Sports Marketing Mid term

Question 1

what is the most important things to sell in sports/entertainment marketing

Answer 1

emotion and experience

Question 2

what are the 10 categories

Answer 2

1. sporting goods
2. cable
3. gambling
4. publishing
5. pet
6. amusement parks
   7.sports clubs/gym
7. spectator sports (EA sports)
8. Concert industry
9. motion pictures (movies)

Question 3

What are the sports marketers needs?

Answer 3

1. Star (who)
2. Value
3. Fan experience

Question 4

what is the chapter one ground rule?

Answer 4

If you are not willing to take a few risk, become a bean counter

Question 5

How do you measure sales in sports?

Answer 5

the box office
65% tickets sales
25% sponsorship
15 food, beverage, parking

Question 6

how do you measure sales in concerts?

Answer 6

box office

Question 7

How do you measure sales in theaters?

Answer 7

Box office
studios take a bigger cut in the opening weekend
the longer the move is in theaters the more money it will make

Question 8

What is the pre-screen average?

Answer 8

predicts the movie success

Question 9

What is branding?

Answer 9

The long lasting, deeply held feeling that you have about a product

Question 10

What is advertising?

Answer 10

A message that incises to buy or provides information

Question 11

What is ground rule number 2?

Answer 11

When you aim for the top, you make important progress by aiming

Question 12

What is the product life cycle?

Answer 12

1. Introductory
2. Growth
3. Maturity
4. Decline

Question 13

What are the 4 seasons of sales?

Answer 13

1. Season
2. particle season
3. Single game
4. playoffs

Question 14

what is the difference between an A game and D game?

Answer 14

A game are easier to sell (weekends, exciting teams), D games are harder to sell (weekdays, bad team, mid season)

Question 15

What is needed for a sport?

Answer 15

rules, competition, someone making the rules

Question 16

What is static marketing?

Answer 16

Informing you but you do not interact with (billboard)(

Question 17

What is active marketing?

Answer 17

Marketing you interact with (sampling)

Question 18

Why do you segment?

Answer 18

You cannot market to everyone and people act predictably

Question 19

What is demographics?

Answer 19

who are as a person (sex,race,age)

Question 20

What is socioeconomics?

Answer 20

How much money you have (affordability and being able to buy tickets)

Question 21

What are psychographics?

Answer 21

The way you behave (what you buy, habits)

Question 22

What are geographics?

Answer 22

Where you live, where you are
(make assumptions, target with direct mail, cable, social media)

Question 23

What are the behavioral aspects?

Answer 23

Things you do over and over again (Loyalty)

Question 24

What is a niche?

Answer 24

a specialized segment of the market for a particular kind of product or service

Question 25

What does the fan experience need to match?

Answer 25

the audience

Question 26

Hispanics

Answer 26

23% of population outside of bronco season the most popular station is spanish

Question 27

LGBTQ

Answer 27

More money (more people and less kids) Allies

Question 28

Black

Answer 28

Most exposed to the industries types of entertainment is is specific to American experiences

Question 29

Important things to keep in mind about hispanic. LGBTQ, and Black

Answer 29

There are not niche markets (they must be combined to be niche) They do not have an immediate relationship with a sport/team

Question 30

What is ground rule three?

Answer 30

There is no risk in pushing the outrageous envelope

Question 31

What is ground rule four?

Answer 31

if your correctly identify yourself, you can hit the jackpot

Question 32

What is ground rule five?

Answer 32

examine the feet before you operate on the brain

Question 33

What is ground rule six?

Answer 33

If you mimic the market leaders, you'll just aid their dominance

Question 34

What is ground rule seven?

Answer 34

When rare opportunity comes along and you can't test it. fly without a net

Question 35

What is ground rule eight?

Answer 35

Take an experiment and make it part of your life. do it again

Question 36

Teenagers demographics

Answer 36

Disposable income 250 billion dollar segment 6-15 years

Question 37

When to start building loyalty to teams/sports

Answer 37

starts at 5 with cartoons

Question 38

Young fans

Answer 38

16-21 market using parents and older individuals looking for approval most open to adopting new tech most open to unique promos relate to celebs least permanent buying habits

Question 39

Goals for marketing young

Answer 39

loyalty, money, and educate

Question 40

Is sponsorship active or static marketing?

Answer 40

Active

Question 41

Why are sponsorships important?

Answer 41

unexpected (best kind of surprise) carefully segmented active marketing budget friendly

Question 42

Why don't some sponsorships work?

Answer 42

overstateration expensive: buying the right to participate, pay 2x participation amount to be active and promote, more expensive as you get in the playoffs, (ideal:Make it to the first round but lose before final) IF YOU DO NOT SPEND ENOUGH NO ONE WILL KNOW AND THE PROMO WILL FALL APART

Question 43

what is gorilla marketing?

Answer 43

someone who pretends they are a sponsor but are not legal in the US

Question 44

What is cost per tweet?

Answer 44

the value and social media a athlete has

Question 45

Gambling is the _ biggest segment

Answer 45

3rd

Question 46

The Super Bowl is the _ second biggest event for gambling. what is the first?

Answer 46

2nd (1.4 billion), college mens basketball (3.1 billion)

Question 47

until the _ laws were in place for betting

Answer 47

1990s

Question 48

80% of the market is split between?

Answer 48

draft kings and fan duel

Question 49

What are the emotions associated with sports betting?

Answer 49

The online version of extreme sports, excitement, hope, sadness,

Question 50

9 ways to identify trends

Answer 50

1. Invented sports 2. entertainment related tech 3. supernatural 4. things from your childhood 5. things that we dislike and want to change 6. addition of programing that already succeeded somewhere else 7. Backstories 8. Other countries (UK) for inspo 9. History repeating itself

Question 51

When you are working on the partnership there are several categories you will look for. What are they?

Answer 51

1. Beer 2. spirits 3. automotive 4. banking/ insurance