Strategy Exam Flashcards
(127 cards)
What is strategy?
The set of goal-directed actions a firm takes to gain and sustain superior performance relative to competitors.
It’s ultimately about making bets…bets that certain things will happen and positioning the firm to be able to capture value when that happens
What does good strategy entail?
- A diagnosis of the competitive advantage
- A guiding policy to address the competitive challenge
- A set of coherent actions to implement the firm’s guiding policy
What does strategy require?
- Delivering valued customer outcomes
- Making tradeoffs…not being all things to all people
- Alignment
What is Strategic Management? What is the Strategic Management Process?
Strategic Management: An integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage.
Strategic Management Process: Method put in place by strategic leaders to formulate and implement a strategy, which can lay the foundation for a sustainable competitive advantage.
What are the 3 approaches to setting strategy process?
- Strategic Planning
- Scenario Planning
- Strategy as Planned Emergence
Provide details on the Strategic Planning process.
Traditional top-down process
* Analyze the external and internal environments
* Formulate an appropriate business and corporate strategy
* Implement the formulated strategy through structure, culture, and controls.
Provide details on the Scenario Planning process including what levels it occurs at.
- Top-down process that asks ‘what if’ questions
- Occurs at both the corporate and business levels of strategy
- Involves consideration of black swan events (Incidents that describe highly improbable but high-impact events.)
Provide details on the Strategy as Planned Emergence process.
- Top-down and bottom-up process
- More integrative approach to managing strategy process
What is Competitive Advantage?
Superior performance relative to other competitors in the same industry or the industry average.
Always relative, not absolute
What is a Sustainable Competitive Advantage?
Outperforming competitors or the industry average over a prolonged period of time.
If a company wants to gain a competitive advantage in a competitive industry, what should it do?
- Effective corporate strategy helps to gain and sustain a competitive advantage.
- Be able to adjust to demographic changes
- To gain a competitive advantage, a firm needs to provide either goods or services consumers value more highly than those of its competitors, or goods or services similar to the competitors at a lower price.
- Business model innovation is a critical tool for gaining and sustaining competitive advantage in strategy implementation.
What’s the first step in gaining a competitive advantage?
- Analysis of the external and internal environments (Part I of AFI). A diagnosis to identify the competitive challenge, which includes this analysis.
- The first step to gain and sustain a competitive advantage is to define an organization’s vision, mission, and values (strategic mgmt process).
- To assess competitive adv we compare a firm performance to a benchmark - either the performance of other firms in the same industry or an industry average.
What are strategic commitments?
- Significant changes that are difficult and costly to reverse
- Significant investments resulting in fundamental changes to the organization’s structure
- Can stem from large, fixed cost requirements, but also from noneconomic considerations
- Ex. a change to an organization’s incentive and reward system
- Ex. Tesla’s Gigafactories – $5 billion investment in new lithium-ion battery plant
What is a Customer-Oriented vision statement?
Defines a business in terms of providing solutions to customer needs.
What is a Product-Oriented vision statement?
Defines a business in terms of a good or service provided.
Product-oriented visions tend to force managers to take a more myopic view of the competitive landscape.
Why is it better for firms to keep their vision statements customer oriented rather than product oriented?
- Customer-oriented vision statements allow increased strategic flexibility
- Companies can adapt to change environments
- Product-oriented tend to be less flexible and thus more likely to fail.
- The lack of an inspiring needs-based vision can cause the long-range problem of failing to adapt to a changing environment.
How do strong ethical values benefit a firm?
- First, ethical standards and norms underlay the vision statement and provide stability to the strategy, thus laying the groundwork for long-term success.
- Second, once the company is pursuing its vision and mission in its quest for competitive advantage, they serve as guardrails to keep the company on track.
What is strategic leadership?
- Executives’ use of power and influence to direct the activities of others when pursuing an organization’s goals.
- Power: The strategic leader’s ability to influence other organizational members to do things, including things they would not do otherwise
- Position Power- based on authority/role
- Informal Power- Ex. Persuasion
- Ex. Sheryl Sandberg Facebook’s chief operating officer who reports only to Mark Zuckerberg. She created Facebook’s business model and has attracted high profile advertisers by persuading them, and showcasing how Facebook can place precise targeted ads that align with their user profiles.
Provide examples of situations exhibiting strategic leadership
- Successful business founders: Jeff Bezos at Amazon, Sara Blakely at Spanx, Arianna Huffington with her media and wellness businesses, Phil Knight at Nike, Jack Ma at Alibaba, Elon Musk at Tesla and SpaceX, Rihanna with Fenty Beauty, Oprah Winfrey with her media empire, and Whitney Wolfe with the dating apps Tinder and Bumble.
- Strategic leaders also shape and revitalize existing businesses: Mary Barra at GM, Rosalind Brewer at Walgreens Boots Alliance, Karen Lynch at CVS Health, Sundar Pichai at Google, Indra Nooyi at PepsiCo (left in 2018), Howard Schultz at Starbucks, and Satya Nadella at Microsoft.
What’s a level five manager?
- Effective strategic leaders go through a natural progression of 5 levels according to the Level-5 Leadership Pyramid
- Level 5 Manager is an executive who works to help the organization succeed and others to reach their full potential (Page 40)
- Ex. Sheryl Sandberg
- Level 1: Highly Capable Individual; Level 2: Contributing Team Member; Level 3: Competent Manager; Level 4: Effective Leader; Level 5: Executive
What’s the difference between corporate strategy and business strategy?
Corporate Strategy: Where should the firm compete in terms of industry, markets, and geography?
* The WHERE to compete
* Corporate executives located in the HQ office formulate corporate strategy
Business Strategy: How should the firm compete: cost leadership, differentiation, or value innovation?
* The HOW to compete
* This occurs within strategic business units, which are standalone divisions of conglomerates each with its own profit and loss responsibility.
What is a corporate strategy about?
- Corporate execs formulate corporate strategy as they decide in which industries, markets, and geographies their companies should compete
- They must formulate a strategy that can create synergies across business units that may be quite different and they determine the firm’s boundaries by deciding whether to enter specific industries and markets and sell certain divisions
- These execs are responsible for setting overarching strategic objectives and allocating scare resources among the SBU, monitoring performance, and allocating scare resources adjusting the overall portfolio as the business as needed
- The objective of the corporate level strategy is to increase overall company value to make it higher than the sum of the individual business units’ value
What are different functions that general managers in strategic business units perform?
- Business strategy occurs within strategic business units (SBUs), the standalone divisions of a larger conglomerate, each with profit-and-loss responsibility.
- General Managers in SBUs must:
- Answer business strategy questions relating to how to compete to achieve superior performance.
- Formulate an appropriate generic business strategy—cost leadership, differentiation, or value innovation—in their quest for competitive advantage.
- Examples of SBGs: Accounting, Finance, HR, Product Development, Operations, etc.
What is an Intended Strategy?
- what the firm plans to do (i.e. top down strategic plan)
- The outcome of a rational and structured top-down strategic plan