Speech Conventions Flashcards
Memorize all conventions (46 cards)
When a writer tries to persuade the audience to respect and believe him based on experience, reputation and image presentation.
Ethos (Rhetorical Device)
When a writer tries to persuade the audience by appealing to their empathy/ emotions.
Pathos (Rhetorical Device)
When a writer uses informatics, logistics, statistics etc.. in order to appeal to reasoning.
Logos (Rhetorical Device)
To make a writer’s position more credible via the use of expertise and credibility
e.g Experts being called during a court case
Expert Opinion (Persuasive Technique)
The use of statistics for evidence in order to make the author’s claim more valid.
Statistical Evidence (Rhetorical Technique)
A tale that involved real-life events (a true story) that can be used as evidence to back claims and seem more credible
Anecdotal Evidence (Persuasive Technique)
The way words are put together to form phrases, clauses, and sentences. The structure is used to influence the way a reader perceives a piece of writing.
Syntax (Synatical)
The repetition of a word or phrase at the beginning of a sentence
Anaphora (Rhetorical Device)
The repetition of a word or phrase at the end of consecutive lines
Epistrophe (Rhetorical Device)
The technique of arranging words, phrases, clauses, or larger structures by placing them side by side and making them similar in form.
e.g We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields
Parallelism ( Rhetorical and Syntactical)
The ironic minimizing of a fact that presents something as less significant than it actually is
Understatement (Rhetorical Device)
Figure of emphasis whereby a single word or short phrase such as in fact, of course, indeed, i supposed is used in order to add emphasis on a given topic.
Expletive (Rhetorical Device)
An emotionally violent verbal denunciation/attack that uses strong abusive language
e.g ll-faced, worse bodied, shapeless everywhere; Vicious, ungentle, foolish, blunt, unkind; Stigmatical in making,
Invective (Rhetorical Device)
Describes the author’s attitude towards his own material, the audience, or both.
Tone
An attitude that lies beneath the ostensible tone of the piece. Under a cheery surface, for example, a work may seem threatening.
Undertone
Usage of informal/everyday language. Makes writer appear more knowledgeable or involved within a social group he may be referring to in his work.
Colloquial Language (Rhetorical Device)
Aims to directly address the reader, either personally, or as a member of a shared group.
e.g you, we,
we need to…
you need too..
etc..
Inclusive Language (Rhetorical Device)
Addressing a mass audience as though they were individuals through inclusive language usage. Usually done in second person in advertisements
e.g See you after the break - Welcome to Mcdonalds!
Synthetic Personalization (Rhetorical Device)
An idea or feeling that a word invokes in addition to its literal meaning
Connotation (Rhetorical Device/Diction)
Literal meaning of a word.
Denotation (Rhetorical Device/Diction)
A more acceptable way of referring to something that is grim or uncomfortable
e.g ‘collateral damage’ instead of ‘civilian death’
Euphemism (Rhetorical Device/Diction)
Using many similar words in a short space , it gives weight to the idea being expressed via compiling them onto each other
e.g “This task requires guts, determination, grit, and willpower”
Cumulation
Refers to the repetition of the first sound in consecutive words.
Alliteration
Multiple words that pertain to one group or idea but are not necessarily combined/compiled like Cumulation.
Lexical Cluster