social psych exam Flashcards
(65 cards)
DEFINE PERSUASION
Changing beliefs, attitudes, or behaviour of a target through information or an argument
WHAT IS THE ORDER OF THE COMMUNICATION-PERSUASION PARADIGM
- The Source
- The Message
- The Target
- The Response
WHAT IS CREDIBILITY LINKED TO AND WHAT IS THE HIERARCHY OF CREDIBILITY RANKS
-Credibility is linked to expertise, likability, attractiveness, and trust
-The hierarchy of credibility ranks from: scientists, politicians, activists, and celebrities
***a combination of hierarchy and credibility can = high persuasion. e.g.) hot, nice scientist
HOW DOES THE MESSAGE AFFECT PERSUASION IN THE COMMUNICATION-PERSUASION PARADIGM
-The message can be based on emotion or fact
-discrepancy (difference between current belief and what you’re being persuaded to do); high credibility = high discrepancy
WHAT THE 3 FACTORS INFLUENCE WHETHER THE TARGET IS PERSUADED IN THE COMMUNICATION-PERSUASION PARADIGM
-involvement (caring)
-intelligence
-focus/distraction
HOW DOES THE CENTRAL ROUTE RELATE TO PERSUASION
-think systematically
-focus on argument and respond based on strength or weakness of such
HOW DOES THE PERIPHERAL ROUTE LEAD TO PERSUASION
-implicit
-influenced by incidental cues ex) attractiveness
WHAT IS COMPLIANCE THROUFH PROMISE AND THREAT
-promise: lure of a reward
-threat: punishment
HOW DOES MAGNITUDE AND CREDIBILITY AFFECT COMPLIANCE
-the magnitude of how much something matters
-how credible someone is
WHAT MUST PEOPLE ACCEPT TO OBEY
accept that people have authority and respect it
HOW MANY PEOPLE CONTINUED TO THE END OF MILGRAMS SHOCK/OBEDIENCE EXPERIMENT
65%, no one stopped before 300 volts
WHAT ARE THE FORMS OF RESISTANCE
-Inoculation: target of message exposed to counterarguments
-Forewarning: warning target prior to persuasion
-Reactance/Boomerang effect: persuasion goes too far and creates defiance
WHAT ARE THE 3 FACTORS THAT INFLUENCE OBEDIENCE
-Explicit sign of authority
-Backing up threats of punishment
-in the chain of command
WHAT IS THE SLEEPER EFFECT
Delayed impact of the message that often causes you to forget the reason for initially discounting it
WHAT IS THE PRIMACY EFFECT
information presented first has most influence
WHAT IS RECENCY EFFECT
information presented last has most influence (but less common than primacy effect)
DEFINE CONFORMITY
circumstances we act/think differently than if we were alone
WHAT ARE THE FORMS OF CONFORMITY
Compliance, obedience, acceptance
DEFINE THE NORMATIVE AND INFORMATIONAL INFLUENCES OF CONFORMITY
Normative: desire to fulfill others’ expectations
Informational: accepting evidence about reality from other people (when we don’t know something)
WHAT IS THE AUTOKINETIC PHENOMENON
Sherif conducted the experiment to see if it was possible to observe social norm in lab settings.
Participants all perceived the light to have moved when it didn’t, but their answers converged to one singular average distance
WHO DEVELOPED ANOMIE THEORY AND WHAT IS IT
-Merton developed it
-people are guided by culturally appropriate goals and means, so there is a strain when it is not attained
WHAT ARE THE 5 MODES OF ADAPTION ACCORDING TO MERTON
Conformity: accept goals and means
Innovation: accept goals and reject means
Ritualism: reject goals and accept means
Retreatism: reject goals and reject means
Rebellion: reject goals and means and replace them
WHAT IS CONTROL THEORY
idea that social control keeps us in line through the strength of social ties
WHAT IS SOCIAL BONDS THEORY AND WHO DEVELOPED IT
-Hirschi developed
-Social bonds impact the likelihood to be deviant
