strat_-_april_15_20240417215839 Flashcards
(249 cards)
What is strategy?
path needed to get from where we are today to where we want to be.
Involves long-term thinking and most of the time there are multiple strategies that take place at the same time.
Why is strategy important?
it defines the organization and gives a focus of effort within the organization. Also provides consistency for efficiency and focus. It allows the company to position/set a direction within the environment
What are the 4 questions/processes to create a strategy?
- Analyse current context (where we want to go)
- Evaluate the firm’s capabilities/competences (How to compete)
- Formulate a strategy and implement (How do we get there?/how to execute)
- Control, monitor and modify (are we there yet? is there something better?)
What is a vision?
enduring word picture of what the firm wants to be and expects to achieve in the future. Provides the core values of the firm.
What makes a good vision?
- Challenges its people
- reflects firm’s values and aspirations
- development includes all stakeholders
- Recognizes firm’s internal, external and competitive environment
- Supported by upper management actions/decisions
What is a mission statement?
Concrete, near-term focus on current product markets and customers than a vision. What must be done to achieve your vision
What makes a good mission statement?
- Specifies the present businesses in which the firm intends to compete and who it will serve
- Inspiring and relevant to all stakeholders
Are mission/vision statement consistent throughout organizations?
No, sometimes they are flipped. important thing is to have a long-term reason to exist and short-term goals. Sometimes they are combined
What is the difference between a product advantage and competitive advantage?
Product advantages are difficult to sustain, to build competitve advantage, companies must think about their entire value system.
What are the two (3?) models related to competitive strategy decisions?
- Industrial organization model (internal)
- Resource-based model (external)
+ institution-based model sometimes
What is the “formula” for I/o and resource based model?
𝒀 = 𝜷𝟏∗𝑿𝟏 + 𝜷𝟐∗𝑿𝟐 + 𝜷𝟑∗𝑿𝟑 + 𝜷𝟒∗𝑿𝟒 + 𝜸𝑶𝒕𝒉𝒆𝒓 𝑽𝒂𝒓𝒔
x1: nb competitors
x2: scope of network
x3: whatever you get the point
What is an industry?
Group of firms producing products that are close substitutes for each other
What are Michael Porter’s five forces?
- Bargaining power of suppliers
- Bargaining power of buyers
- Threat of new entrants
- Rivalry among firms
- Threat of substitutes
What is rivalry among firms
Firm is challenged by a competitors actions or recognizes an opportunity to improve market position
Intensity depends on:
- Number of competitors
- industry growth
- fixed costs
- lack of differentiation
Rivalry is based on:
- Price
- After sale service
- Innovation
What is bargaining power of buyers?
Buyers ability to exert control over price
Buyers are powerful when:
- Few large buyers dominate industry
- Available substitutes
- Buyer is informed
- Products are standardized
- High volume customer
- Sensitive to price
- Low switching costs
- Supplier brand identity is important
What is bargaining power of suppliers?
Suppliers ability to exert control over price
Suppliers powerful when:
- Few large suppliers dominate
- Few substitutes
- Products are important to buyers (e.g. drugs)
- High switching cost
- Buyer is not significant customer
What are the barriers to entry? (threat of new entrants)
- Economies of scale
- Product differentiation
- Capital requirements
- Access to distribution channels
- Cost disadvantages (locations, processes, government subsidies)
- Government policy (government permission/licensing)
What is threat of substitutes?
Products/Services from outside a given industry that perform a similar or same function as the product which the industry produces
Threat when:
- Low switching cost
- substitute price is low
- Same or better performance
Reduce substitution risk:
- Differentiate through quality, after sale service, location
What are the three forces that have been added to Porter’s competitive forces?
- Complementary organizations: Businesses that provide G/S that complement your activities
- Social forces: legal, regulatory, social trends that are affecting business
- New strategies: New approaches to creating and selling G/S that your traditional competitors and emerging competitors are introducing
What are resources?
Tangible and intangible assets a firm uses to implement its strategies.
(assets, people, brand name, etc)
- dont yield a competitive advantage alone
What are capabilities?
Resources firms use to organize and exploit other resources
- created by combining tangible/intangible resources.
- Used to complete tasks
- ## Foundation for building core competencies/competitive advantages
Why is internal analysis important?
Cant evaluate the attractiveness of an industry without analyzing the resources a firm brings to that industry
What are the assumptions of resource-based theory?
Firms have:
- different resources
- unique capabilities depending on how they use resources
- resources/capabilities are not very mobile among firms
- resources/capabilites are the bases of competitive advantage and performance
What are the four categories of tangible resources?
Financial: ability to borrow and generate funds
Organizational: reporting structures
Physical: PPE, distribution, inventory
Technological: avaiable technology, copyrights, patents, trademarks (ACCOUNTING DISAGREES WITH THIS BS)