Socio-cultural Influences Flashcards
(60 cards)
What phrase can you use to recall the different social groups and the factors that affect participation?
What does each letter stand for?
Social groups= DR GAF
Factors that affect participation= CARS SAFE FAM
D= Disability
R= Race
G= Gender
A=Age
F=Family/friends
C=Culture/religion
A=Attitudes
R=Role Models
S=Socio economic factors/finance
S=Steroetyping/sexism
A=Accesibility to facilities
F=Family commitments
E=Education
F=Familiarity
A=Adaptability
M=Media coverage
The influence of a family, as a social group, can affect levels of participation.
(i) Explain, using an example, how a family could have a positive influence and help to increase participation. (2)
(ii) Explain, using a different example, how a family could have a negative influence and cause a decrease in participation. (2)
A
(i) * a family member such as a parent could help with transport / this would enable you to get to sporting events, training etc.
a family member could provide financial help / this would enable you to pay for equipment, training etc
(ii) * a family member such as a parent could be reluctant to provide PE kit or equipment / this would make it difficult for a child to participate
a family member may have had a poor experience in PE when they were at school / this might lead to them discouraging them from participating fully
Name two social groups and explain how they may influence a young person’s decision to participate in physical activity. (4 marks)
AO1 (Sub-max 2 marks)
Age (1)
Family (1)
Gender (1)
Race (1)
Disability (1)
AO2 (Sub-max 2 marks)
(Age) Can reduce the likelihood of someone being physically active due to a lack of sporting opportunities.
(Family) − Will encourage participation due to the support they offer either financially in the form of equipment, coaching or by providing transport or moral support (1)
(Family) − May also be role models in that children follow other family members into the sports that they do (1)
(Gender) − Some activities are stereotypically male or female (or equivalent ‘girls play netball’) (1)
(Race) − Due to cultural or religious beliefs, some people are stereotypically drawn towards certain activities (1)
(Disability)- Due to someone’s disability they may not be able to access certain sports such as Skiing
(a) What is meant by a ‘role model’?
(2 marks)
(b) Explain how a role model could have had an effect on a gymnast’s level of
participation or performance.
(2 marks)
A role model is somebody who other people aspire to, or are motivated or inspired to be like (1)
Who they look up to or idolise (1)
Who sets an example for others to follow (1)
Participation
* By watching the role model perform the gymnast is more motivated or inspired (1) * To train more or compete in more competition (1) * May take up the sport (1) * Role model’s success may have encouraged the gymnast to train harder (1)
Performance * To achieve a similar standard (1) * Because they enjoyed watching their performance may have copied their technique (1)
Accept any other suitable response
Jane has become increasingly inactive since she left school and started work in an office. She has recently been to see her doctor for a health check and she was classified as being obese.
Identify factors that could have caused Jane to become inactive and obese.
Justify your choices.
(Total 9 marks)
AO1 – Knowledge of factors, e.g.
Negative attitudes * Education * Lack of role models * Accessibility to facilities / clubs / activities *Lack of media coverage *Sexism / stereotyping *Family / friends / peers * Familiarity * Available leisure time * Diet * Socio-economic factors / disposable income * Diet * Energy use * Personality type * Sedentary lifestyle.
AO2 – Application to Jane e.g.
She may have developed a negative attitude due to bad experiences in physical activity / sport
She may have not enjoyed the physical education / school sport opportunities provided at her school
She may not be able to access the sports / physical activity she is interested in
She may not be inspired by role models in the sports she could take part in
She may not be motivated due to a lack of media coverage of female performers
She may be suffering from sexist comments or worried about stereotyping
Her family / friends / peers may not be interested or participate in physical activity / sport
She may not be familiar with the physical activity / sports opportunities available to her
She may have less leisure time available to her since starting work
She may not be able to afford the cost of taking part in physical activity / sport
She may not be eating a balanced diet
Her energy use may be considerably lower than her energy intake
She may be an introvert so doesn’t enjoy taking part in sport / physical activity where she has to mix with other people
Her sedentary lifestyle is causing her to put on weight.
AO3 – Justification of choices, e.g.
* (Attitudes) Perhaps Jane’s friends also have a negative attitude and she is merely copying them
* (Attitudes) The attitude of the PE teachers towards Jane when she was at school may have been negative within lessons which has caused her to feel negative about taking part
* (Education) The curriculum and choice of PE opportunities available when Jane was at school may not have been ones she liked participating in eg games rather than aesthetic activities
* (Education) The facilities available when Jane was at school may have been poor and did not inspire her to be physically active
* (Role models) Jane may be completely unaware of female role models that exist in the sports being covered and therefore does not feel inspired by them
* (Role models) There simply is a lack of female role models who receive appropriate coverage to inspire girls like Jane
* (Accessibility) Jane may not have access to facilities or activities in her locality that she developed an interest in at school
* (Media coverage) It is a fact that men’s sport receives more coverage than women’s so Jane is not exposed to or inspired by women’s elite sport
* (Sexism) Jane may well have heard sexist viewpoints expressed by others about females taking part / getting sweaty / muddy
* (Stereotyping) Jane may well have been influenced by media stereotyping of ‘what women should look like’
* (Family) As Jane’s family are non-sporty they will not support or encourage her to take part in physical activity or sport
* (Familiarity) Jane’s school did not offer her the same activities as she now has access to and she is not familiar with them, therefore anxious
* (Available leisure time) As Jane is now working she has less time to take part in physical due to work commitments
* (Available leisure time) As Jane is working in an office for a living it limits the opportunities she has to be physically active throughout the day
* (Socio-economic reasons) As Jane is now an adult with a job, her income may not be enough to cover the cost of taking part in sport / physical activity or the equipment / clothing that she may need
* (Balanced diet) Jane’s diet could have too many fats / sugars in it which is causing her to put weight on
* (Energy use / sedentary lifestyle) Jane could be putting on weight as her energy intake is far greater than her energy use. This could be because of an unbalanced diet, lack of exercise or a combination of both
* (Personality type) Jane’s potential introvert nature may mean that she avoids mixing with others so going to participate in physical activity does not interest her.
People are individuals with different needs.
Explain how culture may affect an individual’s participation in physical activity. (2 marks)
[AO1 = 2]
Award one mark for each of the following points up to a maximum of two marks
Kit
* Some religions do not allow women to wear certain items of sports kit (1)
* This may prevent participation in certain physical activities e.g. swimming (1)
Role
* Some countries see a woman’s role as in the home (1)
* This may limit their leisure time (1)
Traditions
* The traditions of a particular country or region or religion (1)
* May increase participation in physical activity or sport e.g. cricket in India or curling in Scotland (1)
Accept any other suitable response.
Role models can greatly influence the levels of both performance and participation.
(i) Explain, using an example, how a role model could help to improve the level of performance in a sport or activity.
(3)
(ii) Explain, using an example, how a role model could help to improve the level of participation in a sport or activity.
(3)
(Total 6 marks)
(i) Award up to three marks for a correct response. Award one mark for the
example of the role model improving performance and up to two more
marks for the explained example.
Examples include:
* a top level rugby player such as Jonny Wilkinson / can demonstrate
good skills within a game / these can be observed or even recorded/
and a performer can copy them
Accept the above plus any other suitable examples.
3
(ii) Award up to three marks for a correct response. Award one mark for the
example of the role model improving participation and up to two more
marks for the explained example.
Examples include: * a top level soccer player such as Wayne Rooney / can be playing a game at a top level / the rewards in terms of financial gain etc./ would encourage other people to take part as well
Accept the above plus any other suitable examples.
The graph below shows the participation levels in physical activity of different age groups in England.
Using the above graph, analyse the reasons for the participation levels amongst the different age groups.
Possible content may include:
AO1 – Knowledge of factors affecting participation eg
* Attitudes
* Role models
* Media coverage/commercialisation
* Family commitments
* Available leisure time
* Socio-economic factors/disposable income
* Adaptability/inclusiveness
* Health and well-being
AO2 – Application of factors affecting participation eg
*Attitudes – society believes that certain sports should be played by certain groups of people
*Role models – motivate people to take part in sport as they want to replicate their performance
*Media coverage/commercialisation – highlight certain sports and activities while neglecting others
*Family commitments – such as childcare or children’s activities become a priority when adults start a family
*Available leisure time – is affected by working hours or shift patterns which vary due to occupation
*Socio-economic factors/disposable income – will have a major impact on what physical activities an individual can afford to take part in
*Adaptability/inclusiveness – of activities may be limited which limits accessibility
* Health and well-being – can deteriorate which prevents participation
AO3 – Analysis of factors affecting participation in different age groups eg
*(Attitudes) There is a view that certain sports and physical activities are for younger people and that as you get older you cannot cope with these. This may result in people, as they get older, thinking that they are too old to take part in certain sports and physical activities causing lower participation levels
*(Role models) Most role models tend to be current sportspeople and are therefore younger. As people get older there are fewer role models from their age groups, so people see sport and physical activity as only for the younger generations and do not take part
*(Media coverage/commercialisation) This focuses on high level sportspeople who are younger. A lack of promotion of physical activity and sport for older people can result in less motivation to take part
*(Family commitments) As people get older and start having families, they have less time to participate themselves. Their children’s/grandchildren’s activities start to take priority, so they spend their time transporting them rather than participating themselves
*(Available leisure time) When people start to work, the amount of leisure time they have available starts to decrease. Work patterns such as shifts may mean that places to participate in sport are not often available when they have their free time
*(Socio-economic factors/disposable income) As people get older quite often financial commitments increase due to house and living costs. They can also increase due to family costs related to their children. This means they have less money available to spend on physical activity and sport and therefore do not participate
*(Adaptability/inclusiveness) Activities and sports that are being provided are usually the full version. Few adaptations are being made to encourage older, less mobile people to take part or access activities. This results in lower participation levels as people get older
*(Health and well-being) As people become older their bodies are unable to cope with the same levels of physical activity as they have lower levels of fitness and strength. This leads to aches/pains after participation. As a result of this people may decide they are too old to take part and choose to stop
Credit other suitable responses relevant to the question.
The graph shows the percentage of adults in 2012 who met the expected physical activity rates set by the Government.
68% of women between the ages of 16 and 24 years achieved the expected physical activity rate.
Suggest three factors that may be preventing other women from meeting the expected physical activity rate.
Award one mark for each of the following points up to a maximum of three marks.
*Attitudes formed due to poor experiences in female lessons (1)
*Lack of female role models (1)
*Accessibility (to facilities / clubs / activities / clubs) less for girls (1)
*Media coverage tends to focus on male dominated sports (1)
*Sexism / stereotyping / expectations (1)
*Culture / religion / religious festivals means women have to remain covered (1)
* Family commitments / stereotypical female role (1)
-Less familiar with some activities / lack of exposure to certain activities for girls (1)
*Uninspiring PE lessons for girls (1)
Accept any other suitable suggestion of a barrier that may be preventing women from meeting the suggested physical activity rate. Answers must relate to physical activity rates of women.
Max 3 marks
[3]
Describe how an individual’s gender and age may affect their engagement in physical activity and sport.
Gender
Age
(Total 4 marks)
[AO1 = 4]
Award one mark for each of the following points up to a maximum of four marks.
Gender (sub-max 2 marks)
*Stereotypical views that sport is for males/not feminine may mean that a female may participate less or in certain activities OR that certain sports are for females (gymnastics, netball) which limits the participation by males (1)
*Stereotypical views that a woman’s role is to be the mother and carer could mean they have less time to participate (1)
*Fewer opportunities in sports for women to participate compared to men (1)
* Lower levels of media coverage of female sports compared to male sports (1)
* Fewer role models for females may mean that fewer young girls take up sports as they have no one to inspire them to take part (1)
Age (sub-max 2 marks)
* School age children may have greater levels of participation in physical activity and sport as this is provided by opportunities in schools (1)
*As young people start to leave education, their levels of participation may drop due to work commitments (1)
*As people start families, participation tends to drop as they have family commitments which limits the time they have available (1)
*As people get older, injury and illness may prevent them from participating (1)
*As people retire, they tend to take part in more physical activity as they have more available leisure time (1)
NB Accept responses which could be the converse of above.
Accept any other suitable response.
Max 4 marks
The attitudes of family members are the most important factor affecting a child’s engagement in physical activity and sport.
Discuss the extent to which you agree with this statement.
AO1 – Knowledge of factors affecting participation eg
* Family
* Peers/Friends
* Role models
* Accessibility (to facilities/clubs/activities)
* Media coverage
* Sexism/stereotyping/gender
* Culture/religion
* Education
* Socio-economic factors
* Health and wellbeing
* Somatotype
* Personality type
AO2 – Application of factors affecting participation eg
*Family – will encourage their children to participate in the same sports they do or like.
*Peers/Friends – will encourage people to play the sport that they do or like.
*Role models – motivate people to take part in certain sports as they want to replicate their performance.
*Accessibility to facilities/clubs/activities – will mean that certain sports will be played in that locality.
*Media coverage – highlight certain sports and activities while neglecting others.
*Sexism/stereotyping/gender – can suggest that some sports are just for males or females.
*Culture – of a country or area may have sports which are associated with it.
*Education – that an individual receives may promote sports that teachers like.
*Socio-economic factors – will have major impact on what physical activities an individual can afford to take part in.
- Health and wellbeing – could mean that certain sports are not accessible due to poor health.
*Somatotype (body shape) – will mean that certain sports are more suited to different individuals.
*Personality type – will affect whether an individual may take part in individual or team sports.
AO3 – Discussion of factors affecting participation eg
*(Family) Parents will introduce their children to sports that they play at an early age and encourage them to participate in these. They will take them to practices and matches so they become better and enjoy these sports.
*(Family) Often children want to follow in their parent’s or brother and sister’s footsteps. If they see them playing a sport, they choose to play this as well.
*(Family) If parents don’t like a sport then they may not agree to take their children. This means that they are unable to participate in sports they want to but just ones their parents approve of.
*(Peers/Friends) The friendship group of the children may have different sporting interests than those of their parents. To fit in with their friends and to socialise they choose to participate in their sports rather than the ones their parents play.
*(Role models) Role models may be developed in sports other than those liked by other family members. Therefore this may inspire them to take up those sports instead.
- (Accessibility to facilities/clubs/activities) Parents may have an interest in a certain sport such as athletics. However, in the area that they live there may not be a track/club for their children to attend. The likelihood is that they will take up a sport where there are clubs/facilities.
*(Media coverage) The sport that parents may enjoy might not be televised very often. Therefore, children see other sports and become interested in playing these.
*(Sexism/stereotyping/gender) Some people believe that sports like rugby is for boys and netball is for girls. Therefore, a parent could be really interested in rugby, but their daughter will not play this as others have led her to believe it is for boys.
*(Culture) While parents may play or like a certain sport it may not be popular in the area or country, they live in. For example, they could be interested in hockey but live in North-East England where football is seen as the main sport to play. As a result, their children could play football instead to fit in.
*(Education) Sports that parents are interested in may not be played at the school that the children attend. This could be because of the school’s history or the interests of the teachers. Therefore, children choose to play sports they are introduced to at school rather than ones that their parents want them to.
- (Socio-economic factors) Parents may have an interest in an expensive sport such as skiing. However, children may not be able to participate in this as it is too expensive for all the family.
*(Health and wellbeing) Parents may enjoy a sport such as rugby which is very physical and has a lot of body contact. A child could have a physical problem such as weak bones which stops them from participating in this sport.
*Somatotype) The parents may have an ectomorph body type which means they have participated in long distance running as this is suited to that body type. However, their child may be an endomorph body shape so is not suited long distance running and therefore chooses to participate in another activity.
*(Personality type) Parents may be extroverts and as such enjoy playing team sports. Their children may be introverts which means they may prefer to participate in individual sports where they do not have to mix with others.
Credit other suitable responses relevant to the question.
Max 9 marks
Jane has become increasingly inactive since she left school and started work in an office. She has recently been to see her doctor for a health check and she was classified as being obese.
Identify factors that could have caused Jane to become inactive and obese.
Justify your choices.
(9 marks)
AO1 – Knowledge of factors, e.g.
* Negative attitudes
* Education
* Lack of role models
* Accessibility to facilities / clubs / activities
* Lack of media coverage
* Sexism / stereotyping
* Family / friends / peers
* Familiarity
* Available leisure time
* Socio-economic factors / disposable income
* Diet
* Energy use
* Personality type
* Sedentary lifestyle.
AO2 – Application to Jane e.g.
* She may have developed a negative attitude due to bad experiences in physical activity / sport
* She may have not enjoyed the physical education / school sport opportunities provided at her school
* She may not be able to access the sports / physical activity she is interested in
* She may not be inspired by role models in the sports she could take part in
* She may not be motivated due to a lack of media coverage of female performers
* She may be suffering from sexist comments or worried about stereotyping
* Her family / friends / peers may not be interested or participate in physical activity / sport
* She may not be familiar with the physical activity / sports opportunities available to her
* She may have less leisure time available to her since starting work
* She may not be able to afford the cost of taking part in physical activity / sport
* She may not be eating a balanced diet
* Her energy use may be considerably lower than her energy intake
* She may be an introvert so doesn’t enjoy taking part in sport / physical activity where she has to mix with other people
* Her sedentary lifestyle is causing her to put on weight.
AO3 – Justification of choices, e.g.
* (Attitudes) Perhaps Jane’s friends also have a negative attitude and she is merely copying them
* (Attitudes) The attitude of the PE teachers towards Jane when she was at school may have been negative within lessons which has caused her to feel negative about taking part
* (Education) The curriculum and choice of PE opportunities available when Jane was at school may not have been ones she liked participating in eg games rather than aesthetic activities
* (Education) The facilities available when Jane was at school may have been poor and did not inspire her to be physically active
* (Role models) Jane may be completely unaware of female role models that exist in the sports being covered and therefore does not feel inspired by them
* (Role models) There simply is a lack of female role models who receive appropriate coverage to inspire girls like Jane
* (Accessibility) Jane may not have access to facilities or activities in her locality that she developed an interest in at school
* (Media coverage) It is a fact that men’s sport receives more coverage than women’s so Jane is not exposed to or inspired by women’s elite sport
* (Sexism) Jane may well have heard sexist viewpoints expressed by others about females taking part / getting sweaty / muddy
* (Stereotyping) Jane may well have been influenced by media stereotyping of ‘what women should look like’
* (Family) As Jane’s family are non-sporty they will not support or encourage her to take part in physical activity or sport
* (Familiarity) Jane’s school did not offer her the same activities as she now has access to and she is not familiar with them, therefore anxious
* (Available leisure time) As Jane is now working she has less time to take part in physical due to work commitments
* (Available leisure time) As Jane is working in an office for a living it limits the opportunities she has to be physically active throughout the day
* (Socio-economic reasons) As Jane is now an adult with a job, her income may not be enough to cover the cost of taking part in sport / physical activity or the equipment / clothing that she may need
* (Balanced diet) Jane’s diet could have too many fats / sugars in it which is causing her to put weight on
* (Energy use / sedentary lifestyle) Jane could be putting on weight as her energy intake is far greater than her energy use. This could be because of an unbalanced diet, lack of exercise or a combination of both
* (Personality type) Jane’s potential introvert nature may mean that she avoids mixing with others so going to participate in physical activity does not interest her.
What is commercialisation?
Is to manage or exploit an organisation or activity in a way designed to make a profit.
What is the golden triangle?
The media, sport and sponsorship
Sponsorship is very common in sport.
Paying for transport costs is one example in which sponsorship can help a sports performer. Give three other different examples.
(Total 3 marks)
Award one mark for each correctly identified way in which sponsorship
can help a sports performer.
- Through direct cash payments
- Paying for entry fees
- Providing equipment, apparatus
- Providing clothing, footwear
- Paying accommodation costs
- Providing coaching
- Providing training facilities.
Accept the above plus any other suitable examples.
Define ‘the media’. (1 mark)
[AO1 = 1]
Award one mark for defining ‘the media’.
* A means of mass communication (1)
* The main ways that people communicate collectively (1)
* Mass broadcasting of information (1)
Analyse the impact that the media and sponsorship have had on sport. (9 marks)
Possible content could include:
AO1 – Knowledge of sponsorship and the media e.g.
* Television / Radio / The Press / The Internet / Social Media.
* Sponsorship
* Financial / Technology / Facilities / Equipment and kit.
AO2 – Application of sponsorship and the media to the sport e.g.
* Increases publicity of the sport which attracts more people to take part in it.
* Raises the profile of the sport which increases their marketability further.
* Being in the media spotlight can turn more performers into role models who are ambassadors for the sport.
* More demand for the sport so more competitions are developed for broadcasting.
* Increased financial support allows more money to be available to pay for better coaching, equipment, clothing or facilities.
* Facilities have been able to be developed which are of a higher standard.
* Higher quality kit and equipment are available.
* More coaches and support staff in clubs or for the NGB.
* Greater prize funds for events and competitions.
* More money available to develop grass-roots participation.
* Technology has been introduced into sports due to the greater amounts of money available.
AO3 – Analysis of the effect of sponsorship and the media on sport e.g.
* More exposure in the media could increase popularity of a sport but if there is too much of one sport then it could cause people to lose interest. This could result in fewer spectators, viewers or grass-roots participants.
* More exposure in the media of male sports could result in participation levels being lower in females as they do not see the sporting pathways that are available to them.
* Increased competitions to suit broadcasters has brought more money to clubs/sport but the demands on the clubs/players is causing injuries due to tiredness which then lowers the standard of the sport.
* The demand for extra competitions can lead to clubs trying to form their own events/leagues which do not fit with what the organising body for the sport wants.
* The increased exposure of the sport creates role models/ambassadors but it can also bring bad publicity. If there are any scandals regarding players/clubs it can give a sport a bad reputation e.g. doping issues in cycling.
* Pressure from sponsors for their teams/performers to be successful in a sport could lead to teams/performers taking part in unethical practices e.g. doping in cycling.
* Pressure from sponsors for their teams/performers to be successful in a sport could lead to a win at all costs attitude where cheating / gamesmanship and a lack of respect for opponents becomes commonplace.
* Pressure for success from sponsors in a sport has led to greater pressure on performers at the highest level. This has led to mental health and wellbeing issues across elite performers.
* The huge amounts of money available in some sports e.g. football has led younger players to become more focussed on the extrinsic rewards (trophies/money) for playing rather than intrinsic rewards. This has led to a greater drop out of young participants as they have not been playing for enjoyment or to develop. When the extrinsic rewards aren’t achievable they choose to stop playing.
* Increased participation in the sport due to increased publicity. More people playing the sport may lead to higher standards in the sport as greater levels of competition.
* Higher standards of facilities mean that performance levels may rise as participants can train / compete on a regular basis on these.
* New technology in kit and equipment will give participants in the sport the opportunity to maximise their performance.
* An event/match can by hyped up in the media which could lead to problems between spectators e.g. hooliganism at football matches where there are local rivalries.
* Media deals with the top leagues are where all of the money is. It may lead to clubs having financial problems as they spend fortunes trying to get into these leagues without success.
* The influx of money through media and sponsorship deals has led to a small number of clubs becoming richer year on year which makes it harder for smaller clubs to achieve success.
* The sport may get a bad name as the sponsors may sell products or services that promote poor lifestyle choices e.g. unhealthy foods which could lead to poor physical health.
* Sports/clubs can become dependent on the money from sponsors so if this is withdrawn then they struggle financially.
* Rules of sports can be changed to meet the requirements of the media and sponsors.
* Start times for events are scheduled to suit the demands of the media and sponsors so that they get maximum exposure which affects everyone involved in those fixtures.
* Due to the media analysing officials’ decisions technology has been introduced into sports to help. This has had positive and negative effects for sports as it has slowed some games down (football) but has made sure correct decisions are made (cricket).
* The financial rewards from sponsors have made clubs become extrinsically motivated for success. Less emphasis on developing players at some clubs has been the result of this.
Credit other suitable responses relevant to the question.
Max 9 marks
[9]
Which one of these is a negative effect of sponsorship on a performer?
A. Increased access to free clothing.
B. Increased access to technologically advanced equipment.
C. Increased amounts of money.
D. Increased time commitment needed to attend promotional events.
(Total 1 mark)
Answer D – Increased time commitment needed to attend promotional events. (1)
Identify three positive effects that the media in sport has on the audience/spectators. (3 marks)
[AO1 = 3]
Award one mark for each of the following points up to a maximum of three marks.
* Spectators can watch their team/sport on the TV or the internet (1)
* Can educate the viewers watching at home on the TV or the internet via commentary or specific documentaries (1)
* Provides information on results and rankings (1)
* Instant reviews and close-up replays are available to viewers (1)
* The media pays to show live sport, which improves facilities for spectators attending (1)
* Money from the media is given to clubs which means they can afford higher quality players enhancing the quality of the spectator experience (1)
Accept any other suitable response.
Identify three negative effects that the media in sport has on performers. ( 3 marks)
AO1 = 3]
Award one mark for each of the following points up to a maximum of three marks.
* Can increase the pressure to perform if the event/match is televised (1)
* Any mistakes made can become very public (1)
* Increased focus on their private life (1)
* In team sports, the achievements of one or two players can be emphasised at the expense of the team (1)
* Training can be disrupted by carrying out media duties (1)
* Could be the subject of online / social media abuse (1)
Accept any other suitable response.
Max 3 marks
Discuss the positive and negative effects of the use of technology in sport. (5 marks)
[AO3 = 5]
Award one mark for each of the following points up to a maximum of five marks.
Positive effects (sub-max 3 marks)
* Performance analysis tools have been able to help improve performance (1)
* Officials can communicate with each other via microphones and earpieces to discuss and ensure correct decision is arrived at (1)
* Makes competition fairer as decisions by the officials can be checked / overturned (1)
* It can enable the spectators to see how and why decisions have been made (1)
* It can add to the excitement and tension in sports as spectators wait for the outcome of video reviews (1)
Negative effects (sub-max 3 marks)
* Technology may not be available at all levels of sports as it is expensive to buy and install (1)
* Too many video reviews can slow the game down which annoys spectators (1)
* Too many reviews could put a performer off their game as it disrupts their concentration (1)
* Officials can become reliant on technology to make decisions (1)
* Can highlight mistakes from referees/umpires which affects their future credibility (1)
* Some forms of technology are still reliant on human judgement (1)
* The joy of scoring is lost as you can’t celebrate a goal as much in football until it has been checked (1)
* In some sports not all spectators can see how and why decisions have been made (1)
* The accuracy of technology is also being questioned and fuelling more discussions (armpits and toes being offside) (1)
Accept any other discursive point.
Max 5 marks
Identify three positive effects of sponsorship on sport. ( 3 marks)
[AO1 = 3]
Award one mark for each of the following points up to a maximum of three marks.
* Increased income (1)
* Allows more competitions to be held (1)
* Better facilities can be built (1)
* Allows prize funds to be bigger (1)
* More money available to support grass-roots participation (1)
Identify three negative effects of sponsorship on performers. ( 3 marks)
[AO1 = 3]
Award one mark for each of the following points up to a maximum of three marks.
* Increases the pressure to perform (which reduces enjoyment) (1)
* Can disrupt training by organising promotional events they have to attend (1)
* May have to use equipment they are not comfortable using (1)
* May have to wear clothing that is not comfortable (1)
State three different types of sponsorship a sportsperson may receive. ( 3 marks)
[AO1 = 3]
Award one mark for each of the following points up to a maximum of three marks.
* Financial (1)
* Clothing/footwear (1)
* Equipment (1)
* Facilities (1)