Stakeholder mapping

Question 1

stakeholder mapping

Answer 1

identifies stakeholder power and attention in order to understand politic priorities

Question 2

power

Answer 2

how much power and influence do they have based on their positions?

Question 3

awareness/attitude

Answer 3

how much are they aware of the impact of the project?

Question 4

interest

Answer 4

how high is their vested interest in the project outcome?

Question 5

support

Answer 5

are they supportive or resistant to the project?

Question 6

irrelevants

Answer 6

low power and low interest, they should be monitored with minimal effort

Question 7

gadflies

Answer 7

low power and high interest, they should be informed constantly

Question 8

sleeping giants

Answer 8

high power and low interest, should be kept satisfied

Question 9

key players

Answer 9

work closely with stakeholders who have high power over the project and a high interest in it.

Question 10

steps

Answer 10

1. identify and understand them
2. prioritise and categorise them
3. place them in appropriate quadrant
4. monitor them continuously and move them round the quadrant as their interest/power evolves
5. influence your stakeholders

Question 11

mapping issues

Answer 11

determining purpose and strategy - whose expectations need to be prioritised?
who are the key blockers and facilitators of strategy?
is it desirable to try to reposition certain stakeholders?
can the level of interest or power of key stakeholders be maintained?
will stakeholder positions shift according to the issue/startegy being considered?

Question 12

benefits

Answer 12

• development of trust and credibility
• assists in developing effective tactics
• assists in gathering critical information
• discover/prevent misconceptions and potential opposition
• helps with change management