Style & Structure

Question 1

Imperative verbs

Answer 1

Commands (e.g., “Take action now!”). Used to motivate or direct the reader.

Question 2

Inclusive language

Answer 2

Words like “we,” “our,” “together” — build connection with the audience.

Question 3

Rhetorical question

Answer 3

A question asked for effect, not an answer (e.g., “Who wouldn’t want to help?”).

Question 4

Repetition

Answer 4

Repeating key words or phrases to emphasize ideas.

Question 5

Listing

Answer 5

Grouping examples with commas or bullets for clarity or emphasis.

Question 6

Anecdote

Answer 6

A short, personal story to illustrate a point and connect emotionally.

Question 7

Alliteration

Answer 7

Repeated consonant sounds (e.g., “safe, secure, sustainable”) — adds rhythm or memorability.

Question 8

Tone shift

Answer 8

A clear change in emotional tone (e.g., hopeful to urgent) — often signposts argument structure.

Question 9

Emotive language

Answer 9

Words that create strong feelings (e.g., “devastated,” “heartwarming”).

Question 10

Contrast/Juxtaposition

Answer 10

Placing opposite ideas side-by-side to highlight differences (e.g., “freedom vs. control”).