Start ups and ESG investing Flashcards
(17 cards)
What is lean startup?
Methodology for developing businesses and products that aim to minimise waste and maximise learning
What does investors look for?
traction, product, market size, financials and business model
What does TAM stand for
Total addressable market
What does SAM stand for
Serviceable addressable market
What does SOM stand for
Serviceable obtainable market
Who are ealryvangelists
The earliest and more authentic customers who validate the product market fit and help refine the offering
What is business model
A big picture plan for how your company creates, delivers and captures value
What is revenue model
A focused plan on how you will make money
reasons for failure
Highest rate: 42% - no market need
second highest 29% - ran out of cash
What does ESG stand for
Environmental, social, governance
What is the main goal of ESG investing
to combine sustainability with financial performance for long term values and risk reduction
What is negative screening in ESG investing
avoiding investment into controversial industries like tobacco or fossil fuels
What is positive screening in ESG investing
selecting companies that are ESG leaders in their sectors
What does integration mean in ESG investment strategy
combining ESG data with financial analysis for a full picture of risk and return
What is the major challenge of ESG investing
They vary between providers due to different methodologies
What is greenhushing
a company’s refusal to publicise their ESG information
What is greenwashing
the act of making false or misleading statements about the environmental benefits of a product or practice
