Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Digital Analytics > Strategy and Governance > Flashcards

Strategy and Governance Flashcards

(47 cards)

Start Studying
1
Q

Why measure?

A
  1. Measuring allows to keep track on the sucess of an action
  2. Measuring works as a basis to optmize and evolve
  3. Measuring allows you to follow trends and behaviours
  4. Measuring helps us find the best strategy
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What should we measure?

A

Online everything is measurable

Visitor behaviour
Visibility of our campaign
Target interest in the content (text, video, image)
Return on investment
Effectiveness of communication
Ease of use of an app or website

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

How is the cycle of analytics

A

The KPIs go around a loop
- Strategy (define where to go)
- Measure (check every step and adjust in order to optimize)
- Innovate (find the best solutions to meet our goals)
- Implement (Having our goal in mind, use the defined tools to fulfill it)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What are the benefits of SMART goals

A
  1. Get everyone on the same page
  2. Help you identify resources
  3. Increase your change of sucess
  4. Allow you to monitor performance
  5. Motivate your team
  6. Provide a clear beginning and end
  7. Help you manage workloads
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What does SMART goals mean

A

Specific
Measurable
Attainable
Relevant
Time based

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Sla

A

Service level agrement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Business Goals

A

Business goals are the major goal of your strategy or property (website, mobile app, presence in social networks) depending on the scope

per example:
sell products, build a contact base of potencial, build a loyal audience, explore a new audience niche

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Strategic Goals

A

Strategic goals are the approach and activities we plan to focus to achieve a business goal.
For example:
For the business goal of sell products you can have the strategic goals of
- increase number o unique visitors
- increase conversion rate
- foster purchases from old customers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are metrics

A

Metrics are a quantitative measurement of statistics describing events or trends on a website

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

KPI

A

Key performance indicators
Metrics or key indicators to measure the success and effectiveness of a campaign, an action, a process, a website, among others according to set goals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

How to choose KPIs

A

Be in line with the set goals,
Be in line with expectations
Be acknowledged by all
Be measurable and reliable
Be measured regularly

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Dimensions

A

Dimensions are features or elements that allow us to target or filter basic indicators to enrich information and to analyze the behavior of a subset

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Segments

A

Segments are groups of dimensions that allow us to extract value from the available metrics and to evaluate the sucess of our action and the fulfillment of the strategic objectived

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Data Governance

A

Data governance is a collection of processes, roles, policies, standarts and metrics that ensurr the effective and efficient use of information in enabling an organization to achieve its goals

It includes
- information lifecycle governance
- data privacy
- data stewardship
- data quality
- metadata management
- master and reference data management
- data security management

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What are the 3 pilars of data governance

A

People
Process
Technology

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

In what areas should we focus in data governance

A
  1. Ownership
  2. Accessibility
  3. Security
  4. Quality
  5. Knowledge
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

How to develop a data governance strategy in 7 steps

A
  1. Identify and prioritize existing data
  2. Choose a metadata storage option
  3. Prepare and transform the metadata
  4. Build a governance model
  5. Establish a process for distribution
  6. Identify potencial risks
  7. Constantly adapt your data governance framework
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Data privacy

A

Data privacy is the control an individual or organization has over sensitive information stored or collected about them

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What are some key points on privacy in digital analytics

Study These Flashcards
A
  1. Data privacy regulations
  2. Core privacy principles
  3. Implications for digital analytics
20
Q

What are the data privacy regulations

Study These Flashcards
A
  1. GDPR (General data protection regulations): governs how companies handle personal data of EU citizens
  2. CCPA (California consumer privacy act): grants california residents more control over their personal data
  3. ePrivacy Directive: regulates cookies usage and other online tracking
21
Q

What are core privacy principles

Study These Flashcards
A

Consent: users must give clear, informed consent before data collection
Data minimization: collect only the data necessary for the specific purpose
Transparency: clear communication about how data is collected, used and shared

22
Q

What are the implications of data privacy in digital analytics

Study These Flashcards
A

Data anonymization: reducing the risk of identifying individuals through data
User control: providing options for users to opt-out of tracking (e.g. cookie banners)
Impact on tracking: limitations on thrid party usage and tracking across multiple sites

23
Q

What are the types of data we have of our users

Study These Flashcards
A

Zero party
First party
Second party
Thrid party

24
Q

Zero party data

Study These Flashcards
A

personal information that is willingly and deliberately shared

25
First party data
Information that js gathered based on interactions with the brand
26
What is second party data
First party data that is shared with a corporate partner
27
What is third party data
Aggregated data that is provided by markrting platforms such as google
28
Which type of data is self reported
Zero party data
29
Example of each type of data
Zero party: product preferences First party: purchase history Second party: fashion brand purchase data sold to a cc company Thrid party data: purchases from websites across the web
30
Characteristics of zero party data
- self reported - direct relationship, not shared - individual data, consented, low volume, high accuracy
31
Characteristics of first party data
- direct relationship, not shared - individual data, consented, low volume, high accuracy
32
Characteristics of second party data
- indirect, shared - individual data, consented, low volume high accuracy
33
Characteristics of thrid party data
- indirect shared - aggregated, consent varies, high volume low accuracy
34
Describe first party data
Data is directly collected from users by the business through owned channels (websites or app) Example: email adresses purchases history, website interactions, behavioursal data
35
What are the benefitsnof first party data
- higher accuracy (collected directly from users, reducing reliance on third parties) - compliance friendly (easier to comply with privacy regulations since the user consents directly) - better personalization (enables more tailored user experiences and marketing strategies)
36
Why shift to first party data
Third party cookies deprecation: major browsers are phasing out third party cookies (e.g. chrome by 2024) Increased consumer awareness: users are more aware of privacy concerns and want to control ober their data - future proofing: companies are focusjng on building trust and long-term relationships by leveraging first party data
37
How to build a measurement strategy?
Prepare, think and plan are crucial activities on your analytics work. These are 5 steps will help you to focus on what is important: Step 1: define your objectives and key performance indicators (KPIs) Step 2: consider data segmentation requirements and target audiences Step 3: set your ambitions and target for your kpis Step 4: Create an implemantation plan Step 5: Define the formst and frequency for measurement and reporting plan
38
Analytics framework
To successfully measure you must have a welldefined strategy. Knowing what to measure and optimize is the way to achieve your busindss goals 1. Business Goals 2. Strategic Goals 3. KPIs 4. KPIs target values 5. Segments to be analyzed 4 and 5 not always csn be defined
39
OGSM
Objectives Goals Strategies Measures Tactices The first 2 fall into what "what" categorie and the last 3 in the "how" Its more focused on the how than on the metrics
40
OKRs
This framework is more sided to the business side than to analytics. It contains the company objective and after that is splitted on teams objectives Its good bc its of FACTS FOCUS (on what matters the most) ALIGNEMENT (effectively collaborate across the organization) COMMITMENT (reach team agreement and participation to achieve big goals) TRACKING (closely monitor and progress and course correct when necessary) STRETCHJNG (strive futher than imaginable)
41
KPIs or OKRs Whats the difference
KPIs are numbers that track the operation of your business, and OKR are action orientaded goals and measures. KPIs are based on past results or future goals. OKRs are misson based, aspirational and directional KPIs are monitors that the "steady-state" and benchmarks. OKRs are audacious, bold and tied to the mssion KPIs are actions prompted when numbers are off track, OKRs actions are taken as issues arise KPIs are measured on a ongoing basis. OKRs are time-bound, often quarterly KPIs may be the same from quarter to quarter, year to year. OKRs change from quarter to quarter, year to year
42
Balaned Scoreboard
BSC helps different industries strategize and plan their activities. It's often used to improve internal and external communications. 1. Financial Focus (how do shareholders perceive us?) 2. Customer Focus (How do we add value to the lives of our customers?) 3. Learning focus (How can we improve in a sustainable manner?) 4. Process Focus (What should we excel at?)
43
4 components of the Balanced Scoreboard and what which one includes
FINANCIAL (ROI, Cash flow, Financial results), EDUCATION AND GROWTH (Job Satisfaction, Employee turnouver, specialist knowledge and skills, training oportunities) INTERNAL PROCESS (activities per function, process alignemnet and automation) CUSTOMER RELATIONSHIP (customer satisfaction rate, customer retention, delivery an quality performance)
44
Impact Matrix
to help you organize your KPIs and metrics, the same author also suggest you to use an impact matrix. wherre you can place your metrics to see where you are in terms of maturity and to organize your analysis
45
Why create dashborads and reports
knowledge has to be shared and the best way to share the insights and the results of an analysis is by creating visual elements that allow us to quickly monitor and identify the opportunities and weaknesses of our business or digital strategy
46
Dashboards
with panels keep track of kpi quickly, just use the metrics to do this. Some solutions are GA Dashboards and GA Reports, Google Data Studio, PowerBI, Tableay Software, Excel, others
47
whats the advantage of google data studio
use multiple data sources in the same dashboard

Digital Analytics (11 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions