sport exam Flashcards
Explain mass marketing and why it is no longer used/relevant today.
-Business did not always identify their target markets to promote products.
-In the 1950’s mass marketing was common.
-It involved promoting products with one key message that is direct to everyone.
-Marketing efforts today are easier and more sophisticated due to the availability of information and computer technology.
-one generic message…ad in newspaper and they hope u saw it and bought it…now ads r catered to u using technology
What kind of competition does “demand elasticity and available substitutes” follow? Explain demand elasticity and available substitutes.
PRICE COMPETITION
-Follows the concept of demand elasticity and available substitutes.
-When there are many substitutes for a product (tea for coffee, apple for orange juice) demand for the product is elastic.
-That means that a change in price affects demand for the product.
-The theory is that when you lower your price, demand will increase.
-When you raise your price, demand will decrease. (coffee $4 vs tea $1, pick the tea)
List the 3 types of intellectual property rights.
Explain what a copyright is and give an example.
ALSO What is a royalty and why are some intellectual property rights owners not receiving them in today’s business world?
Intellectual Property Rights are Protected by:
Copyrights
Is the legal protection of a creator’s intellectual property or products.
e.g. books, films, video games, music, art
Protect from ppl stealing it, selling it, and making $$ from it (FLIXHQ good pirating site !!) :>
The duration is for the life of the author plus 50 years…the enters public domain…anyone can make $ off it..shakespeare u can make a copy and sell it…can’t renew it (but patent yes)
If you wanted to use a clip from a movie for a commercial you would have to get permission and also pay a royalty fee to the owner.
5) Royalty
When consumers copy and illegally distribute copyrighted material, they cut the property owner out of profits.
Explain what a patent is and give an example.
Patents: Are granted for 20 years….can renew.hv to file in every country…cheap..prevent other ppl from selling it
The product cannot be used without the inventor’s/owner’s permission.
Inventions are protected from others making, using, importing, selling or offering them for sale.
(hockey stick, games, phones etc. )vs google slides-copywright
Trademarks
Can be words, names, symbols, sounds or colors that distinguish goods/services.
Can be renewed over and over again.]
Warehouses of confiscated of illegal merchandise ..fake logos/purses..protect name/logo/both
Product Tie-In
Is the use of ancillary products such as merchandise for promotional tools
E.g. Happy Meal at McDonalds with a toy from the latest movie…
hot wheels, mario, monopoly, space jam, movie theater avengers cuo..ways 2 convince u to buy stuff
Define synergy and give an example.
Synergy
Is a combined action that occurs when products owned by one source promote the growth of related products.
Synergy occurs when the OVO clothing/label steers people back to Drake’s music or concerts.
Customer likes his music watches music video drake wears ovo→ customer buys hoodie..has to b owned by same person/company if not then cross promo, steers ppl back
Convergence
Is the overlapping of product promotion.Multiple types of promotion occurring at the same time.
E.g. Tim Hortons having a billboard, tv commercial,
Roll up the Rim contest, internet ad
Multiple overlapping promotions happening at once…coupons mcdonalds,social media ads
Explain what a sports product is and give an example.
The 𝗴𝗼𝗼𝗱𝘀, 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗶𝗱𝗲𝗮𝘀,or a combination of those things 𝒓𝒆𝒍𝒂𝒕𝒆𝒅 𝒕𝒐 𝒔𝒑𝒐𝒓𝒕𝒔 𝒕𝒉𝒂𝒕 𝒑𝒓𝒐𝒗𝒊𝒅𝒆 𝒔𝒂𝒕𝒊𝒔𝒇𝒂𝒄𝒕𝒊𝒐𝒏 𝒕𝒐 𝒂 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓.
Random: (psychographics how ppl think!!) in 1990 ppl didn’t think ab calories so gatorade light didn’t work. Then in 2007 came back and worked bc ppl mo health conscious.
categories of sport
Professional, amateur, recreational, high school, and college athletes
PROFESSIONAL athlete
PROFESSIONAL
NBA- national basketball association
NHL– national hockey league
MLB–Major League Baseball
NFL–The National Football League (makes most $$$)
𝗔𝗻 𝗮𝘁𝗵𝗹𝗲𝘁𝗲 𝘄𝗵𝗼 𝗵𝗮𝘀 𝘁𝗵𝗲 𝘄𝗶𝗹𝗹 𝗮𝗻𝗱 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗲𝗮𝗿𝗻 𝗮𝗻 𝗶𝗻𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗮 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿 𝘀𝗽𝗼𝗿𝘁.💵
recreational athlete
✩₊Recreation means u play the sport for fun ✩₊
Golf, Tennis, Bowling, Hiking , Skiing , Snowboarding
Amateur ₍ᐢ. .ᐢ₎
An athlete who has never accepted money, or who accepts money under restrictions specified by a regulatory body, for participating in a competition. 🚫🏅⚖️
(play sport in a team..extracurricular —considered an amateur athlete…𝒅𝒐𝒏’𝒕 𝒈𝒆𝒕 𝒑𝒂𝒊𝒅 𝒕𝒐 𝒑𝒍𝒂𝒚)
Penny Oleksiak- most decorated Canadian olympic athlete amateur bc doesn’t get paid to swim/participate in her sport.
Andre de grasse- doesn’t get paid to run track, does sponsorships
Can u be a professional athlete and amateur? : NO
Can u be a pro athlete and recreational?: YES (a pro basketball player can go out w friends and play golf for fun)
HIGH SCHOOL SPORTS
In many communities, high school sports are a source of 𝗽𝗿𝗶𝗱𝗲 and part of 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻
🏠 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝘀 affect the popularity of sports in Canada and the United States.
-simonetti’s highschool…sport community, jackets..our school won OFSA, Andrew Wiggins
Explain what the NCAA and U sports do for university/college schools in Canada and the United States
NCAA (𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗲𝗴𝗲 𝗔𝘁𝗵𝗹𝗲𝘁𝗶𝗰 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻) (they 𝘀𝗲𝘁 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲𝘀)
U Sports (set the rules in Canada)
NCAA/U Sports: are 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 that 𝗴𝗼𝘃𝗲𝗿𝗻𝘀 𝒄𝒐𝒍𝒍𝒆𝒈𝒆/𝒖𝒏𝒊𝒗𝒆𝒓𝒔𝒊𝒕𝒚 athletics and oversees important 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏𝒔 pertaining to athletics.
grassroots marketing
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗼𝗻 𝗮 𝗹𝗼𝗰𝗮𝗹/𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗹𝗲𝘃𝗲𝗹
not marketing to everyone..
(need 2 water roots for grass to grow..so if companies get u when ur younger/local level then u will grow and love them forever)
Ex.maple leafs went to sick kids hospital .met kids…
List the 4 stages in the product life cycle.
Introduction →Growth → Maturity→Decline
ᴺᵒᵗ ᵃˡˡ ᵖʳᵒᵈᵘᶜᵗˢ ᶠᶦᵗ ᵗʰᵉ ˡᶦᶠᵉ⁻ᶜʸᶜˡᵉ ᵖᵃᵗᵗᵉʳⁿᵎᵎ
ᵉ.ᵍ. ᶜᵒᶜᵃ ᶜᵒˡᵃᵎᵎᵎ
INTRODUCTION
*Product is first introduced in the marketplace
*Focus is on promoting consumer awareness and getting consumers to try the product.
*A major task is the distribution of the product; trying to convince retailers to carry your new product.
ᴱ.ᵍ. ᴳᵃᵗᵒʳᵃᵈᵉ – ʰᵃᵈ ᵗᵒ ᵉᵈᵘᶜᵃᵗᵉ ᶜᵒⁿˢᵘᵐᵉʳˢ ᵃᵇ ᶦᵗˢ ᶜᵃᵖᵃᵇᶦˡᶦᵗʸ ᵒᶠ ʳᵉˢᵗᵒʳᶦⁿᵍ ᵃⁿ ᵃᵗʰˡᵉᵗᵉ’ˢ ᵉⁿᵉʳᵍʸ ˡᵒˢᵗ ᵈᵘʳᶦⁿᵍ ᵃᶜᵗᶦᵛᵉ ᵖˡᵃʸ
ᴸᵉᵐᵒⁿ⁻ˡᶦᵐᵉ
GROWTH
*More competitors enter the marketplace.
*To stay competitive the product may be improved by adding new features or new products in that line.
*Important to add 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗼𝘂𝘁𝗹𝗲𝘁𝘀.
-ᴳᵃᵗᵒʳᵃᵈᵉ ᵃᵈᵈᵉᵈ ⁿᵉʷ ᶠˡᵃᵛᵒᵘʳˢ ⁽ᵒʳᵃⁿᵍᵉ & ᶠʳᵘᶦᵗ ᵖᵘⁿᶜʰ⁾, ᵖᵃᶜᵏᵃᵍᵉ ˢᶦᶻᵉˢ ᵃⁿᵈ ᵗʸᵖᵉˢ ᵒᶠ ᶜᵒⁿᵗᵃᶦⁿᵉʳˢ.
-ᴳᵃᵗᵒʳᵃᵈᵉ ᶦⁿᶜʳᵉᵃˢᵉᵈ ᶦᵗˢ ᵈᶦˢᵗʳᶦᵇᵘᵗᶦᵒⁿ ᶠʳᵒᵐ ˢᵘᵖᵉʳᵐᵃʳᵏᵉᵗˢ ᵃⁿᵈ ᶜᵒⁿᵛᵉⁿᶦᵉⁿᶜᵉ ˢᵗᵒʳᵉˢ ᵗᵒ ᵛᵉⁿᵈᶦⁿᵍ ᵐᵃᶜʰᶦⁿᵉˢ, ᶠᵒᵘⁿᵗᵃᶦⁿ ˢᵉʳᵛᶦᶜᵉ ᵃⁿᵈ ˢⁿᵃᶜᵏ ᵇᵃʳˢ.
-ᶜᵒᵐᵖᵉᵗᶦᵗᵒʳˢ⁻⁻ᵖᵒʷᵉʳᵃᵈᵉ,ᵐᵒⁿˢᵗᵉʳ,ʳᵉᵈᵇᵘˡˡ, ˢᵒ ᵍᵃᵗᵒʳᵃᵈᵉ ᵗʳᶦᵉˢ ᵗᵒ ᶜʰᵃⁿᵍᵉ ᵖʳᵒᵈᵘᶜᵗ ᵃᵈᵈ ᶠᵉᵃᵗᵘʳᵉˢ/ᵐᵃᵏᵉ ᵈᶦᶠᶠ ᵗᵒ ᶜᵒᵐᵖᵉᵗᵉ
MATURITY
*𝗦𝗮𝗹𝗲𝘀 𝗯𝗲𝗴𝗶𝗻 𝘁𝗼 𝘀𝗹𝗼𝘄 𝗱𝗼𝘄𝗻.—𝒅𝒐𝒆𝒔𝒏’𝒕 𝒎𝒆𝒂𝒏 𝒕𝒉𝒆𝒚 𝒅𝒆𝒄𝒓𝒆𝒂𝒔𝒆(𝒕𝒉𝒂𝒕’𝒔 𝒅𝒆𝒄𝒍𝒊𝒏𝒆) just plateaus flatish!!!
*Repeat customers may stop buying.
*To keep the product alive, changes may be made to the product to distinguish it from the competitors.(mo flavors, diff products, how they make it plastics materials)
*Focus can be on identifying new buyers.
DECLINE
*𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁 𝗯𝗲𝗴𝗶𝗻 𝘁𝗼 𝗱𝗿𝗼𝗽.
*Technological advances can cause entire product categories to enter the decline stage.
*Product may be dropped from the product line or kept to satisfy requests from loyal customers.
⁽ᶜᵃˢˢᵉᵗᵗᵉˢ ʷᵉʳᵉ ᵈᶦˢᶜᵒⁿᵗᶦⁿᵘᵉᵈ ᶦⁿ ²⁰¹² ᵇʸ ˢᵒⁿʸ ᵇᶜ ᵒˡᵈᵉʳ ᶜˡᶦᵉⁿᵗˢ ˢᵗᶦˡˡ ʷᵃⁿᵗᵉᵈ ᶦᵗ ˢᵒ ᵏᵉᵖᵗ ᶦᶠ ᶠᵒʳ ᵗʰᵉᵐᵐ, ²⁰¹² ᵗʰᵉʸ ˢᵃᶦᵈ ᵗʰᵃᵗ’ˢ ᶦᵗ..ᵘᵖ ᵗᵒ ᶜᵒⁿˢᵘᵐᵉʳˢ ᵃⁿᵈ ᶜᵒᵐᵖᵃⁿʸ⁾
channel of distribution
The path a product takes from the producer or manufacturer to the consumer.
Define 𝗱𝗶𝗿𝗲𝗰𝘁 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 and direct marketing
𝗗𝗶𝗿𝗲𝗰𝘁 𝗖𝗵𝗮𝗻𝗻𝗲𝗹:
The path a product takes without the help of any 𝗶𝗻𝘁𝗲𝗿𝗺𝗲𝗱𝗶𝗮𝗿𝗶𝗲𝘀 between the producer and consumer.
𝗗𝗶𝗿𝗲𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
Marketing activities to sell products 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 to customers through the use of a 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗱𝗮𝘁𝗮𝗯𝗮𝘀𝗲
ex.
Telephone sales
Print
Television
Online
video:
https://www.youtubeeducation.com/watch?v=NrmMk1Myrxc
https://www.youtubeeducation.com/watch?v=CNoa-9TBH30
https://www.youtubeeducation.com/watch?v=Uutal2M4VXQ
Define Indirect channel. Explain the 3 types of channels.
Indirect Channel:
The 𝗽𝗮𝘁𝗵 a product takes using 𝗶𝗻𝘁𝗲𝗿𝗺𝗲𝗱𝗶𝗮𝗿𝗶𝗲𝘀 between the producer and the consumer.
AGENTS🕵
*Do not take ownership of the goods they sell.
*Bring buyers and sellers together for a fee.
*E.g. Ticketmaster, Amazon, Stubhub
WHOLESALERS💱
*Are resellers who buy goods from manufacturers, store them and sell them in smaller quantities to retailers or sports organizations.
*E.g. Costco
RETAILER 🏪
Sells directly to the consumer.
MULTIPLE CHANNELS of distribution
Involves more than one type of distribution channel to reach customers.
Increases product and service exposure and provides an opportunity to reach different parts of the consumer market.
Website (direct)
Retail Stores (direct)
Sells to retailers such as Foot Locker (indirect)
outlet vs venue
Outlet:
A place where a marketed product is released and made available or where it is placed.
Venue:
Is an outlet but is a place where live events are presented.
Explain the 4 pricing strategies. give an example of each type of pricing strategy.
𝗣𝗿𝗶𝗰𝗲 𝗟𝗶𝗻𝗶𝗻𝗴:
🏀Selling all goods in a product line at specific 𝗽𝗿𝗶𝗰𝗲 𝗽𝗼𝗶𝗻𝘁𝘀.
🏀E.g. a business may decide to sell its basketballs at three price points(to hit diff target markets what ppl can afford)– $9.99, $19.99, $29.99.
🏀Easier for customers to make purchasing decisions.
𝗕𝘂𝗻𝗱𝗹𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴
👕Selling several items as a package for a set price.
👕Products individually would cost more than the package price.
ᶠᵃᵐᶦˡʸ ˢᶦᶻᵉ⁻ ᶜᵒˢᵗ ˡᵉˢˢ ᵗʰᵉⁿ ᵗʰᵉ ᶦᵗᵉᵐˢ ˢᵒˡᵈ ˢᵉᵖᵃʳᵃᵗᵉˡʸᵎ …ᵐᵃᵏᵉ ᵃ ᶜᵒᵐᵇᵒ ˢᵒ ᶦᵗ ᵉⁿᶜᵒᵘʳᵃᵍᵉˢ ᵘ ᵗᵒ ᵇᵘʸ ᵐᵒʳᵉ…ˡᶦᵏᵉ ᵇᵘʸ ¹ ᵍᵉᵗ ᵒⁿᵉ ⁵⁰% ᵒᶠᶠ…ᵐᵃᵏᵉᵘᵖ ᶜʰʳᶦˢᵗᵐᵃˢ ᵛᵃˡᵘᵉ ˢᵉᵗˢ/ᵇᵘⁿᵈˡᵉˢ…ᵖᵃᶜᵏ ᵒᶠ ᵗ⁻ˢʰᶦʳᵗˢ…ˢᶦᵐᵒⁿᵉᵗᵗᶦ’ˢ ʷᶦᶠᵉ ʲᵘˢᵗ ⁿᵉᵉᵈᵉᵈ ¹ ᵗᵃⁿᵏ ᵗᵒᵖ ⁽ ¹ ᵗᵒᵖ $¹⁰ ᵒʳ ² ᵗᵒᵖˢ ᶠᵒʳ $¹⁵, ˢʰᵉ ᵇᵒᵘᵍʰᵗ ²ᵎ⁾⁻⁻ˢʰᵉ ˢᵃᶦᵈ ˢʰᵉ ˢᵃᵛᵉᵈ ᵐᵒⁿᵉʸ $⁵, ᵇᵘᵗ ⁿᵒ ᵘ ˢᵖᵉⁿᵗ $⁵ ᵐᵒʳᵉ ᵇᵉᶜᵃᵘˢᵉ ˢʰᵉ ⁿᵉᵉᵈᵉᵈ ¹, ᵗʰᶦˢ ᶦˢ ʰᵒʷ ᶜᵒᵐᵖᵃⁿᶦᵉˢ ᵍᵉᵗ ᵘ ᵖˢʸᶜʰᵒˡᵒᵍᶦᶜᵃˡ ᵃˢᵖᵉᶜᵗᵎ. ᴿᵉᵉᵇᵒᵏ ⁿᶦᵏᵉ ʳ ᵍʳᵉᵃᵗ ᵃᵗ ᵗʰᵃᵗ, ¹ ᵖᵃᶦʳ $⁹⁹, ᵒᵗʰᵉʳ ᵒⁿᵉ ʰᵃˡᶠ ᵒᶠᶠ..ᵐᵒˢᵗ ᵖᵖˡ ᵈᵒⁿ’ᵗ…ᶦᵗ ᶜᵒᵘˡᵈ ᵇ ᵃ ᵍᵒᵒᵈ ᵈᵉᵃˡ ᶠᵒʳ ᵘ ᵇᵘᵗ ᵗʰᵃᵗ’ˢ ʰᵒʷ ᵗʰᵉʸ ᵍᵉᵗ ᵘ ᵗᵒ ˢᵖᵉⁿᵈ ᵗʰᵉⁿ ᵃⁿᵈ ᵗʰᵉʳᵉ.
𝗬𝗶𝗲𝗹𝗱-𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗿𝗶𝗰𝗶𝗻𝗴
🎫𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐢𝐭𝐞𝐦𝐬 𝐚𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐩𝐫𝐢𝐜𝐞𝐬 𝐭𝐨 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐰𝐡𝐞𝐧 𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐜𝐚𝐩𝐚𝐜𝐢𝐭𝐲 𝐢𝐬 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝.
🎫E.g. Seating in an arena. Some seats are priced higher than others due to their location or the time they are purchased. Different areas in the stadium/venue hv diff pricing.
🎫E.g.𝑻𝒊𝒆𝒓𝒆𝒅 𝑷𝒓𝒊𝒄𝒊𝒏𝒈– charging more for tickets to home games against more competitive opponents.When so-so teams come to town it would be cheaper, if lakers come the price will go up! Sports just started doing this in the past decade!
Loss leader: A loss leader is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services….. they saved 800 dollars on a tv so they think now I have 800 to spend here !!!
Explain what price fixing and predatory pricing are. (The 𝑪𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏 𝑨𝒄𝒕 prohibits price fixing and predatory pricing.)
𝗣𝗿𝗶𝗰𝗲 𝗙𝗶𝘅𝗶𝗻𝗴: 𝗔𝗻 𝗶𝗹𝗹𝗲𝗴𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘄𝗵𝗲𝗿𝗲𝗯𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗰𝗼𝗻𝘀𝗽𝗶𝗿𝗲 𝘁𝗼 𝘀𝗲𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗽𝗿𝗶𝗰𝗲.
ᶜᵒᵐᵖᵃⁿᶦᵉˢ ᶜᵃⁿ’ᵗ ᶜᵒᵐᵉ ᵗᵒᵍᵉᵗʰᵉʳ ᵗᵒ ᶜᵒⁿˢᵖᶦʳᵉ ᵒⁿ ᵗʰᵉ ˢᵃᵐᵉ ᵖʳᶦᶜᵉ. ᴬᵖᵖˡᵉ ˢᵃᵐˢᵘⁿᵍ ᴳᵒᵒᵍˡᵉ ᶜᵃⁿ’ᵗ ᶜᵒᵐᵉ ᵃⁿᵈ ᵃᵍʳᵉᵉ ᵒⁿ ¹ ᵖʳᶦᶜᵉ ⁽ˡᵉᵗ’ˢ ᵃˡˡ ᶜʰᵃʳᵍᵉ $⁵⁰⁰⁰ ᶠᵒʳ ᵃ ᵖʰᵒⁿᵉ, ᵃˢ ᵃ ᶜᵒⁿˢᵘᵐᵉʳ ᵘʳ ˢᶜʳᵉʷᵉᵈ ʰᵃᵛᶦⁿᵍ ᵗᵒ ᵖᵃʸ ᵗʰᵃᵗ ᵎᵎ ⁿᵉᵉᵈ ᶜᵒᵐᵖᵉᵗᶦᵗᶦᵒⁿ⁾ ᴬˡˢᵒ ʷ ᵍᵃˢ…
𝗣𝗿𝗲𝗱𝗮𝘁𝗼𝗿𝘆 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: 𝗜𝘀 𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝗮 𝘃𝗲𝗿𝘆 𝗹𝗼𝘄 𝗽𝗿𝗶𝗰𝗲 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗼𝘂𝘁 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
ᴮᶦᵍ ᶜᵒᵐᵖᵃⁿᶦᵉˢ ᶜᵃⁿ’ᵗ ʲᵘˢᵗ ᶜʰᵃʳᵍᵉ ˢᵘᵖᵉʳ ᶜʰᵉᵃᵖ ᵖʳᶦᶜᵉˢ ᵗᵒ ᵈʳᶦᵛᵉ ᵒᵘᵗ ᶜᵒᵐᵖᵉᵗᶦᵗᶦᵒⁿ. ᴾʳᵒᵗᵉᶜᵗˢ ˢᵐᵃˡˡᵉʳ ᶜᵒᵐᵖᵃⁿᶦᵉˢ
