Sports, Media, and Marketing Notes (1) Flashcards
(71 cards)
What are the three disciplines of academic research in sports media?
- Academic research
- Sociology
- Cultural studies
These disciplines explore evidence-based approaches, the societal creation of sport, and power relationships in culture.
What is the sociological imagination?
It helps people realize that the individual and society are interrelated and interdependent.
It shows how personal experiences are influenced by broader public forces.
What are the three approaches to theorizing sport?
- Isolated thesis
- Reflection thesis
- Dialectic thesis
These approaches examine the relationship between sport and society.
Define the Great Sports Myth.
Belief in the inherent purity and goodness of sport, suggesting it benefits all and cannot be used for bad.
This myth ignores social pressures and the realities of sports.
What does ‘naturalizing’ refer to in the context of sports media?
It reinforces and naturalizes the status quo, obscuring how ideas are products of social, cultural, and historical contexts.
Naturalization can lead to acceptance of unhealthy body standards.
What is the pedagogical role of sport?
Sport demonstrates the type of person society ordains individuals to be, optimizing health and vitality.
It has historically taught morals and values in society.
What is the primary aim of commercialized media?
To create and monetize audiences through popular and entertaining content.
Quality and credibility are often sacrificed for profit.
How does sports media make money?
Through the formula: Sport + audiences = corporate advertising.
This emphasizes the importance of maintaining viewership over gameplay.
What are the phases of capitalism as described in the text?
- Competitive capitalism
- Monopoly capitalism
- Forsits capitalism
- Late capitalism
Each phase represents a different economic structure and influence on society.
What does ‘creeping colonization of commercialism’ imply?
Sports have shifted from being about physicality to being heavily marketed and commodified, with every space filled by advertisements.
This reflects a consumer-based culture that exploits fan passion.
What is the Frankfurt School’s critique of modern popular culture?
It makes people passive, distracted, and dumb, producing culture as a commodity rather than a natural expression.
This critique emphasizes the effects of consumerism on critical thinking.
What does ‘one-dimensional man’ refer to?
The link between rampant consumerism and social control, suggesting that consumerism leads to conformity rather than true happiness.
It critiques how consumerism diffuses social mobilization.
What is the attention economy?
A cultural platform driven by the need for attention through social media, often rewarding extremism and shock value.
This reflects the current dynamics of engagement in media culture.
Fill in the blank: The commodification of culture leads to ________ cultural products.
[standardized/generic]
This process often strips culture of creativity and humanity.
True or False: The commodification of sport enhances its creativity and human connection.
False
It often leads to a homogenization of culture and loss of meaningful experiences.
What is ‘sporting jouissance’?
A transcendent sense of ecstasy or bliss derived from sports that cannot be found in everyday life.
It represents an emotive connection to sports beyond rational experiences.
What is the impact of rationalization on youth sports?
It leads to early specialization, causing disenchantment and burnout among young athletes.
This process often prioritizes efficiency over enjoyment.
What is the main critique of sporting culture according to Adorno?
Sporting culture turns people into passive advocates of the capitalist order rather than sportsmen.
This highlights how sport can reinforce existing power structures rather than promote individual agency.
What role do social media play in contemporary culture?
Social media serves as new cultural platforms and is driven by the attention economy.
This indicates a shift in how culture is produced and consumed in the digital age.
Define the first dimension of power.
Coercion: A gets B to do something B would not otherwise do, often observable through conflict, force, or threat.
An example is enforcing rules in a classroom setting.
What does the second dimension of power, also known as hegemony, involve?
Agenda setting: A shapes the conditions of B’s decision-making, often stifling conflict before it arises.
This concept highlights how power can operate subtly through societal norms.
Who is associated with the concept of hegemony and what does it entail?
Antonio Gramsci; it entails conditioning individuals from birth to view the world in a certain way, making ideologies seem natural and unquestioned.
Gramsci’s analysis offers insight into how cultural norms are perpetuated.
What are the institutions that express and normalize dominant ideologies according to Louis Althusser?
Ideological State Apparatuses (ISAs) include politics, education, media, religion, and sport.
These institutions play a crucial role in shaping societal values.
What is the primary role of government in a neoliberal framework?
To create policies that support for-profit corporations, minimizing interference in the market.
This reflects a shift towards prioritizing individual economic success over collective welfare.
