SP 1.8 - effects of global changes in the economic activity on the enterprise

Question 1

Rise of China

Answer 1

• imported wine drinking population is estimated to be around 52 million which
  is almost double the size it was seven years ago.
• Due to Tamburlaine being an organic wine, it has been preferred by Chinese
  consumers has therefore resulted in the growth of demand for Tamburlaine wines.

Question 2

Rise in Organic Viticulture

Answer 2

• Greater demand from global consumers for products that are ecologically sustainable
• Tamburlaine has grown into
  Australia’s largest organic wine producer, producing around 200 million litres/year

Question 3

Wine Toursim

Answer 3

• Wine tourism generated $22 billion globally in 2016.
• Tamburlaine has received 10.5 million tourists in
  2017 with total expenditure of tourists at $2.7 billion in 2017

Question 4

Rise of now world wines and change in consumer tastes

Answer 4

• Due to the New World being more experimental with wine production, consumer tastes are adapting to numerous blends of wines
• Tamburlaine Organic Winery is able to cater for wider demographics taking advantage of the consumer tastes.