Sport + Society - Post WWII Flashcards
(15 cards)
Golden Triangle
commercialism, sport and media
Define media
organised means of communication by which large numbers of different people can be reached quickly
define commercialism
process of attempting to gain money from an activity eg. sport
define sponsorship
when a company pays for their products to be publicly displayed and advertised - usually an attempt to increase sales
define merchandising
brand or image from one ‘product’ is used to sell another
define globalisation
nations are increasingly being linked together and people are becoming more interdependent via improvements in communication and travel
Key points of Golden triangle
Strongly interlinked
Mutually dependent
Each element relies on the others
Why do companies want sporting events on their channels
Sport has a POSITIVE IMAGE and makes them lots of money
4 different types of media
social media
newspaper
radio
podcast
3 disadvantages that could occur due to Golden Triangle
No privacy for athlete - scrutinised
Negative media coverage can remove from sponsorship deals
Required appearance could harm improvement in training
6 characteristics of commercial sport
Professional sport
Sponsorship and business
Wide media coverage
Entertainment
Athletes as commodities
Contracts
Characteristics that make sport attractive for TV
Famous figures (role models)
Quality of sport
Variety of sports
Short format
Rationalised (understand rules)
Tradition
Records/major moments
Physicality
Positives of social media
Quick spread of news
Raises awareness of sport
Increased viewership
Platform for branding and sponsorship
Access to training ideas through clips of drills
Negatives of social media
Intrude on performers’ privacy
Can cause negative behaviour/online bullying
Reduces spectator attendance at live events
Pressure to fulfil media obligations
Huge audience for sportspeople to reach with the touch of a button
