’t generalise to the real world

85
Q

aschs study limitations on application

A

-american men
- woman may conform more then men
-US individualist care more ab themselves
-china collectivist = grp more important
-collectivist conformity is higher
-little on women and other cultures

86
Q

aschs study ethical issues

A

-naive ps decieved
-they thought confederate were genuine
-but sometimes ethical cost should be weighed up against benefits gained from the study

87
Q

research support for NSI - strength

A

-when interviewed some of asch ps said they conformed as they felt self conscious
-afraid of disapproval
-when answers written conformity fell(no pressure to give verbally)

88
Q

reaserch support for ISI- strength

A

-lucas et al = ps conformed more when maths questions were hard
- as situation became ambiguous and unclear
-didn’t want to be wrong so relied on given answers

89
Q

counterpoint for ISI and NSI (dissenter)

A

-conformity fell w dissenter
-help reduce power of NSI bc they provide social support
-reduce ISI provide alternative source of info
-hard to know if NSI or ISI is at work
-both interpretations are possible

90
Q

limitation individual differences in NSI

A

-NSI doesn’t predict conformity in every case
-some people are naffiliators and want to be able to be liked by others all the time
-so more likely to conform
- some individual factors of conformity can’t be fully explained so can’t rely on one general theory