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sts prep Flashcards

1
Q

pharma company

A

negligence

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2
Q

env regs often developed to encourage biz

A

recycling programs

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3
Q

total # members in a channel

A

channel length

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4
Q

walters waterland amusement park mailed discount coupons

A

geographics

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5
Q

when big manufacturer holds large share of the market and prohibits

A

exclusive dealing

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6
Q

foreign business legally obtains license to make products, then sells items for low prices

A

gray market

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7
Q

what info should biz produce its supplier to ensure products available to meet demand

A

sales forecast

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8
Q

what if manufacturer begins to sell directly to large business

A

vertical channel conflict

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9
Q

info shared immediately w all staff

A

customer complained

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10
Q

primary purpose of intro of presentation

A

gain the attention

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11
Q

when writing info messages, biz employees should explain

A

make a decision

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12
Q

using a table to present/summarize data in a document is

A

data too complex to describe in text

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13
Q

type of biz policy most likely to attract customers to business

A

product

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14
Q

helpful to look at problems w diff customers as

A

unresolved opportunities

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15
Q

marcy ready to buy new computer, saved enough to buy one she wants

A

demand

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16
Q

cole company sets prices v low to drive primary competitor out of business

A

predatory prices

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17
Q

one way gdp can increase

A

increasing labor and capital resources

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18
Q

which makes globalization hard

A

terrorist threats

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19
Q

bc of major trade alliances, countries lower prices

A

competition

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20
Q

susie not happy w job bc coworkers say she doesnt do

A

negative feedback

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21
Q

reason someone might have trouble adapting to new circumstances

A

contentment

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22
Q

belief u should have abt ur own behavior if u want to be

A

you have the right to choose the way u respond

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23
Q

hiring director at engineering firm rarely hires women

A

bias

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24
Q

accepting blame for failure and credit for success

A

responsibility

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25
Q

anna has until end of day to collect research for report, now afternoon and wondering if done by deadline

A

work interruptions

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26
Q

characteristic of good coaches

A

patience

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27
Q

to determine personal vision must consider

A

ur values

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28
Q

example of direct mail

A

mailing brochure

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29
Q

annual income, inheritance money from sale of assets considered

A

tax liability

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30
Q

individual invests in mutual fund

A

pooling money w other investors

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31
Q

purpose of code of ethics

A

framework for ethical decision making

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32
Q

happens if company has sunk costs assoc w poor decision

A

forgo short term benefits for long term rewards

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33
Q

main reasons companies gather marketing info

A

increased sales and profits

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34
Q

most sig reason marketing research important to business

A

contributes to business success

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35
Q

marketers use data to determine they want to create messages that appeal

A

promotional strategy

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36
Q

businesses that deliberately interpret marketing info inaccurately

A

promote products

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37
Q

marketing survey containing questions answered on scale 1-5

A

sorting

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38
Q

businesses can retrieve eternal marketing data by accessing

A

online based info services

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39
Q

if marketers dont have enough secondary data for companys needs

A

conduct primary research

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40
Q

to be effective in developing rels w customers, service that sales

A

meet customer needs

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41
Q

how research conducted depends on business

A

industry/resources

42
Q

which research design best suited to delete

A

focus group

43
Q

what question establishing sample plan for research

A

how many ppl to survey

44
Q

surveys excellent tools for data collection

A

dig deep into respondents feelings

45
Q

what elliot was tabulation marketing research data

A

recording

46
Q

what should researchers consider when evaluating design

A

types of questions

47
Q

which of following is question that marketing info

A

what is image of business

48
Q

to promote summer menu Danielle’s cafe plans to email

A

tactic

49
Q

which of following use longer channel of distribution

A

bottle of shampoo

50
Q

purposes of situational analysis

A

expansion options

51
Q

situation analysis reveals pullman industries need to increase _ factor

A

regulatory

52
Q

thomas wants to change word develop to word create in seven

A

find and replace

53
Q

to write text on ur web page u need to use _ software

A

web editing

54
Q

which of following could cause legal issue assoc w inform

A

accidentally emailing clients personal info to others

55
Q

info management pros carry an important responsibility

A

financial audit

56
Q

final deliverable of ur project is choosing a name for ur company

A

generating potential names for future products

57
Q

which of following is true statement abt safety hazards

A

personal habits can create safety hazards

58
Q

akua in charge of supervising entire process of getting products

A

supply chain manager

59
Q

effective collab b/t supply chain partners will most likely

A

lower warehousing costs

60
Q

important to _ all ur corrections during a project

A

document

61
Q

member of sales team said our sales always decline this time of year

A

limiting code of behavior

62
Q

duties customer service pros often perform

A

handling complaints

63
Q

teens begin to first find jobs by contacting

A

neighborhood businesses

64
Q

company starts marketing workout clothes as everyday wear

A

positioning

65
Q

which true abt employees role in meeting org

A

employee performance goals should align w org

66
Q

smith company wants to ship products by truck rather than air

A

distribution channels

67
Q

widget industries = new company coming out w new product _ than its competitors in attempt to _

A

lower, gain as much of market as possible

68
Q

how supply and demand interact to influence price

A

when supply exceeds demand producers lower prices to sell ex

69
Q

bar code symbols scanned into computers and used to ID

A

universal product codes

70
Q

UNISYS Corporation offers training w computer systems and software

A

product related service

71
Q

way in which business makes changes in amt or type of goods

A

product mix strat

72
Q

way business can include customer p

A

accurate labeling

73
Q

why businesses want to meet quality standards

A

to reduce costs

74
Q

todd recently got mountain bike from abc. after 2 years…perform as expected, promise classified as

A

guarantee

75
Q

which is a decision company might make during declining stage of product

A

whether to change product

76
Q

tech important to product/service management function bc

A

monitor inventory

77
Q

when products and services managed ethically, customers

A

general free from harm + satisfied w purchases

78
Q

insurance company offers customers a discount when purchased less, benefits company encouraging

A

product bundling

79
Q

gain comp advantage, bus selects channel memb on

A

channel differentiation

80
Q

all goods and services started w

A

idea

81
Q

type of branding that differentiates an org

A

loyalty

82
Q

petfast pet store known for low prices great value, store fre corporate

A

positioning

83
Q

one way promotional activities benefit businesses

A

increased product sales

84
Q

business informing customers abt new free services being offered

A

PR

85
Q

stage of product life cycle company spend least

A

declining

86
Q

type of media include catalogs

A

direct mail

87
Q

illustrations used in supermarkets print ads = examples of illustration

A

product in appropriate setting

88
Q

advantage to retailers of offering credit = credit customers

A

buy impulse items more freely

89
Q

when deving promo activities business should consider

A

tasteful

90
Q

which of following = most efficient cost effective way

A

direct mail

91
Q

free enterprise econ system promo practices often

A

liability

92
Q

word of mouth marketing based on idea

A

customers trust each other more than brands

93
Q

example of pull sales promo strat

A

buy one get one free

94
Q

sales person need to do to be succesful selling

A

learn unique features

95
Q

when business salespeople take time to discover customer needs

A

customers tend to return fewer products

96
Q

salesperson most accessible resource person for product info

A

coworker

97
Q

joseph working on market research project for company to gain

A

external data

98
Q

when customer buying appliance, electronic, vehicle

A

service and warranty

99
Q

ryan goes to grocery store every week and buys food for fam

A

physiological

100
Q

business selling policies beneficial to customers when

A

ensure all customers treated fairly

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