Strategic Intent

Question 1

Traditional competitor analysis

Answer 1

focuses on existing resources (human, technical and financial) of present competitors.

like a snapshot of a moving car, providing no info about speed or direction

Question 2

The essence of strategy..

Answer 2

is creating tomorrow’s competitive advantages faster than competitors mimic the ones you possess today.

Question 3

Three main principles;

Answer 3

1. Create strategic intent
   - an intentional mismatch between resources and ambitions
   - allocate resources in pursuit of this goal
2. Use challenges to motivate/guide managers and employees towards the strategic intent.
3. Create competitive innovation
   - layers of advantage
   - searching for loose bricks
   - changing terms of engagement
   - competing through collaboration

Can be linked to - disruptive innovation, active waiting

Question 4

what is competitive innovation?

Answer 4

The means through which the strategic intent is reached.
Four main sources;

Build layers of advantage

Search for loose bricks

• find uncontested profit sanctuary lying close to the market you wish to disrupt.
• what is the competitor’s ‘served market’

Changing terms of engagement
- refuse to accept the front-runners definition of industry and segment boundaries.

Compete through collaboration