Study Guide Questions Flashcards
(16 cards)
What is the standard file size for a leaderboard?
30k
What are the 5 rising star ads?
Billboard Slider Filmstrip Push down Sidekick
Vendors of rich media ads include who?
Pictela
Eyewonder
Pointroll
Media mind
What is “float” over the page?
A high impact ad that actually floats over the page instead of being part of it
What is a companion ad?
An ad that is shown in tandem with video
What is the standard mobile ad size for an iPhone?
320x50
Name 3 common mobile operating systems
IOS
Android
Windows
How do you determine a GRP calculation?
Frequency x % of audience reach
What is an age gate?
An age verification before you can enter a site
Give examples of domain targeting
.edu
.gov
.net
What is a cookie?
An anonymous piece of code assigned by a website or a network to a user and deposited on their PC
What are the dimensions of a cookie or tag?
1 pixel
What is retargeting?
Method of identifying users who have already demonstrated an interest in a product, but have not completed a purchase or request
Name several data management platform vendors
eXelate Lotame BlueKai DataXu Audience Science Krux DataLogic
Name two third part measurement firms for reach and audience
ComScore
Neilsen
What are the 4 UAP sizes?
180x150
300x250
728x90
160x600
