Social Psychology Flashcards
Norman Triplett
First to study social psychology in 19th century. Found people perform better in the presence of others.
William McDougall
psychologist, independently wrote first social psych textbook in 1908
E. H. Ross
sociologist, independently wrote first social psych textbook in 1908
Verplank
1950s suggested conversation changes based on teh feedback from others
Reinforcement Theory
Behavior is motivated by anticipated rewards
Albert Bandura
credited with social learning theory
Social Learning Theory
Behavior is learned through imitation
Role Theory
People are aware of the social roles they are expected to fill and behavior can be attributed to adopting these roles
Attitudes
Include cognitions, beliefs, feelings, predispositions, often expressed as opinions, likes/dislikes, affitinities/aversions
Consistency Theories
People have a preference with consistency and will change attitudes/behaviors to align
Fritz Heider’s Balance Theory
A consistency theory. Has to do with balance among three things. Balance is harmonious imbalanace is stressful
Leon Festinger’s cognitive dissonance theory
A consistency theory. The conflict you feel when your attitudes and behaviors don’t align.
Free choice dissonance
Dissonance that comes from choosing among many options
Forced compliance dissonance
When one is forced to behave in a way inconsistent with beliefs
Spreading of Alternatives
When one likes what they choose more and dislikes what they didn’t choose more
