Ssm

Question 1

Social media

Answer 1

• the use of social media can assist businesses in increasing awareness
  -can be cost effective means of promoting a brand
• measures response of target audience

Question 2

Advantages of viral marketing

Answer 2

-fraction of the cost of traditional advertisement campaigns
-customers can advertise for you with good reviews
-can trigger rapid growth
-all dependent if they use right tools

Question 4

Disadvantages of viral marketing

Answer 4

-bad reviews can kill a business
-people have strong emotional response to negative news
-hard to measure success
-can compromise security and privacy
-reputation can quickly be tarnished

Question 5

Trinny (context)

Answer 5

Context for how to use social media well

Question 6

Sales promotion(below the line)

Answer 6

-tactical, point of sale material or other incentives designed to stimulate purchases
-short term incentives to increase sales
Some promotions aimed at consumers; -others at intermediaries or sales force

Question 7

Examples of sales promotion

Answer 7

Coupons
Money off
Free samples
By one get one free
Trade in offers

Question 9

Benefits of sales promotion

Answer 9

Quick effective boost of sales
Encourages customers to trial or switch brands

Question 10

Drawbacks of sales promotion

Answer 10

Sales effect may only be short term
Customers may have expectations of further promotions
May damage brand image