strategic green planning

Question 1

It is the process of creating and maintaining a FIT between the environment and objectives and resources of the firm.

Answer 1

GREEN MARKETING PLANNING

Question 2

refers to the effort to understand how the environment influences the marketers.

Answer 2

FIT

Question 3

begins with an in-depth analysis of the INTERNAL and EXTERNAL environment of the firm, or better known as ENVIRONMENTAL SITUATION ANALYSIS

Answer 3

PLANNING PROCESS

Question 4

it is a strategic tool used to identify and assess all internal and external elements in a business environment.

Answer 4

ENVIRONMENTAL SCAN

Question 5

. It examines organizational and industry factors that can positively and negatively affect the business and its success.

Answer 5

ENVIRONMENTAL SCAN

Question 6

. It provides a common reference point for the planning process and prioritizes actions.

Answer 6

ENVIRONMENTAL SCAN

Question 7

It helps the planners to narrow the range of available alternatives. It permits the elimination of unsuitable alternatives and concentrate on more important options.

Answer 7

ENVIRONMENTAL SCAN

Question 8

ENVIRONMENTAL SCAN The analysis establishes the following:

Answer 8

1. Mission
2. Objectives
3. Strategies
4. Implementation
5. Evaluation

Question 9

This refers to the factors within an organization or system that it has level of control. (controllable factors)

Answer 9

INTERNAL ENVIRONMENT OF THE FIRM

Question 10

the shared values, beliefs, and behaviors within an organization that impact the employee motivation and satisfaction. Company culture influences everything from the way employees interact with one another.

Answer 10

1. Company culture

Question 11

the set of people who make up the workforce of an organization business sector, industry, or economy.

Answer 11

2. Human resources (human capital

Question 12

a system that outlines how certain activities are directed to achieve the goals of an organization.

Answer 12

3. Organizational structure

Question 13

refers to the company’s goals, norms, and moral beliefs that influence a specific mindset of its workforce. It also refers to ethical beliefs that guide the organization in achieving its mission and objectives.

Answer 13

4. Value system (the philosophy of an organization)

Question 14

are a way for employees to unite, as they represent the entire workforce of a company.

Answer 14

5. Labor unions

Question 15

means how an organization handles its employees and laborers. It is the way employees are handled in an organization.

Answer 15

labor management

Question 16

define the company’s business and the reason for its existence.

Answer 16

6. Mission and objectives

Question 17

these are the funding, investment opportunities, and sources of income. These are also the income or total capital of an organization, and the sources of money that a business can draw on to succeed and operate.

Answer 17

7. Financial resources

Question 18

are tangible assets that a company owns, such buildings and equipment. That contribute to production.

Answer 18

8. Physical and technological resources

Question 19

the way the company’s leaders interact with employees that can affect the overall culture and internal business environment.

Answer 19

9. Leadership style

Question 20

examines the political, economic, social, technological, environmental, and legal factors that could impact a business’s operations.

Answer 20

PESTEL analysis

Question 21

inflation, interest rates, economic growth, and unemployment rates.

Answer 21

1. Economic conditions

Question 22

government policies, regulations, trade laws, and political stability.

Answer 22

2. Political and legal factors

Question 23

advances in technology, innovation, and the adoption of new tools and systems.

Answer 23

3. Technological changes

Question 24

demographic changes, cultural shifts, lifestyle changes, and consumer behavior.

Answer 24

4. Social and cultural trends

Question 25

climate change, sustainability issues, and environmental regulations.

Answer 25

5. Environmental factors

Question 26

should accompany planning throughout all functional areas such as financial planning, production, and research and development.

Answer 26

STRATEGIC MARKETING PLANNING

Question 27

The output of the planning process

Answer 27

MARKETING PLAN

Question 28

serves as the blueprint outlining how the organization will achieve its objectives. The plan informs the employees regarding their functions and roles in the implementation of the plan

Answer 28

MARKETING PLAN

Question 29

the plan provides insight into the allocation of resources, the specification of tasks and responsibilities, and the timing of marketing activities.

Answer 29

MARKETING PLAN

Question 30

Marketing plan analyses the following:

Answer 30

1. Current marketing situations 2. Opportunities and threats analysis 3. Marketing objectives 4. Action programs 5. Projected income statement.

Question 31

It refers to situations in which there is a significant gap between the expressed and genuine commitments to sustainability

Answer 31

GREENWASHING

Question 32

It is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound.

Answer 32

GREENWASHING

Question 33

is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.

Answer 33

GREENWASHING

Question 34

is an attempt to capitalize on the growing demand for environmentally sound products.

Answer 34

GREENWASHING

Question 35

can convey a false impression that a company or its products are environmentally sound.

Answer 35

GREENWASHING

Question 36

products back up their claims with facts and details.

Answer 36

GENUINELY green products

Question 37

It is the process of creating and maintaining a FIT between the _____ and ______ and resources of the firm

Answer 37

environment and objectiives

Question 38

planning process begins with an in-depth analysis of the _____ and _____ environment of the firm

Answer 38

internal and external

Question 39

the philosophy of an organization

Answer 39

value system

Question 40

it is an idea that executives have about the organization’s future and what it can become. It describes the future position of the company.

Answer 40

Vision

Question 41

economic conditions

Answer 41

inflation, interest rates, economic growth, and unemployment rates

Question 42

political and legal factors

Answer 42

government policies, regulations, trade laws, and political stability

Question 43

technological changes

Answer 43

advances in technology, innovation, and the adoption of new tools and systems

Question 44

social and cultural trends

Answer 44

demographic changes, cultural shifts, lifestyle changes, and consumer behavior

Question 45

environmental factors

Answer 45

climate change, sustainability issues, and enviornmental regulations.

Question 46

strategical marketing planning should accompany planning throughout all functional areas... what areas?

Answer 46

financial planning, production, research and development

Question 47

It refers to situations in which there is a significant gap between the _____ and _____ commitments to sustainability.

Answer 47

expressed and genuine

Question 48

the plan provides insight into the allocation of resources, the specification of tasks and responsibilities, and the timing of marketing activities.

Answer 48

makreting plan

Question 49

It examines _____ and ______ factors that can positively and negatively affect the business and its success.

Answer 49

organizational and industry

Question 50

It provides a common reference point for the ________ and _______

Answer 50

planning process and prioritize actions