Strategy Flashcards
Name 3 possible tools we can use in the Dream/Inspire phase
Infographics, buyer personas, advertising, videos, email blasts, PR, social forums and group engagement
Name 3 tools we can use in the explore/guide phase.
Content creation and sharing, videos, blog posts, prospecting emails, social, LinkedIn, Assessment tools, user generated reviews and comments
What 3 tools can we use in the decide/persuade phase?
Proposals, RFPs, social forums, case studies, video testimonials, livecasting, infographics, reviews
What 3 tools can we use in the experience/create memorable phase?
Guest service platform, Instagram, Pinterest, loyalty club, Twitter, Facebook
What are 3 tools we can use in the inquire/captivate phase?
Engaging emails, video, targeted collateral, lead nurturing, FAQ, testimonials (Adobe spark too!)
What do the initials AAPS stand for when we are talking about sales business writing?
Acknowledge, Assure, Persuade, Substantiate
What is our sales strategy in explore/guide phase?
Create relationships, be a valuable resource
What is our sales strategy in the decide/persuade phase?
Make the business case clear and compelling
What is our sales strategy in the experience/create memorable phase?
Build value in the relationship, capture memories
What is our sales strategy in the inquire/captivate phase?
Align their business needs with your solution - be first and be fabulous!
What is our sales strategy when we are trying to inspire our dreamers?
Create awareness or question the status quo
What is the ideal grade level you should be writing for in business correspondence?
6th to 8th grade level
When our customer is in the experience phase, what is our goal?
To create memorable
When our prospect is in the decide phase, what is our goal?
To persuade
When our prospect is in the Explore phase, our goal is to?
Guide
