Social Psychology Flashcards
(57 cards)
Garcia et al., 1955
attitudes towards food are the most readily acquired
- occurs via classical conditioning
- rats in radiation experiments developed food aversions
- gave rats sugar water prior to receive 1 of 3 doses of radiation
Bernstein & Webster 1980
examined attitudes towards 2 novel ice-cream flavours (maple nut and Hawaiian delight)
- ppts assigned to eat one and given powerful nauseating drug at the same time
- later asked to choose whihc of the two types to eat
Zajonc, 1968
ran experiments where they exposed ppts to arbitrary stimuli (words/pictures)
- manipulated frequency that the stimuli was presented & measured how positive ppts attitudes were to the stimuli
- preferred stimuli when exposed at greater frequency
Cook, 1971
invetsigated interracial contact
- identified white people who were high in prejudice & hired them to work for 1 month on railroad company management team
- all of them were southerners during time of high racial tension in US
Bandura et al 1961
social learning theory
- people learn socially through modelling
- tested 72 children (3-6 y/o) and randomly assigned to 1 of 3 conditions
1 - control (no adult present
2 - non-violent (adult present, no aggression)
3 - violent condition (adult present, attacks “bobo doll”
- children in aggressive condition modelled behaviour shown & engaged in it ,also higher in boys than girls
Festinger et al., 1959
cognitive dissonance theory
- when attitudes at odds with each other, or our behaviour, experience negative emotional tensions
- motivated to not experience this
- reduce cognitive dissonance by changing attitude to align with behaviour
had ppts complete extremely boring task, to induce negative attitude
paid either $1 or $20 to tell next ppt the task was fun
if paid $1 - dislike task so conflict with attitude and behaviour == cognitive dissonance
- resolve dissonance by reporting more positive attitude towards task
if paid $20 - forced to do something against attitude = no dissonance
cognitive dissonance will change attitudes when:
- behaviour visible to others (cannot pretend it did not happen)
- when have freely chose to do action
- when behaviour is costly and required lot of effort (motivated to improve attitude to make up for the sacrifice of time and effort)
Frey & Rosch (1984) - avoiding cognitive dissonance
asked people to read about manager, and then recommend termination or not
- then given chance to gather information about
1. how good the manager was
2. how bad the manager was
- decision was reversible = looked at both good and bad
- decision was irreversible = only looked at information that confirmed their decision (bad if recommended termination)
->people motivated to avoid information that conflicts with attitudes to avoid feeling bad
Nosek & Smyth (2007)
examined pppts explicit and implicit attitudes for range of 58 topics
- coke/pepsi, rich/poor people
median correlation between EA and IA - r = .48
Azjen & Fishbein, 1980
theory of planned behaviour
- widely used & applied for predicting behaviour
Armitage & Connor, 2001
conducted meta-analysis of 185 independent studies
theory of planned behaviour predicted 27-38% of all variance in behaviour
- perceived behavioural control was bets predictor of behaviour
- attitudes were better than norms and perceived behavioural control at predicting intentions
Sanbonmatsu & Fazio, 1990
example of MODE
- asked ppts to form broad automatic attitudes towards 2 shops (1 positive, 1 negative)
- given contradicting info about camera dept & asked to choose where to buy a camera
- with time constraint = more likely to go with 1st positive attitude
- without time constraint = more likely to change 1st attitude and go with shop that they had initially negative attitude towards but after contradicting info chose it as preferred shop
Olson & Fazio, 2001
changing the semantic network
- ppts viewed several hundred word-image pairs, neutral stimuli repeatedly paired with positive/negative stimuli
- develop IA by automatic associations
-changes semantic network by ‘forcing’ associations
Grawonski & Starck, 2004
conducted 2 studies, induced cognitive dissonance in ppts
- EA will change to reduce dissonance but IA are unaffected
Petty & Cacioppo, 1986
distinguish between “central” and “peripheral” routes of persuasion
central = elaborated, consider quality of the argument carefully
peripheral = not elaborated, attend to cues associated with message
which route taken = determined by time and motivation
- asked male ppts about new razor, and manipulated availablitity in hometown or other city (involvement high/low)
- manipulated whether strong/weak arguments for quality of razor was provided & whether razor was endorse by celebrity or not
Myers et al., (2010) - definition of a group
2 or more people who interact with and influence one another and perceive one another as an us
Graf et al., 2014 - intergroup relations
ways that people who are members of one group think about, feel about, perceive & act towards members of other groups
- ingroup VS outgroup members
Fiske & Taylor, 1991- on bases on prejudice, discrimination & stereotypes
people are cognitive misers
- limited capacity to process social information (not enough space in working memory)
- uses short cuts and rely on simple rules (heuristics)
Tajfel & Wilkes, 1963 - on bases on prejudice, discrimination & stereotypes
category accentuation
- cognitive distortions/error based on categorisation
- categorisation accentuates differences and similarities between groups
- labelled lines study
– when lines are grouped, perception is distorted
Quattrone & Jones, 1980 - on bases on prejudice, discrimination & stereotypes
outgroup homogeneity effect
- people more familiar with ingroup members
- people use category-level information when judging outgroup members
Meissner & Brigham, 2001
other race effect
- better recognition of faces from own race than another
Fiedler, 2004
illusory correlation effect
-exaggerated perception that behaviour is more frequently displayed by minority than majority group
- distinctive behaviours capture attention –> associate undesirable behaviours to minority/other groups
1. majority groups have limited contact with minority group members
2. undesirable behaviours less common than desirable behaviours as more distinctive
Rokeach, 1956 - personality variables
dogmatism
neuberg & newsom, 1993 - personality variables
personal need for structure
kruglanski, 2006 - personality variables
need for cognitive closure
- desire to seek an answer rather than settle for ambiguity/confusion
people who have this are more likely to discriminate/display prejudice