Socialisation Flashcards

1
Q

What is a questionnaire?

Is it Primary or Secondary data?

A

A list of questions written down in advance that are handed out for self-completion
Primary

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2
Q

What are three strengths of a questionnaire?

A

Easy to Analyse
Time saving
Produces statistical data

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3
Q

What are three weaknesses of a questionnaire?

A

People lie
Low response rate
Some questions are biased

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4
Q

What is an open question?

A

A question in which a respondent has full free speech

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5
Q

What is a closed question?

A

A question in which is accompanied by a series of answers

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6
Q

What is a social survey?

A

Involves the systematic collection of mainly quantitative data from a fairly large number of people

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7
Q

What is a longitudinal survey?

A

Studies the same group of people over a long period of time

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8
Q

Is a survey primary or secondary data?

A

Primary data

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9
Q

What are three strengths of a survey?

A

Highly valid
Representative
Accurate and clear

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10
Q

What are three weaknesses of a survey?

A

Expensive
Time Consuming
Respondents may drop out

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11
Q

What is a structured interview?

A

A 1 on 1 interview in which a researcher reads out a list of closed questions from an interview schedule

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12
Q

What are the five types of an Interview?

A
Structured Interview
Semi-Structured Interview
Unstructured Interview
Group Interview 
Focus Group
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13
Q

List three strengths of Structured Interviews?

A

Positivists prefer it
Quick to generate
High Response rates

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14
Q

List three weaknesses of Structured Interviews?

A

Inflexible
Suffers from researchers imposition
Success is liable to respondents behavior

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15
Q

Is a structured Interview primary or secondary data?

A

Primary Data

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16
Q

What are statistics?

A

Numerical data collected from the answers of questionnaire survey

17
Q

Are statistics primary or secondary data?

A

Mainly secondary data, but it can be primary data

18
Q

What are official statistics?

A

Statistics collected by the government

19
Q

what are unofficial statistics?

A

Statistics collected by non-government factions

20
Q

List three strengths of statistics?

A

Easy to access
Easily identifies trends
Extremely up to date

21
Q

List three weaknesses of statistics?

A

Open to political abuse
Socially constructed
Doesn’t represent the whole picture

22
Q

Are Media Products Secondary or Primary Data?

A

Mainly Secondary data

23
Q

What is a Media Product?

A

A list of things a researcher is looking for in the media content on which they record how often ‘things’ occur

24
Q

How is a Media Product normally carried out?

A

By counting the frequency of certain images such as those contained in adverts and photographs

25
Q

List three strengths of Media Products?

A

It is very cheap
Regarded as reliable
It’s a comparative method

26
Q

List three weaknesses of Media Products?

A

Very time consuming
Very Subjective
Sociologists take it out of context

27
Q

What are Group Interviews?

A

A type of unstructured interview that involves the interviewer talking to a group or panel of respondents, mostly used to interview children

28
Q

What is a Focus Group Interview?

A

A group interview in which respondent’s are encouraged to speak to one another rather than speak to the interviewer.

29
Q

What is a Unstructured Interview?

A

A 1 on 1 guided conversation in which the talk is informal and the interviewer plays an active role in managing the questions to ensure that the participant stays to the subject of the research

30
Q

What are three strengths of Unstructured Interviews?

A

Very flexible
Research topic is the main aim
Provides accurate data

31
Q

What are three weaknesses of Unstructured Interviews?

A

Researcher is selective of data
Difficult to analyse
Expensive

32
Q

What is a pilot study ?

A

A small scale dress rehearsal for the main research involving a sub-sample of the sample that the main research intends to use

33
Q

What is respondent validation?

A

Process by which the sociologists interpretation of an event or data is checked with that of those who took part in the event