sport exam Flashcards

Question

MULTIPLE CHANNELS of distribution

Answer 1

Involves more than one type of distribution channel to reach customers. Increases product and service **exposure** and provides an opportunity to reach different **parts** of the consumer market. Website (direct) Retail Stores (direct) Sells to retailers such as Foot Locker (indirect)

Answer 2

Outlet: A place where a marketed product is released and made available or where it is placed. Venue: Is an outlet but is a place where live events are presented.

Answer 3

𝗣𝗿𝗶𝗰𝗲 𝗟𝗶𝗻𝗶𝗻𝗴: 🏀Selling all goods in a product line at specific 𝗽𝗿𝗶𝗰𝗲 𝗽𝗼𝗶𝗻𝘁𝘀. 🏀E.g. a business may decide to sell its basketballs at three price points(to hit diff target markets what ppl can afford)– $9.99, $19.99, $29.99. 🏀Easier for customers to make purchasing decisions. 𝗕𝘂𝗻𝗱𝗹𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 👕Selling several items as a package for a set price. 👕Products individually would cost more than the package price. ᶠᵃᵐᶦˡʸ ˢᶦᶻᵉ⁻ ᶜᵒˢᵗ ˡᵉˢˢ ᵗʰᵉⁿ ᵗʰᵉ ᶦᵗᵉᵐˢ ˢᵒˡᵈ ˢᵉᵖᵃʳᵃᵗᵉˡʸᵎ …ᵐᵃᵏᵉ ᵃ ᶜᵒᵐᵇᵒ ˢᵒ ᶦᵗ ᵉⁿᶜᵒᵘʳᵃᵍᵉˢ ᵘ ᵗᵒ ᵇᵘʸ ᵐᵒʳᵉ…ˡᶦᵏᵉ ᵇᵘʸ ¹ ᵍᵉᵗ ᵒⁿᵉ ⁵⁰% ᵒᶠᶠ…ᵐᵃᵏᵉᵘᵖ ᶜʰʳᶦˢᵗᵐᵃˢ ᵛᵃˡᵘᵉ ˢᵉᵗˢ/ᵇᵘⁿᵈˡᵉˢ…ᵖᵃᶜᵏ ᵒᶠ ᵗ⁻ˢʰᶦʳᵗˢ…ˢᶦᵐᵒⁿᵉᵗᵗᶦ’ˢ ʷᶦᶠᵉ ʲᵘˢᵗ ⁿᵉᵉᵈᵉᵈ ¹ ᵗᵃⁿᵏ ᵗᵒᵖ ⁽ ¹ ᵗᵒᵖ $¹⁰ ᵒʳ ² ᵗᵒᵖˢ ᶠᵒʳ $¹⁵, ˢʰᵉ ᵇᵒᵘᵍʰᵗ ²ᵎ⁾⁻⁻ˢʰᵉ ˢᵃᶦᵈ ˢʰᵉ ˢᵃᵛᵉᵈ ᵐᵒⁿᵉʸ $⁵, ᵇᵘᵗ ⁿᵒ ᵘ ˢᵖᵉⁿᵗ $⁵ ᵐᵒʳᵉ ᵇᵉᶜᵃᵘˢᵉ ˢʰᵉ ⁿᵉᵉᵈᵉᵈ ¹, ᵗʰᶦˢ ᶦˢ ʰᵒʷ ᶜᵒᵐᵖᵃⁿᶦᵉˢ ᵍᵉᵗ ᵘ ᵖˢʸᶜʰᵒˡᵒᵍᶦᶜᵃˡ ᵃˢᵖᵉᶜᵗᵎ. ᴿᵉᵉᵇᵒᵏ ⁿᶦᵏᵉ ʳ ᵍʳᵉᵃᵗ ᵃᵗ ᵗʰᵃᵗ, ¹ ᵖᵃᶦʳ $⁹⁹, ᵒᵗʰᵉʳ ᵒⁿᵉ ʰᵃˡᶠ ᵒᶠᶠ..ᵐᵒˢᵗ ᵖᵖˡ ᵈᵒⁿ’ᵗ…ᶦᵗ ᶜᵒᵘˡᵈ ᵇ ᵃ ᵍᵒᵒᵈ ᵈᵉᵃˡ ᶠᵒʳ ᵘ ᵇᵘᵗ ᵗʰᵃᵗ’ˢ ʰᵒʷ ᵗʰᵉʸ ᵍᵉᵗ ᵘ ᵗᵒ ˢᵖᵉⁿᵈ ᵗʰᵉⁿ ᵃⁿᵈ ᵗʰᵉʳᵉ. 𝗬𝗶𝗲𝗹𝗱-𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 🎫𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐢𝐭𝐞𝐦𝐬 𝐚𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐩𝐫𝐢𝐜𝐞𝐬 𝐭𝐨 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐰𝐡𝐞𝐧 𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐜𝐚𝐩𝐚𝐜𝐢𝐭𝐲 𝐢𝐬 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝. 🎫E.g. Seating in an arena. Some seats are priced higher than others due to their location or the time they are purchased. Different areas in the stadium/venue hv diff pricing. 🎫E.g.𝑻𝒊𝒆𝒓𝒆𝒅 𝑷𝒓𝒊𝒄𝒊𝒏𝒈– charging more for tickets to home games against more competitive opponents.When so-so teams come to town it would be cheaper, if lakers come the price will go up! Sports just started doing this in the past decade! Loss leader: A loss leader is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services….. they saved 800 dollars on a tv so they think now I have 800 to spend here !!!

Answer 4

𝗣𝗿𝗶𝗰𝗲 𝗙𝗶𝘅𝗶𝗻𝗴: 𝗔𝗻 𝗶𝗹𝗹𝗲𝗴𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘄𝗵𝗲𝗿𝗲𝗯𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗰𝗼𝗻𝘀𝗽𝗶𝗿𝗲 𝘁𝗼 𝘀𝗲𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗽𝗿𝗶𝗰𝗲. ᶜᵒᵐᵖᵃⁿᶦᵉˢ ᶜᵃⁿ’ᵗ ᶜᵒᵐᵉ ᵗᵒᵍᵉᵗʰᵉʳ ᵗᵒ ᶜᵒⁿˢᵖᶦʳᵉ ᵒⁿ ᵗʰᵉ ˢᵃᵐᵉ ᵖʳᶦᶜᵉ. ᴬᵖᵖˡᵉ ˢᵃᵐˢᵘⁿᵍ ᴳᵒᵒᵍˡᵉ ᶜᵃⁿ’ᵗ ᶜᵒᵐᵉ ᵃⁿᵈ ᵃᵍʳᵉᵉ ᵒⁿ ¹ ᵖʳᶦᶜᵉ ⁽ˡᵉᵗ’ˢ ᵃˡˡ ᶜʰᵃʳᵍᵉ $⁵⁰⁰⁰ ᶠᵒʳ ᵃ ᵖʰᵒⁿᵉ, ᵃˢ ᵃ ᶜᵒⁿˢᵘᵐᵉʳ ᵘʳ ˢᶜʳᵉʷᵉᵈ ʰᵃᵛᶦⁿᵍ ᵗᵒ ᵖᵃʸ ᵗʰᵃᵗ ᵎᵎ ⁿᵉᵉᵈ ᶜᵒᵐᵖᵉᵗᶦᵗᶦᵒⁿ⁾ ᴬˡˢᵒ ʷ ᵍᵃˢ… 𝗣𝗿𝗲𝗱𝗮𝘁𝗼𝗿𝘆 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: 𝗜𝘀 𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝗮 𝘃𝗲𝗿𝘆 𝗹𝗼𝘄 𝗽𝗿𝗶𝗰𝗲 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗼𝘂𝘁 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. ᴮᶦᵍ ᶜᵒᵐᵖᵃⁿᶦᵉˢ ᶜᵃⁿ’ᵗ ʲᵘˢᵗ ᶜʰᵃʳᵍᵉ ˢᵘᵖᵉʳ ᶜʰᵉᵃᵖ ᵖʳᶦᶜᵉˢ ᵗᵒ ᵈʳᶦᵛᵉ ᵒᵘᵗ ᶜᵒᵐᵖᵉᵗᶦᵗᶦᵒⁿ. ᴾʳᵒᵗᵉᶜᵗˢ ˢᵐᵃˡˡᵉʳ ᶜᵒᵐᵖᵃⁿᶦᵉˢ

Answer 5

Represents a general product category and does not carry a company or brand name. ⁽ⁿᵒⁿᵃᵐᵉ ᵇʳᵃⁿᵈ⁻⁻⁻ᵍᵉⁿᵉʳᶦᶜ ᵇᶜ ᵇᵉˡᵒⁿᵍˢ ᵗᵒ ᴺᵒᶠʳᶦˡˢˢ “ˡᶦᶠᵉ” ᶦˢ ˢʰᵒᵖᵖᵉʳˢ’ ᵍᵉⁿᵉʳᶦᶜ ᵇʳᵃⁿᵈ ᶜʰᵉᵃᵖᵉʳ ᵇᶜ ˢʰᵒᵖᵖᵉʳˢ ᵒʷⁿ ᶦᵗ ˢᵒ ᶦᵗ’ˢ ᶜʰᵉᵃᵖᵉʳ, ᴶᵘˢᵗ ᵇᶜ ᶦᵗ’ˢ ᶜʰᵉᵃᵖᵉʳ ⁿᵒᵗ ˡᵉˢˢ ᵉᶠᶠᵉᶜᵗᶦᵛᵉ ᵇᵘᵗ ᵗʰᵃᵗ’ˢ ᵗʰᵉ ᵖᵒʷᵉʳ ᵒᶠ ᵇʳᵃⁿᵈᶦⁿᵍ..ʸᵒᵘ’ᵈ ʳᵃᵗʰᵉʳ ᵍᵉᵗ ᵗʸˡᵉⁿᵒˡ/ᵇᵉⁿᵃᵈʳʸˡ, ᵗʰᵃⁿ “ˡᶦᶠᵉ” ᶜᵒᵘᵍʰ ˢʸʳᵘᵖ….ᶜʰᵉᶜᵏ ᵗʰᵉ ᵇᵃᶜᵏ ᵗʰᵉ ᶦⁿᵍʳᵉᵈᶦᵉⁿᵗˢ ᵂᵃˡᵐᵃʳᵗ ᵇʳᵃⁿᵈ⁻⁻”ᵍʳᵉᵃᵗ ᵛᵃˡᵘᵉ”..”ᵍᵉᵒʳᵍᵉ” ᶜᵃⁿᵃᵈᶦᵃⁿ ᵗᶦʳᵉ ᵇʳᵃⁿᵈ “ᶠʳᵃⁿᵏˢ”⁻⁻ᵖᵒᵗᵃᵗᵒ ᶜʰᶦᵖˢ.ᵐᵒᵗᵒʳ ᵒᶦˡ.

Answer 6

INTERMEDIARY BRANDS (E.g. Costco - Kirkland products) Carries a name developed by the wholesalers. Intermediaries contract with manufacturers to make products that are sold under their own private labels. . GENERIC BRANDS Represents a general product category and does not carry a company or brand name. ⁽ⁿᵒⁿᵃᵐᵉ ᵇʳᵃⁿᵈ⁻⁻⁻ᵍᵉⁿᵉʳᶦᶜ ᵇᶜ ᵇᵉˡᵒⁿᵍˢ ᵗᵒ ᴺᵒᶠʳᶦˡˢˢ “ˡᶦᶠᵉ” ᶦˢ ˢʰᵒᵖᵖᵉʳˢ’ ᵍᵉⁿᵉʳᶦᶜ ᵇʳᵃⁿᵈ ᶜʰᵉᵃᵖᵉʳ ᵇᶜ ˢʰᵒᵖᵖᵉʳˢ ᵒʷⁿ ᶦᵗ ˢᵒ ᶦᵗ’ˢ ᶜʰᵉᵃᵖᵉʳ, ᴶᵘˢᵗ ᵇᶜ ᶦᵗ’ˢ ᶜʰᵉᵃᵖᵉʳ ⁿᵒᵗ ˡᵉˢˢ ᵉᶠᶠᵉᶜᵗᶦᵛᵉ ᵇᵘᵗ ᵗʰᵃᵗ’ˢ ᵗʰᵉ ᵖᵒʷᵉʳ ᵒᶠ ᵇʳᵃⁿᵈᶦⁿᵍ..ʸᵒᵘ’ᵈ ʳᵃᵗʰᵉʳ ᵍᵉᵗ ᵗʸˡᵉⁿᵒˡ/ᵇᵉⁿᵃᵈʳʸˡ, ᵗʰᵃⁿ “ˡᶦᶠᵉ” ᶜᵒᵘᵍʰ ˢʸʳᵘᵖ….ᶜʰᵉᶜᵏ ᵗʰᵉ ᵇᵃᶜᵏ ᵗʰᵉ ᶦⁿᵍʳᵉᵈᶦᵉⁿᵗˢ ᵂᵃˡᵐᵃʳᵗ ᵇʳᵃⁿᵈ⁻⁻”ᵍʳᵉᵃᵗ ᵛᵃˡᵘᵉ”..”ᵍᵉᵒʳᵍᵉ” ᶜᵃⁿᵃᵈᶦᵃⁿ ᵗᶦʳᵉ ᵇʳᵃⁿᵈ “ᶠʳᵃⁿᵏˢ”⁻⁻ᵖᵒᵗᵃᵗᵒ ᶜʰᶦᵖˢ.ᵐᵒᵗᵒʳ ᵒᶦˡ.

Answer 7

𝗠𝗔𝗡𝗨𝗙𝗔𝗖𝗧𝗨𝗥𝗘𝗥 𝗕𝗥𝗔𝗡𝗗𝗦: 𝗔 𝗯𝗿𝗮𝗻𝗱 𝗼𝘄𝗻𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. 𝗔. 𝗠𝘂𝗹𝘁𝗶-𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴👟 Used when the manufacturer uses one name for all its products. ⁽ᵉˣ. ᴺᶦᵏᵉᵎᵎᴱᵛᵉʳʸᵗʰᶦⁿᵍ ᶦˢ ᴺᶦᵏᵉ, ᵒⁿᵉ ᶦᵐᵃᵍᵉ ᶠᵒʳ ᵉᵛᵉʳʸᵗʰᶦⁿᵍᵎᵎ⁾ 𝗕. 𝗠𝘂𝗹𝘁𝗶-𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴🍼🧴🧻 Each product in a product line has a distinctive name. An advantage is that each product has its own distinct image. One disadvantage is the cost. ⁽ᵉᵃᶜʰ ᵖʳᵒᵈᵘᶜᵗ ˡᶦⁿᵉ ʰᵃˢ ᵒʷⁿ ᵐᵃʳᵏᵉᵗᶦⁿᵍ ᵒʷⁿ ᵉᵐᵖˡᵒʸᵉᵉˢ⁾ ⁽ᵉˣ. ᴾ&ᴳ ..ⁿᵉᵛᵉʳ ᵃᶜᵗᵘᵃˡˡʸ ˢᵃʷ ᵗʰᵉ ⁿᵃᵐᵉ ᵖʳᵒᶜᵗᵉʳ ᵃⁿᵈ ᵍᵃᵐᵇˡᵉ⁻⁻⁻> ᵗᶦᵈᵉ, ᵖᵃᵐᵖᵉʳˢ, ᵍᶦˡˡᵉᵗᵗᵉ ⁽ᵃˡˡ ᵖʳᵒᵈᵘᶜᵗ ˡᶦⁿᵉˢ ᵘⁿᶦᵠᵘᵉ ⁿᵃᵐᵉ⁾⁾ ᴬᵈᵛᵃⁿᵗᵃᵍᵉ ᶦˢ ᶦᶠ ᵒⁿᵉ ᵍᵉᵗˢ ʰᵘʳᵗ…ᵉˣ. ᴳᶦˡˡᵉᵗᵗᵉ ᵗᵒˣᶦᶜ…ᵐᵒˢᵗ ᵖᵖˡ ᵈᵒⁿᵗ ᵏⁿᵒʷ ᵖ&ᴳ ᵐᵃᵈᵉ ᶦᵗ ⁽ᶦᵗˢ ˢᵉᵖᵃʳᵃᵗᵉ ᵇʳᵃⁿᵈ⁾ ˢᵒ ᵗʰᵉʸ’ˡˡ ˢᵗᶦˡˡ ᵇᵘʸ ᵗʰᵉ ᵒᵗʰᵉʳ ᵖʳᵒᵈᵘᶜᵗˢ…ʳᵉᵖᵘᵗᵃᵗᶦᵒⁿ ᵒᶠ ᵒᵗʰᵉʳ ᵖʳᵒᵈᵘᶜᵗ ᵏᵉᵖᵗ. 𝗖. 𝗖𝗼-𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴💳✈ Combines one or more brands to increase customer loyalty and sales for each product. https://www.youtube.com/watch?v=nuvisHAlJzo ᵀʷᵒ ᵇʳᵃⁿᵈˢ ᶜᵒᵐᶦⁿᵍ ᵗᵒᵍᵉᵗʰᵉʳᵎ ᴬᵐᵉʳᶦᶜᵃⁿ ᵉˣᵖʳᵉˢˢ ᶜᵒᵐᵇᶦⁿᵉᵈ ʷ ᵃᶦʳᵐᶦˡᵉˢ …ᶜᵒ ᵇʳᵃⁿᵈᶦⁿᵍ ⁽ᵗᶦᵐ ʰᵒʳᵗᵒⁿˢ ᵛᶦˢᵃ..ᵃᵐᵃᶻᵒⁿ ᵛᶦˢᵃ..ᵖᶦᶻᶻᵃ ᵖᶦᶻᶻᵃ ᶜᵒᵇʳᵃⁿᵈˢ ʷ ˢᶦˡᵛᵉʳ ᶜᶦᵗʸ ᶠʳᵉᵉ ᵗᶦᶜᵏᵉᵗˢ⁾..ᵐᶜᵈᵒⁿᵃˡᵈˢ ʷ ʳᵃᵖᵗᵒʳˢ

Answer 8

𝗕𝗿𝗮𝗻𝗱: A name, word or words, symbol, or design that identifies an organization and its products. 𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗺𝗲: A word or words, letters, or numbers representing a brand. 𝗧𝗿𝗮𝗱𝗲𝗺𝗮𝗿𝗸: (to protect a brand!) A device that legally identifies ownership of a registered brand or trade name. ˢᵖᵒʳᵗˢ ᵃⁿᵈ ᵉⁿᵗᵉʳᵗᵃᶦⁿᵐᵉⁿᵗ ᵒʳᵍᵃⁿᶦᶻᵃᵗᶦᵒⁿˢ ᵃⁿᵈ ᶜᵒᵐᵖᵃⁿᶦᵉˢ ˢᵗʳᶦᵛᵉ ᵗᵒ ᵈᵉᵛᵉˡᵒᵖ ˢᵗʳᵒⁿᵍ ᵇʳᵃⁿᵈˢ ᵗᵒ ᵈᶦᶠᶠᵉʳᵉⁿᵗᶦᵃᵗᵉ ᵗʰᵉᵐˢᵉˡᵛᵉˢ ᶠʳᵒᵐ ᵒⁿᵉ ᵃⁿᵒᵗʰᵉʳ. ᵂʰᵉⁿ ᵃ ᵇʳᵃⁿᵈ ⁿᵃᵐᵉ ᵒʳ ᵗʳᵃᵈᵉ ⁿᵃᵐᵉ ᶦˢ ʳᵉᵍᶦˢᵗᵉʳᵉᵈ, ᶦᵗ ᵃˡˢᵒ ᵇᵉᶜᵒᵐᵉˢ ᵃ ᵗʳᵃᵈᵉᵐᵃʳᵏ. ᴺᶦᵏᵉ⁻ᵇʳᵃⁿᵈ ⁿᵃᵐᵉ. ˢʷᵒᵒˢʰ⁻ ᵃ ˢʸᵐᵇᵒˡ/ˡᵒᵍᵒ ⁽ᵖᵃʳᵗ ᵒᶠ ᵃ ᵇʳᵃⁿᵈ⁾..ᵇʳᵃⁿᵈ ᶦˢ ᵗʰᵉ ˡᵒᵍᵒ ᵃⁿᵈ ⁿᵃᵐᵉ

Answer 9

𝗧𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗵𝗮𝘀 𝗯𝗲𝘆𝗼𝗻𝗱 𝗶𝘁𝘀 𝗮𝗰𝘁𝘂𝗮𝗹 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀. 𝑩𝒓𝒂𝒏𝒅 𝒆𝒒𝒖𝒊𝒕𝒚 𝒉𝒂𝒔 𝒇𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝒗𝒂𝒍𝒖𝒆 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒍𝒊𝒄𝒆𝒏𝒔𝒊𝒏𝒈 ⁽ˡᶦᶜᵉⁿˢᶦⁿᵍ ᶦˢ ʷʰᵉⁿ ˢᵒᵐᵉᵒⁿᵉ ʷᵃⁿᵗˢ ᵗᵒ ᵖᵃʸ ᵃ ᶠᵉᵉ ᵗᵒ ᵘˢᵉ ᵗʰᵉ ˡᵒᵍᵒ ᵃⁿᵈ ⁿᵃᵐᵉ ᵗᵒ ᵐᵃᵏᵉ ˢᵗᵘᶠᶠ ⁽ʷᶦⁿᶜʳᵃᶠᵗ ᵖᵒˢᵗᵉʳ ᵐᵃᵏᵉʳˢ ᵖᵃᶦᵈ ʳᵃᵖᵗᵒʳˢ/ % ᵃᵐᵒᵘⁿᵗ ᵒᶠ ˢᵃˡᵉˢ $ ᵗᵒ ᵖᵘᵗ ᵗʰᵉ ᵇʳᵃⁿᵈ ᵒⁿ ᵗʰᵉᶦʳ ᵖᵒˢᵗᵉʳˢ⁾..ᶜᵒᶜᵃ ᶜᵒˡᵃ ᵉˣᵗᵉⁿᵈᵉᵈ ᵖʳᵒᵈᵘᶜᵗˢ..⁽ᵘʳ ᶜᵒᶜᵃ ᶜᵒˡᵃ ʷᵃˡˡᵉᵗᵎ⁾ Customers are generally willing to pay a higher price for products with brand equity.

Answer 10

1.𝗗𝗲𝘃𝗲𝗹𝗼𝗽 the brand in the customer’s mind as part of a class of products. 𝗘.𝗴. 𝗚𝗮𝘁𝗼𝗿𝗮𝗱𝗲 𝗶𝘀 𝗮 𝘀𝗽𝗼𝗿𝘁𝘀 𝗱𝗿𝗶𝗻𝗸 ⁽ᵉᵈᵘᶜᵃᵗᵉ ᶜᵒⁿˢᵘᵐᵉʳˢ ᵐᶦⁿᵈ ᵃᵇ ʷʰᵃᵗ ᶦᵗ ᶦˢ..ᵇʳᵃⁿᵈˢ⁽ᵐᶜᵈᵒⁿᵃˡᵈˢ⁾ ˢᵖᵉⁿᵗ ᵈᵉᶜᵃᵈᵉˢ ᵗᵒ ᵈᵉᵛᵉˡᵒᵖ ʷʰᵃᵗ ᵗʰᵉ ᵇʳᵃⁿᵈ ᶦˢ ᶦⁿ ᵘʳ ᵐᶦⁿᵈ⁾ 𝗟𝗶𝗻𝗸 the product’s brand 𝗻𝗮𝗺𝗲 𝘁𝗼 𝗶𝘁𝘀 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻 and make some type of 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 connection with the product. 𝗘.𝗴. 𝗚𝗮𝘁𝗼𝗿𝗮𝗱𝗲 𝗵𝗲𝗹𝗽𝘀 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀 𝘁𝗼 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗯𝗲𝘁𝘁𝗲𝗿 𝗶𝗻 𝗮𝘁𝗵𝗹𝗲𝘁𝗶𝗰 𝗲𝘃𝗲𝗻𝘁𝘀 ᵈᵉᵛᵉˡᵖ ᶦⁿ ᵗʰᵉᶦʳ ᵐᶦⁿᵈ ᵗʰᵃᵗ ᶦᶠ ᵘ ᵈʳᶦⁿᵏ ᵃ ᵍʳᵃᵗᵒʳᵃᵈᵉ ʷᶦˡˡ ʰᵉˡᵖ ᵘ ᵖᵉʳᶠᵒʳᵐ ᵇᵉᵗᵗᵉʳ…ᶦⁿ ᵘʳ ᵐᶦⁿᵈ ᵗʰᵉʸᵛᵉ ˡᶦⁿᵏᵉᵈ ᵗʰᵃᵗ ᵗʰᶦˢ ᶦˢ ᵗʰᵉ ᵇᵉˢᵗ ᵖʳᵒᵈᵘᶜᵗ⁾ 3.𝗛𝗲𝗹𝗽 consumers think and feel the way you want them to regarding your product. 𝗘.𝗴. 𝗚𝗮𝘁𝗼𝗿𝗮𝗱𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗳 𝗰𝗵𝗼𝗶𝗰𝗲 𝗳𝗼𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀. ⁽ʷʰᵉⁿ ᵘ ˢᵉᵉ ˡᵉᵇʳᵒⁿ ʲᵃᵐᵉˢ ᵈʳᶦⁿᵏ ᵍᵗᵒʳᵃᵈᵉ ᵘ ʷᶦˡˡ ʷᵃⁿᵗ ᵗᵒ ᵇᵉ ˡᶦᵏᵉ ʰᶦᵐ⁾..ᵗʰᵉʳᵉˢ ˢᵖᵒⁿˢᵒʳˢʰᶦᵖˢ ᵗʰᵗᵃ ᵒⁿˡʸ ᵒⁿ ᵗʰᵉ ˢᶦᵈᵉˡᶦⁿᵉˢ ᵍᵃᵗᵒʳᵃᵈᵉˢ ᵃʳᵉ ᵃˡˡᵒʷᵉᵈ ˢᵒ ʷᵃᵗᶜʰᵉʳˢ ᵗʰᶦⁿᵏ ᵉᵛᵉʳʸᵒⁿᵉ ᵈʳᶦⁿᵏˢ ᶦᵗ⁾

Answer 11

**Promotional advertising** Advertising with a goal of selling an item being promoted. ⁽ˢᶦᵐᵒⁿᵉᵗᵗᶦ: “ᵀʰᶦˢ ᶦˢ ᵃᵗ ᵗʰᵉ ˢᶜᵒᵗᶦᵃᵇᵃⁿᵏ ᴬʳᵉⁿᵃ. ᴵ ʷᵃˢ ᵗʳʸᶦⁿᵍ ᵗᵒ ʷᵃˢʰ ᵐʸ ʰᵃⁿᵈˢ ᶦⁿ ᵗʰᵉ ᴹᵉⁿ’ˢ ᵂᵃˢʰʳᵒᵒᵐ ᵃⁿᵈ ᴵ ˢᵉᵉ ᵃ ᴾʳᵒᵐᵒᵗᶦᵒⁿᵃˡ ᴬᵈ ᶠᵒʳ ᴺᶦᵛᵉᵃ ᶠᵒʳ ᴹᵉⁿᵎ”⁾. ᶜᵃˡˡ ᵒᶠ ᵈᵘᵗʸ ᵃᵈ ᵖʳᵉᵒʳᵈᵉʳ ⁿᵒʷ,ᵍᵒᵃˡ ᶦˢ ᵗᵒ ˢᵉˡˡ ᵃⁿᵈ ᶦᵗᵉᵐᵎᵎᵎ..ᵐᵒᵛᶦᵉ ᵗʳᵃᶦˡᵉʳ **Institutional Advertising** Advertising with a goal of developing goodwill or positive image. ᴬᵗ ᵗʰᵉ ᵉⁿᵈ ᵒᶠ ᵗʰᵉ ᵀᵒʳᵒⁿᵗᵒ ᴮˡᵘᵉ ᴶᵃʸˢ/ ᴿᵃᵖᵗᵒʳˢ/ᴹᵃᵖˡᵉ ᴸᵉᵃᶠˢ ʳᵉᵍᵘˡᵃʳ ˢᵉᵃˢᵒⁿ ʸᵒᵘ ᵐᶦᵍʰᵗ ˢᵉᵉ ᵃⁿ ᵃᵈ ᶦⁿ ᵗʰᵉ ⁿᵉʷˢᵖᵃᵖᵉʳ “ᵀʰᵃⁿᵏᶦⁿᵍ” ᵗʰᵉ ᶠᵃⁿˢ…….“ᴳᵒᵗ ᴹᶦˡᵏ” ᵃᵈˢ ʷᶦᵗʰ ᶜᵉˡᵉᵇʳᶦᵗᶦᵉˢ…ˢᵖʳᵉᵃᵈ ᵍᵒᵒᵈʷᶦˡˡ ⁿᵒᵗ ˢᵗʳᵃᶦᵍʰᵗ ᵘᵖ ᵖʳᵒᵐᵒᵗᶦⁿᵍ ˡᵃᶜᵗᵃⁿᶜᶦᵃ ᵇʳᵃⁿᵈ…ᵀᶦᵐʰᵒʳᵗᵒⁿˢ ᵃᵈ ʷᵃⁿᵗ ᵘ ᵗᵒ ᵃˢˢᵒᶜᶦᵃᵗᵉ ʰᵒᶜᵏᵉʸ ʷ ᵗᶦᵐᵐᶦᵉˢ, ˢᶦᵐᵒⁿᵉᵗᵗᶦ ˢᵃʷ ᵖᵃʳᵉⁿᵗˢ ᵃᵗ ʰᵒᶜᵏᵉʸ ʳᶦⁿᵏ ʷ ᵗᶦᵐˢ ˢᵒ ᶦⁿ ᵘʳ ᵇʳᵃᶦⁿ ᶦᵗ’ˢ ʰᵒᶜᵏᵉʸ⁻>ᵗᶦᵐᵐᶦᵉˢ. ᴬᵈ ʷʰᵉʳᵉ ʷᵃʸⁿᵉ ᵍʳᵉᵗᶻᵏʸ ᵐᵉᵗ ᵗᶦᵐ ʰᵒʳᵗᵒⁿ ᵃⁿᵈ ᵗᶦᵐ ʰᵒʳᵗᵒⁿ ˢᶦᵍⁿᵉᵈ ᶦᵗ ᶠᵒʳ ʰᶦᵐ ᵒⁿᵃ ⁿᵃᵖᵏᶦⁿ..ᵖᵘˡˡˢ ᵒⁿ ʰᵉᵃʳᵗˢᵗʳᶦⁿᵍˢ…ᵉᵛᵉⁿ ᶦᶠ ᶜᵒᶠᶠᵉ ᵐᵃᵏᵉˢ ᵃⁿ ᵃᵖᵖᵉᵃʳᵃⁿᶜᵉ, ᵗʰᵃᵗˢ ⁿᵒᵗ ʷʰᵃᵗ ᵗʰᵉ ᵃᵈˢ ᵃᵇᵒᵘᵗ. ᵀᶦᵐˢ ᵈᶦᵈ ᵃ ᵍᵒᵒᵈ ʲᵒᵇ ʳᵉˡᵃᵗᶦⁿᵍ ᵗᵒ ᶜᵃⁿᵃᵈᶦᵃⁿ ᶜᵘˡᵗᵘʳᵉ..ᵗᶦᵐˢ ʷᵃⁿᵗᵉᵈ ᵗᵒ ᶜᵒⁿⁿᵉᶜᵗ ʷ ᵗʰᵉ ᶜᵒˡᵈ ʷᵉᵃᵗʰᵉʳ, ᶦᵐᵐᶦᵍʳᵃⁿᵗˢ, ʰᵒᶜᵏᵉʸ,

Answer 12

🦸Licensing: An agreement which gives a company the right to use another’s brand name, patent, or other intellectual property for a royalty or fee. ᶜᵒᵐᵖᵃⁿᶦᵉˢ ˡᵉᵗ ᵐᶦⁿᶦˢᵒ ᵖᵘᵗ ᵗʰᵉᶦʳ ᶜʰᵃʳᵃᶜᵗᵉʳˢ ᵒⁿ ᵗʰᵉᶦʳ ˢᵗᵘᶠᶠ :> . ˢᵗᶦᶜᵏᵉʳ ᶜᵒᵐᵖᵃⁿʸ ᶜᵒᵐᵉˢ ᵗᵒ ⁿᶦⁿᵗᵉⁿᵈᵒ ᵃⁿᵈ ᵃˢᵏᵉᵈ ᶠᵒʳ ᵐᵃʳᶦᵒ ᶦᵐᵃᵍᵉ, ⁿᶦⁿᵗᵉⁿᵈᵒ ˢᵃᶦᵈ ʸᵉˢ ᵇᵘᵗ ᵖᵃʸ ᵘˢ…ᵖᵉᵃᶜᵉ ᶜᵒˡˡᵉᶜᵗᶦᵛᵉˀˀ⁾ 🦸The licensor is the company or individual granting the license. 🦸The licensee is the company or individual paying for the rights to use the licensor’s name or property. ᴸᶦᶜᵉⁿˢᵉᵉ ⁻ ⁿᶦᵏᵉ ᶠᵒʳ ʲᵉʳˢᵉʸˢ ˡᶦᶜᵉⁿˢᵒʳ⁻ʳᵃᵖᵗᵒʳˢ ˡᵉᵗ ⁿᶦᵏᵉ ᵖᵘᵗ ᵗʰᵉᶦʳ ˡᵒᵍᵒ ˢᵒⁿʸ ᵖᵘʳᶜʰᵃˢᵉᵈ ˡᶦᶜᵉⁿˢᵉ ᵗᵒ ᵐᵃᵏᵉ ˢᵖᶦᵈᵉʳᵐᵃⁿ ᵐᵒᵛᶦᵉˢ….ˢᵒⁿʸ ᶦˢ ˡᶦᶜᵉⁿˢᵒʳ ᶠᵒʳ ˢᵖᶦᵈᵉʳᵐᵃⁿ. ᴸᶦᶜᵉⁿˢᶦⁿᵍ ᵃⁿᵈ ʳᵒʸᵃˡᵗᶦᵉˢ ᵃʳᵉ ᵐᵃʲᵒʳ ᵃˢᵖᵉᶜᵗˢ ᵒᶠ ᵇᵒᵗʰ ᵗʰᵉ ˢᵖᵒʳᵗˢ ᵃⁿᵈ ᵉⁿᵗᵉʳᵗᵃᶦⁿᵐᵉⁿᵗ ᶦⁿᵈᵘˢᵗʳʸ. ᴱⁿᵗᵉʳᵗᵃᶦⁿᵐᵉⁿᵗ ᵃⁿᵈ ˢᵖᵒʳᵗˢ ʳᵉˡᵃᵗᵉᵈ ᶜᵒᵐᵖᵃⁿᶦᵉˢ ᵘᵗᶦˡᶦᶻᵉ ᵐᵉʳᶜʰᵃⁿᵈᶦˢᶦⁿᵍ ᵃⁿᵈ ˢᵉˡˡ ˡᶦᶜᵉⁿˢᵉᵈ ᵖʳᵒᵈᵘᶜᵗˢ. Licensed Products: Goods or services that legally use logos or images owned by other companies or people. (Funko pays a royalty/licensing fee to Sony to be able to use the Spider man image)

Answer 13

🎹Licensing applies to music, software, motion pictures, and videos/DVDs. 🥁A songwriter and publisher of a song may charge a licensing fee when an artist and label want to record that song. 🎷Artists, writers, and publishers receive royalties, or a percentage of record sales or fees for broadcast performances. 🎻Top artists may receive up to 15% of CD/online sales! (most artists lower percents..mo popular u are mo money u can demand) 🎼In the past mo ppl paid for music (ppl bought albums!! Now on spotify) –now they make main money from concerts endorsements ᴿᵉᵐᵃᵏᵉ ᵍᵘʸ ʰᵃᵈ ᵗᵒ ᵖᵃʸ ᵗʳᵃᶜʸ ᶜʰᵃᵖᵐᵃⁿ ᵃⁿᵈ ᵖᵖˡ ʷʰᵒ ᵒʷⁿ ᶦᵗ ˢᵒ ʰᵉ ᶜᵒᵘˡᵈ ˢᵃᵐᵖˡᵉ ʰᵉʳ ˢᵒⁿᵍ..ˢʰᵉ ʳᵉᶜᵉᶦᵛᵉᵈ ᵃ ˡᵒᵗ ᵒᶠ $

Answer 14

Sports ent /org/licensor: Reinforce image Build team spirit Companies/licensee Profit Build presence through merchandise Reach a new audience Mutual advantages: Publicity Revenue Brand awareness

Answer 15

An endorsement is a statement of approval of a product, service, or idea made by an individual or organization speaking on behalf of the advertiser. Involves using a celebrity or public figure to represent and promote a company and that company’s products👍 Definition: Any type of advertising done by a person who reflects his or her own opinions, beliefs, findings, and experiences that are separate from those associated with the product’s company. The endorser has to be a legitimate user of the product/service and he/she would have to be allowed to provide his opinion about the product/service without being told what to say by the organization.

Answer 16

**Entitlements** Occur when there is one major sponsor for an event. (National Bank Open is the major sponsor for this tennis event in Toronto and Montreal. There are more sponsors, but they are the one major one and the event is called after their name.) **Facility Entitlements** A company purchases the promotional rights to an entire stadium(This is the Budweiser Stage downtown Toronto where concerts are held. Used to be called Molson Amphitheater. ) **Product Exclusivity** Only one product in a product category is granted sponsorship. This prevents competitors from selling or promoting their product during sponsored events. (At McDonalds, you can only buy Coca Cola products such as Coke, Sprite, Nestea, Powerade, Dasani etc. You cannot get Pepsi products!!)

Answer 17

advertising, sales promotion, publicity, and personal selling (Product price place promotion is diff than promotional mix! Exam-specific case study of promotional mix or marketing mix don’t mix them up!!!!!!!!!!!!!!!!!!!!!!!!!)

Answer 18

A newsworthy article that provides the basic information to answer questions such as who, what, where, when, and why

Answer 19

Press Kit: Promotional materials that can be used by the media, such as fact sheets, background information, press releases, testimonials, video etc. 😃 Press Releases A newsworthy article that provides the basic information to answer questions such as who, what, where, when, and why

Answer 20

A study of the internal and external factors. Internal factors ⁽ᶦⁿᵗᵉʳⁿᵃˡ ᵃⁿᵃˡʸˢʸˢ ᶠᶠᶜ ᵗᵃʳᵍᵉᵗ ᵐᵃˡᵉ ᵃⁿᵈ ᵉˡᵈᵉʳˢ ᵍᵒˡᶠᵉʳˢ..ᵉˣᵗᵉʳⁿᵃˡ ᶦˢ ˢᵉᵉᶦⁿᵍ ʷᵉ ⁿᵉᵉᵈ ᵃ ˡᶦⁿᵉ ᶠᵒʳ ʷᵒᵐᵉⁿ⁾ 🩵 Target markets 🩵Current performance 🩵Financial resources ⁽ᵈᵒ ʷᵉ ʰᵛ ᵐᵒⁿᵉʸ ᵈᵒ ʷᵉ ⁿᵉᵉᵈ ᵗᵒ ᵍᵒ ᵗᵒ ᵃ ᵇᵃⁿᵏ I pull up at the club and I see the situation ** . the chicks were my ** target mark , the Performance was tasteful . I grabbed some drinks, those were my resources, then I left the party now I’m external. I grabbed my technological economical device and I called my mom for some political advice , she told me industry was trending with cultural competition, it was crazy! I turned my phone off cuz I was trippin. External Factors: 💙Competition 💙Political ᵖᵒˡᶦᵗᶦᶜᵃˡ ᶜˡᶦᵐᵃᵗᵉ ˡᵃʷˢ 💙Economical ʳᵉᶜᶜᵉˢᵗᶦᵒⁿ ᶜᵃⁿ ᵖᵖˡ ᵃᶠᶠᵒʳᵈ ᵗᵒ ᵖˡᵃʸ ᵍᵒˡᶠ 💙Regulatory/Legal 💙Technological ᵗᵉᶜʰ ᶜʰᵃⁿᵍᵉᵈ ᵍᵒˡᶠ ˡᵃⁿᵈˢᶜᵃᵖᵉ ᵃⁿᵈ ᵉᵛᵉʳʸᵗʰᶦⁿᵍ 💙Cultural ᵈᵉᵐᵒᵍʳᵃᵖʰᶦᶜ.. 💙Industry Trends

Answer 21

**Strengths (internal)** Qualities that give a business a competitive advantage. Talent and well trained employees, good management, quality workmanship, excellent service record **Weaknesses (internal)** Qualities that give a business a competitive disadvantage. Poor service record, inexperienced workers, poor quality goods **Opportunities (external)** Features or events that could benefit the business. E.g. A major competitor receives bad publicity because of defective products that require a recall. **Threats (external)** Features or events that could damage the business. E.g. The launch of a new product or advertising campaign by a competitor.

Answer 22

𝗜𝘀 𝘁𝗵𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗼𝗳 𝗽𝗿𝗶𝗰𝗲 𝗮𝗻𝗱 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗶𝗻 𝗮 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿’𝘀 𝗺𝗶𝗻𝗱. 𝑷𝑹𝑬𝑺𝑻𝑰𝑮𝑬 𝑷𝑹𝑰𝑪𝑰𝑵𝑮👠 Very expensive sports apparel will be priced well above the average market price to attract consumers who may judge a product’s quality by its price. 𝑶𝑫𝑫-𝑬𝑽𝑬𝑵 𝑷𝑹𝑰𝑪𝑰𝑵𝑮🔢 Pricing goods with either an odd number or an even number to match a product’s image. Odd priced items ($25.99) suggest a bargain. Even priced items ($100) may reflect quality and more expensive items. 𝑻𝑨𝑹𝑮𝑬𝑻 𝑷𝑹𝑰𝑪𝑰𝑵𝑮🎯 Pricing goods according to what the customer is willing to pay.

Answer 23

the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants through entertainment, ᵒʳ ᵃⁿʸ ᵈⁱᵛᵉʳˢⁱᵒⁿ, ᵃᵐᵘˢᵉᵐᵉⁿᵗ, ᵒʳ ᵐᵉᵗʰᵒᵈ ᵒᶠ ᵒᶜᶜᵘᵖʸⁱⁿᵍ ᵗⁱᵐᵉ. ᵗᵉˡᵉᵛⁱˢⁱᵒⁿ ˢᵗʳᵉᵃᵐⁱⁿᵍ ˢᵉʳᵛⁱᶜᵉˢ ⁽ⁿᵉᵗᶠˡⁱˣ, ᵈⁱˢⁿᵉʸ +⁾ ʳᵃᵈⁱᵒ ᵐᵘˢⁱᶜ ⁿᵉʷˢᵖᵃᵖᵉʳˢ ᵃⁿᵈ ᵐᵃᵍᵃᶻⁱⁿᵉˢ ᵛⁱᵈᵉᵒ ᵍᵃᵐᵉˢ ⁽ʰᵒᵐᵉ ᵒʳ ᵃʳᶜᵃᵈᵉ⁾ ᶠⁱˡᵐˢ ⁽ᵗʰᵉᵃᵗʳⁱᶜᵃˡ ᵒʳ ʰᵒᵐᵉ⁾ ⁱⁿᵗᵉʳⁿᵉᵗ ⁽ˢᵒᶜⁱᵃˡ ᵐᵉᵈⁱᵃ⁾

Answer 24

A consistent image or feeling that consumers recognize when encountering the brand. ᵃ ᶜᵒⁿˢᵘᵐᵉʳ ᵐᵃʸ ᵃᶜᶜᵉᵖᵗ ᵗʰᵉ ᵖʳᵒᵈᵘᶜᵗ ᵃⁿᵈ ᵖᵒˢˢⁱᵇˡʸ ᵇᵘʸ ⁱᵗ ʷⁱᵗʰ ⁿᵒ ᵖʳᵒᵈᵘᶜᵗ ᵏⁿᵒʷˡᵉᵈᵍᵉ ᵇᵉʸᵒⁿᵈ ᵇʳᵃⁿᵈ⁻ⁿᵃᵐᵉ ʳᵉᶜᵒᵍⁿⁱᵗⁱᵒⁿ. ⁽ ʷᵃˡᵗ ᵈⁱˢⁿᵉʸ, ʷᵃˡᵐᵃʳᵗ, ᵐᵉʳᶜᵉᵈᵉˢ⁾

Answer 25

Ratings are a type of market research that determines if a program stays on the television schedule or is dropped. ⁽ʳᵃᵗⁱⁿᵍ ᶜᵒᵐᵖᵃⁿʸ ᵇᵇᵐ ⁿᵉⁱˡˢᵒⁿ⁾ Ratings: The ranking of TV-show or radio-show popularity in a certain time period. (how many people watched it what demogrpahic)

Answer 26

A type of marketing that focuses on a small target market of consumers who have very similar interests. -Has expanded in television marketing with many cable channels and specialized TV networks. (ex. Food network, TSN, Disney junior)

Answer 27

Entertainment companies are often corporate conglomerates or companies that have merged with or bought other companies and absorbed them into larger, more competitive businesses. ᵐᵒˢᵗ ᵇᵘˢⁱⁿᵉˢˢᵉˢ ᵗʰᵃᵗ ᵖʳᵒᵈᵘᶜᵉ ᵉⁿᵗᵉʳᵗᵃⁱⁿᵐᵉⁿᵗ ᶠᵒʳ ᶜᵒⁿˢᵘᵐᵉʳˢ ᵃʳᵉ ˡᵃʳᵍᵉ ᶜᵒʳᵖᵒʳᵃᵗⁱᵒⁿˢ ʷⁱᵗʰ ᵐᵃⁿʸ ⁱⁿᵛᵉˢᵗᵒʳˢ ᵃⁿᵈ ᵉᵐᵖˡᵒʸᵉᵉˢ. ex: The Walt Disney Company Sony Entertainment Viacom (Paramount) Time Warner Comcast

Answer 28

📔magazines offer marketers ready-made target markets 📔-there are over 20 k magazine tites on the market but only 160 of those earn 8%% of the total magazine revenue 🌲-some magazines are called evergreens because they can be used over and over...content that remains relevant no matter how old it is. (rolling stone, vogue, mens health, time, national geographic) ☆*: .｡. o(≧▽≦)o .｡.:*☆ 🏢-major media corporations that own film and tv studios also own print media. 🛜many printed publications have electronic versions of the magazine on web sites (e-zines)

Answer 29

**Location-based entertainment (LBE): -entertainment that includes amusement, theme, animal, and water parks** -has evolved into major entertainment forms and can be local, regional or national attractions -the park environment is set up for **impulse spending** (buying w/o prior planning) -in the 90s the major theme park operators began promoting theme parks as destinations and resorts (canada's wonderland, disneyland)

Answer 30

LBE venues are usually owned by major entertainment conglomerates and tie-ins play an important role: -Themes -Characters -Stories and other Intellectual Property (canadas wonderland planet snoopy)

Answer 31

**Recreation-based Entertainment Services:** Amusement parks Zoos Museums Snack-bars **Media-based Entertainment Goods::** Films on DVD and Blu Ray Music on DVD and CDs Video and electronic games Books and magazines Toys T-shirts Concessions :**Media-based Entertainment Services:** Television shows Movies in theaters Concert performances Theater performances Streaming services

Answer 32

Evergreens: films or products that are popular year after year Film producers have a few choices for movie distribution: to rent to sell through the customer Streaming services DVD/Movie Club: organizations in which members receive free DVDs if they agree to purchase additional DVDs within a time period. http://www.columbiahouse.com/

Answer 33

plz edit this brainscape on monday!

Answer 34

Markup Pricing: *Used by 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲𝗿𝘀 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 who buy goods for resale. *Markup is the diff between the retail or wholesale price and the cost of an item. *The markup must be high enough to cover expenses and ensure a profit. ᵂʰᵒˡᵉˢᵃˡᵉʳ⁻⁻ᶜᵒˢᵗᶜᵒ. ᴹᵃⁿᵘᶠᵃᶜᵗᵘʳᵉʳ ᵐᵃᵏᵉˢ ˢᵒᵐᵉᵗʰᶦⁿᵍ. ˢᵉʳᵛᶦᶜᵉ ᵖʳᵒᵛᶦᵈᵒʳ ᵖʳᵒᵛᶦᵈᵉˢ ᵃ ˢᵉʳᵛᶦᶜᵉ⁽ᵃᶜᶜᵒᵘⁿᵗᵃⁿᵗ⁾ ᴱˣ. ᵈᵒˡˡᵃʳᵃᵐᵃ⁻ᶜʰᵃʳᵍᵉˢ ᵐ&ᵐˢ ⁸⁹ ᶜᵉⁿᵗˢ. ᵀʰᵉʸ ᵖᵃᶦᵈ ᵐ&ᵐ ¹⁰ ᶜᵉⁿᵗˢ ᶠᵒʳ ᶦᵗ. ᴹᵃʳᵏᵘᵖ ᶦˢ ⁷⁹ ᶜᵉⁿᵗˢ ⁽⁸⁹⁻¹⁰⁾ Cost-Plus Pricing *Used by 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿𝘀. *Pricing products by calculating all costs and expenses and adding in desired profit. ᴵ ʳᵘⁿ ᵀᵉⁿⁿᶦˢ ˡᵉˢˢᵒⁿˢ: ᵇᵃˡˡˢ, ʳᵃᶜᵠᵘᵉᵗˢ, ᵐᵉᵐᵇᵉʳˢʰᶦᵖ, ˢʰᵒᵉˢ⁽ˡᵒᵗᵗᵃ $⁾⁻⁻ˡᵉᵗ’ˢ ˢᵃʸ ᶜᵒˢᵗˢ $⁵⁰⁰..¹⁰ ᶜˡᶦᵉⁿᵗˢ ˢᵒ ᵍᵉᵗ ¹⁰ ᵖᵖˡ ⁵⁰⁰/¹⁰⁼$⁵⁰ ᶠᵒʳ ᵗʰᵉ ˡᵉˢˢᵒⁿ…ᵇᵘᵗ ᶦ ʷᵃⁿⁿᵃ ᵐᵃᵏᵉˢ ᵐᵒⁿᵉʸ ˢᵒ ᴵ ᶜʰᵃʳᵍᵉ $¹⁰⁰, ᵗʰᵉ ᵈᶦᶠᶠ ᵇᵉᵗʷᵉᵉⁿ ᵗʰᵉ ² ᶦˢ ᶜᵒˢᵗ ᵖˡᵘˢ ᵖʳᶦᶜᶦⁿᵍ.

Answer 35

1.product -quality,design packaging brand....Product decisions involve the goods, services, or ideas used to satisfy consumer needs...gatorade changed their logo, was glass now plastic, shape..phones evolved over the years Designing Naming Packaging 2.price-retail price, payment plans.... The cost of making or buying a product for resale is one factor. Other factors include the expenses related to marketing the product, competition and what the consumer is willing to pay...ex.determine price for tim hortons drink (need 2 look into production cost (30 cents for tim hortons tea) but also what the consumer is willing 2 pay 3.place - involve making product available 2 customer. Marketers must determine how and where their target market shops. Companies must determine the channel of distribution!! Path product takes from producer to the consumer ... where coffee beans from how to ship them..uber eats,online,mall...companies always trying something different ...vending machine cake,amazon go cart scan, 4.promotion-Involve how the goods/services are communicated to the consumer. E.g. advertising, sales promotion, publicity, and personal selling. How do u tell them we got this new ___? Social media,tv,print,subway,billboard, coupons->incentive it's also convincing consumers to buy as well...buy one get one 50% off

Answer 36

Skimming Pricing : When introducing a new product, marketers will price the item high to recover the costs of development. ᴺᵉʷ ᵖʳᵒᵈᵘᶜᵗ ᶜᵒᵐᵉˢ ᵒᵘᵗ⁻⁻ˢᵘᵖᵉʳ ᵉˣᵖᵉⁿˢᶦᵛᵉ. ᴬˡˢᵒ ᵈᵒ ᵗʰᶦˢ ᵗᵒ ʳᵉᶜᵒᵛᵉʳ ᵗʰᵉ ᶜᵒˢᵗˢ ᵒᶠ ᵈᵉᵛ Penetration Pricing :Price the item low to create immediate demand for the product. ᵀʳʸᶦⁿᵍ ᵗᵒ ᵖᵉⁿᵉᵗʳᵃᵗᵉ ᵗʰᵉ ᵐᵃʳᵏᵉᵗ. ᵀʰᵉʸ ʷᵃⁿᵗ ˢᵃˡᵉˢ ˢᵒ ᵗʰᵉʸ ˡᵒʷᵉʳ ᵗʰᵉ ᵖʳᶦᶜᵉ ˢᵒ ᵘ ʳᵘⁿ ᵗᵒ ᵗʰᵉᵐᵎ ⁽ᶜʰᵃʳᵍᵉ ˡᵒʷ ᵖʳᶦᶜᵉ ᵃᵗ ᶠᶦʳˢᵗ..⁾

Answer 37

Association💎 With a successful athlete/actor/singer will help sell a product. Image📷 *Positive *Role models in the public eye Demographic match (target market) African-American/Canadian or a woman athlete. Successful careers😎 Connor McDavid, Lebron James, Bianca Andreescu

Answer 38

Broadcast,Online, Print , Direct marketing

Answer 39

Coupons & Rebates, contests and sweepstakes, I give you a Sample of a Premium cheesecake (premium gives u a free item!)

Answer 40

Direct communication by a salesperson to potential customers either in person, by telephone or online. Personal selling allows for two-way communication between the buyer and seller.

Answer 41

Order Taking -Does not involve much sales ability. -The consumers know what they want and ask for it. -E.g. A salesperson who works in a souvenir shop…Winners Order Getting -A professional salesperson who knows how to follow the steps of a sale. -E.g. A sports agent…car salesman knows everything test drive ..trained on how to sell certain things.

Answer 42

Prospecting Involves looking for potential customers or leads (tradeshows). ⁽ᵇᵘˢᶦⁿᵉˢˢ ᶜᵃʳᵈ..ᵍᶦᵛᵉ ᵘ ᵗʰᵉᶦʳ ᶦⁿᶠᵒ ᵒʳ ᵗʰᵉʸ ᵗᵃᵏᵉ ᵘʳ ᶦⁿᶠᵒ ᵃⁿᵈ ᵗʰᵉʸ ʰᵒᵖᵉ ᵗᵒ ˢᵉˡˡ ᵗᵒ ʸᵒᵘ ᵒⁿᵉ ᵈᵃʸ..⁾ Preapproach Strategies ˢᵒᵐᵉ ʲᵒᵇˢ ʷᶦˡˡ ᵗᵉᵃᶜʰ ᵘ ᵃᵇᵒᵘᵗ ᵗʰᵉ ᵖʳᵒᵈᵘᶜᵗˢ ˢᵒ ᵘ ᶜᵃⁿ ˢᵉˡˡ ᶦᵗ. ᵀᵉˢˡᵃ ˢᵃˡᵉˢᵐᵃⁿ..ᴴᵘᵍᵒ ᵇᵒˢˢ ˢᵃˡᵉˢᵐᵃⁿ ᵖʳᵒᶠᵉˢˢᶦᵒⁿᵃˡˡʸ ˢᵉˡˡ ᵗᵒ ᵖᵉᵒᵖˡᵉ…ᵛˢ ʷᶦⁿⁿᵉʳˢ ᵗʰᵉʸ ᵈᵒⁿ’ᵗ -Learning about the products and the potential customers. -E.g. Sports agents put together sales presentations that highlight the features and benefits of the sports celebrities they represent. -E.g. For a pair of Nike athletic shoes the features such as the unique patented design, color, sizes and price may be selling points to a customer.

Answer 43

Approach 🚶‍♀️determine needs ❓present the product 🎁overcome objections 🤬 close the sale 💰perform suggestion selling 🙋‍♀️❔follow up 📞🧑‍💼 Approach⁽ᵃˢᵏ ᶦᶠ ᵘ ⁿᵉᵉᵈ ʰᵉˡᵖ..ˢᵒᵐᵉ ʰᵛ ᵍʳᵉᵉᵗᵉʳˢ..ᵈᵒⁿ’ᵗ ʷᵃⁿᵗ ᵗᵒ ᵇᵒᵐᵇᵃʳᵈ ʸᵒᵘ⁾ -First face-to-face meeting with the potential customer. -Goal is to establish a relationship with the customer. Determine needs ⁽ ᶜᵘˢᵗᵒᵐᵉʳ ˢᵃʸˢ ʰᵉ ⁿᵉᵉᵈˢ ᵃ ⁿᵉʷ ˢᵘᶦᵗ -Involves looking, listening, and asking questions. -Look at the customer for non-verbal feedback and facial expressions. Present the product ˢʰᵉ ˢʰᵒʷˢ ʰᶦᵐ ᵗʰᵉ ˢᵘᶦᵗˢ ᵃⁿᵈ ᵗʰᵉ ᵈᶦᶠᶠ ᶜᵒˡᵒʳˢ ᵃᵛᵃᶦˡᵃᵇˡᵉ -Should be developed around the customer’s needs and wants. -Should create interest and desire. Overcome objections ʸᵒᵘ ᵈᵒⁿᵗ ˡᶦᵏᵉ ᶦᵗˀ ᵂᵉˡˡ ʷᵉ ʰᵃᵛᵉ ᵃ ᶜᵒᵘᵖˡᵉ ᵐᵒʳᵉ.. -Involves answering questions or eliminating doubts about a product. -Objections can become selling points. Close the sale ʸᵒᵘ ˡᶦᵏᵉ ᶦᵗ ᵍʳᵉᵃᵗᵎ ᴵˡˡ ᵗᵃᵏᵉ ᵗʰᶦˢ ᵗᵒ ᵗʰᵉ ᶜᵃˢʰ ᵖᵃʸ -Getting a commitment from the customer. Perform suggestion selling ᵃˢᵏ ᶦᶠ ʰᵉ ⁿᵉᵉᵈˢ ˢʰᶦʳᵗ ᵗᶦᵉ ˢᵒᶜᵏˢ ᵉᵛᵉʳʸᵗʰᶦⁿᵍ ᵗᵒᵒ. ᴱˣ. ᶜᵃʳ ˢᵃˡᵉˢᵐᵃⁿ ᵈᵒ ᵘ ʷᵃⁿᵗ ˢᵖᵉᶜᶦᵃˡ ᵗᶦʳᵉˢ ˢᵖᵉᶜᶦᵃˡ ˢᵗᵘᶠᶠˀ -Presenting ideas for additional merchandising sales. Follow up ˢᶦᵐᵐᶦ ˢᵗᶦˡˡ ᵍᵉᵗˢ ᵖʳᵒᵐᵒᵗᶦᵒⁿᵃˡ ᵉᵐᵃᶦˡˢ.. ⱽᵒˡᵏˢʷᵃᵍᵉⁿ ᵇᵒᵘᵍʰᵗ ᶜᵃʳ ᶠʳᵒᵐ ˢᵗᵉᵛᵉ, ᶠᵒʳ ᵃ ʷʰᵒˡᵉ ʸᵉᵃʳ ˢᵃˡᵉˢᵐᵃⁿ ˢᵗᵉᵛᵉ ᶜᵃˡˡˢ ˢᶦᵐᵐᶦ ᵒⁿᶜᵉ ᵃ ᵐᵒⁿᵗʰ ᵃⁿᵈ ᵃˢᵏˢ ʰᵒʷˢ ᵗʰᵉ ᶜᵃʳ…ᵗʳᵉˢᵗ ᶜᵘˢᵗᵒᵐᵉʳˢ ʷᵉˡˡ. ˢᵒ ᶦᶠ ˢᵒᵐᵉᵒⁿᵉ ᵃˢᵏˢ ˢᶦᵐᵐᶦ ʷʰᵉʳᵉ ᵗᵒ ᵍᵒ ᵗᵒ ᵇᵘʸ ᵃ ᶜᵃʳ ʰᵉ ʳᵉᶜᵒᵐᵐᵉⁿᵈˢ ˢᵗᵉᵛᵉ Sale is the beginning of a relationship and not the end. Developing a relationship can lead to repeat sales.

Answer 44

A document that provides direction for the marketing activities for a specific period of time. *It communicates the goals, objectives, and strategies of a company to its employees. *Informs employees about their responsibilities and timelines for completion. *How resources will be allocated or given out. *Helps a company monitor its performance

Answer 45

1) Use within a business. 2) Prepared to obtain financing from outside investors for a new venture. ⁽ⁿᵉᵉᵈ ᵗᵒ ᵍᵒ ᵗᵒ ᵃ ᵇᵃⁿᵏ ᵗᵒ ᵇᵒʳʳᵒʷ $ ˢᵒ ᵘ ᶜᵃⁿ ʰᵛ ᵃ ⁿᵉʷ ᵖʳᵒᵈᵘᶜᵗ, ˢʰᵒʷ ᶦᵗ ᵗᵒ ᵇᵃⁿᵏ ˢᵒ ᵗʰᵉʸ ᶜᵃⁿ ᵃᵖᵖʳᵒᵛᵉ ᵃⁿᵈ ᵍᶦᵛᵉ $..ᵘʳ ᵍᵒⁿⁿᵃ ᵍᵒ ᵗᵒ ᵒᵘᵗˢᶦᵈᵉ ᶦⁿᵛᵉˢᵗᵒʳˢ

Answer 46

EXECUTIVE SUMMARY SITUATION ANALYSIS MARKETING GOALS/OBJECTIVES 4)MARKETING STRATEGIES 5) IMPLEMENTATION 6) EVALUATION AND CONTROL

Answer 47

Product -The actual design of the product, packaging and brand name. -Product warranty, image and customer benefits. -Point of difference Price -Cost, competition, economic conditions and what the customer is willing to pay will impact the price. -Psychological and emotional factors will play a role such as value, reputation or prestige. -Easiest of the 4 p’s to change. ⁽ᵇᵘⁿᵈˡᵉ ᵖʳᶦᶜᶦⁿᵍ..ᶜᵒˢᵗ ᵖˡᵘˢ ᵖʳᶦᶜᶦⁿᵍ..⁾ Place Distribution strategies to get the product to the consumers. Direct channels (agents, retailers), intermediaries, direct marketing (telemarketing, infomercials), websites etc. ⁽ᵈᶦʳᵉᶜᵗ/ᶦⁿᵈᶦʳᵉᶜᵗ ᶜʰᵃⁿⁿᵉˡ, ᵐᵘˡᵗᶦᵖˡᵉ.⁾ Promotion -Sales promotion, advertising, publicity, public relations, personal selling. -Can focus on informing, educating and/or persuading customers. (advertising sleeping promotional mix, publicity..)

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