Structures Flashcards
(10 cards)
Structures of globbalization
Global economy
Market integration
Interstate system
Global governance
Global Economy
Exchannge of goods and services integrated into a huge single global market
Global actor
Any social structure which is able to act and influence and engage in the global or international system
Global actors:
- Intenational economic and financial organizations
- international governmental organizations IGOs
- media
- miltilateral development banks
- nation-states
- non-governmental organizations NGOs
- trans-national corporations TNCs
- united nations (UN) system
Marekt Integration
Expansion of firms by consolidating additional marketing functions and activities under a single management
Integration
Shows the relationship of the firm in a market
Types of market integration
- Horizontal integration- firm or agency gains control performing a similar market functions at the same level in the marketing sequence
- Vertical integration- firm performs more than one activity in the sequence of marketing process.
- Conglomeration- combination af agencies and activites not directly relayed to each other
Global interstate system
Whole system of human interactions
System of competing amd allying states
Inter-state relations
Relationship between different states of the Union
Global Governance
Appropriate response to the current globalization processes unfolding in the modern world