Strategy Development and Internal Advocacy Interview: [30 mins]

Question 1

“Tell me about a time when you developed a data-driven advertising strategy for a client. How did you use insights to shape the strategy, and what was the outcome?”

Question 2

“Describe a time when you had to present complex advertising metrics to a client who was unfamiliar with digital advertising. How did you ensure they understood the insights and took action?”

Question 3

“Can you give an example of when you optimized a full-funnel ad strategy for a client? How did you determine what changes were needed, and what impact did it have on their campaign?”

Question 4

“Tell me about a time when you needed to advocate internally for resources or product changes to better serve a client’s needs. How did you gain buy-in from internal stakeholders?”

Question 5

“Give an example of how you evaluated a multi-objective campaign. How did you balance different goals and optimize performance?”

Question 6

“Tell me about a time when you leveraged a new trend in digital advertising to improve a client’s campaign. How did you implement it, and what was the impact?”

Question 7

“Describe a situation where a client or internal stakeholder was hesitant to follow your data-driven recommendation. How did you address their concerns and influence their decision?”

Question 8

“Can you share an example of how you balanced creative storytelling with data-driven decision-making in an advertising strategy?”

Question 9

“Tell me about a time when you had to work with multiple teams (e.g., sales, product, analytics) to develop a successful advertising strategy. How did you ensure alignment?”

Question 10

“Describe a time when an advertising strategy you developed did not go as planned. How did you analyze the failure, and what did you learn from it?”