Strategy implementation, monitoring and control Flashcards
(4 cards)
1
Q
What is a mission?
A
core activity company is/ why they exist?
2
Q
What is vision?
A
where company want to be in future
3
Q
what is an objective?
A
what the company wants to achieve- SMART
4
Q
what is a strategy?
A
how to achieve objective
e.g increase sales growth by 10%, how do we achieve? Investing more in
social media infleuncer marketing
