Sport And Society Flashcards
(81 cards)
Give examples of how the media has influenced/ changed sport
20/20 cricket
Ali vs Foreman fight being held at 2 am in Africa so it could be streamed at prime time in the USA
What is the current Sky TV premier league deal ?
£6.7 billion for 215 matches over 4 years
How much is Ronaldo’s lifetimes Nike contract for ?
£1 billion
When was a test for EPO invented ?
2002
What country are the top 3 Premier League Owners from ?
USA
By how much did Beckham increase LA galaxy shirt sales by when he moved there ?
300 %
How much did Liverpool FC earn off shirt sales in 2023 ?
£30 million
How much has the value of Liverpool FC gone up by between 2010 and 2024 ?
From £300 million to £4.5 billion
How many countries does Nike sell products in ?
170
How many factories does Nike have ?
554 in 42 countries
How many countries does Adidas sell products to each year and with what profit ?
160 countries and £850 million of products
How many factories does Adidas have ?
800 factories in 55 countries
How much was the first Premier League Sky TV deal for ?
£300 million
What are the 4 roles of the media ?
Inform
Entertain
Educate
Advertise
What are the 3 components of the golden triangle ?
Sport
Media
Sponsorship
What are Coakleys 4 dimensions of sport ethics ?
Sacrifices for sport must be made when your an athlete
Athletes must strive for distinction
Athletes must accept risk and play through pain
Athletes must refuse to accept limits
What is sportsmanship ?
Fair and generous treatment of others in a sporting context
What is gamesmanship ?
The art of winning by using ploys and tactics to gain a psychological advantage within the rules of the game.
What is Lombardian Ethic ?
A win at all costs mentality which potentially will lead to increased deviance in sport
What is deviance ?
Behaviour that falls outside of what is considered acceptable
What are the 2 types of deviance ?
Absolute and relative
What is absolute deviance ?
Suggests deviance is created by social forces and can be controlled by social manipulation
What is relative deviance ?
Deviance chosen by individuals while society can influence it, down to individuals choice
What are the2 sectors of Coakleys Deviance Theory ?
Positive and negative deviance